I don't ever recall seeing a TV ad for a museum exhibition in Washington, DC. Perhaps it is because our region is such a magnet for tourists, and a lot of the foor traffic that visits our museums are, uh, visitors to the area -- that museums feel that there's no need for TV ads.
But just saw some new TV ads here in Colorado:
The Denver Art Museum wants to spread the word about the upcoming opening of its Frederic C. Hamilton Building. The major expansion was designed by world-renowned architect Daniel Libeskind and has been under construction for more than four years.Read the Denver Post story here.
The ads, designed by the Integer Group Denver, urge consumers to check out the new $90.5 million building, as well as what's inside.