Businessing Art

To dig each other out of the current economic morass, a fundamental integration of the arts and business worlds is urgently needed. Instead of segregating each into right- and left-brain domains relegated to work versus leisure time, these two equally important elements must finally be united into one forceful whole.

Artists know how to look at the world — and problem solve — with fresh eyes. If businesses regularly invited photographers, crafters and writers to participate in brainstorming sessions and hold employee workshops, some new solutions and strategies might arise.

Read Andrea K. Hammer at the Bulletin here.