Darin writes:
Here are a few of my thoughts on the DC scene:
1) I think there are a lot of people out there--artists, potential collectors, writers, etc.--who have long ago decided that the emperor has no clothes, as far as contemporary art goes.
2) I also believe that there is something hardwired through evolution within humans that creates a desire and a need for both seeing art and creating it.
Tell those two facts to any first year MBA student and their eyes would light up and their lips would silently mouth the words "market opportunity."
--We need to create an atmosphere in DC where it is seen as a place to buy art. Think of New York as Microsoft. Think of the DC scene as a start-up firm. We can't challenge them. They may have weaknesses, they may not put out a good product, but we are deluding ourselves if we think we can offer a broad alternative.
--Thus, we need to specialize. Fill a niche that is not fully served by the big gorilla.
--Think about the market for art. Right away we think of the big news auctions with those Van Goghs, those Warhols. Forget about it. Focus on contemporary art by living artists. Think about New York and the fact that it has become less of producer of art than as a marketplace for art--could you really have guessed a few years ago that many of todays hottest photographers would hail from...Dusseldorf? Dusseldorf, for Christ-sakes. Think London. Who knew?
--Bill the DC scene as a hotbed of artistic activity, a new Athens (don't laugh, please, I'm just getting rolling), a center for an American Renaissance. Lord knows we need one. Pick four areas of contemporary art. Start pointing out that we are great in areas w, x, and y and--don't you see--world-class in ____ (fill in the blanks). Identify artists that are hot now on the world scene who have some sort of DC connection. Start a whispering campaign--let others say it for us!--that the DC area is not only hot in its own right but a stepping stone to the international, top-tier art world. Those in the know get it here early and, wink, they get a deal.
--Take a breath. Then pick a dozen or so area artists. Pick ones whose work can be connected to DC in some way, however tenuous. Exciting stuff. These will be our YBA's. Our Spice Girls. Piss a lot of local people off who want to be Spice Girls. The art world is tough that way.
--Once we see what we have, invent a "new direction in art." People do this twice a week in the art world so it can't be too difficult. Something that will serve as an alternative to New York Art (you see, our plan is to attack Microsoft and become the new Dark Lord, after all). So we have our Spice Girls and our New Direction.
--We're generating excitement. We're getting the Washington Post and the follower-types in all the local art institutions (which are filled with follower-types) interested. We have journalistic "hooks" upon which to hang stories--not just dead-boring, preaching to the converted "reviews" of shows. Who gives a shit about those. (Name the last time a "review" had any effect in the non-art world).
--Stop. Think of all that money out there. Think of all that money out there controlled by lawyers. Think of all that money out there controlled by electrical engineers turned software programmers. Think of all the art classes they never had. Think Star Trek. Think of the environmental-lite lifestyle. Our engine needs fuel. We need money. We need to get that money, expand our market. Stop competing on Microsoft's turf. We need to go where no man has gone before.
to be continued...
--Darin