“Art is a form of consciousness,” Susan Sontag wrote in her diary. But for many working artists, who straddle the balance between creativity and commerce, art swells into a form of uncomfortable self-consciousness — something compounded by a culture that continually pits the two as a tradeoff. Cartoonist Hugh MacLeod captured this perfectly in proclaiming that “art suffers the moment other people start paying for it.” Such sentiments, argues artist Lisa Congdon in Art, Inc.: The Essential Guide for Building Your Career as an Artist (public library), are among the most toxic myths we subscribe to as a culture and reflect a mentality immeasurably limiting for creative people.Details here.