Thursday, June 30, 2016

Book Review: Artists of Sedona

I was introduced to the spectacular beauty of Sedona, Arizona by my wife about a decade ago. Over the years we've visited that spectacular area many times, and I've often written about it, focusing on its artists and many galleries.

Artists of Sedona(1930-1999), published in 2014 by Gene K. Garrison, is a warmly crafted homage to the many artists who helped to give that Red Rocks city a reputation in the fine arts.


The book is essentially a history book of the seeding, fertilization, and growth of the Sedona artistic community.
 It starts with two brothers, a gibbon, and a baby coyote roaring into the valley on a Harley motorcycle.


 It also pays homage to Egyptian immigrant Nassan Gobran, who can be said to be the father of the Sedona fine arts footprint, as he was the leading voice for the energy which re-focused Sedona as a fine arts town.

 We learn how an apple-packing barn became the Sedona Arts Center, and eventually the magnet for all of the city's art galleries. The first exhibition in that building (April 1961) was by none other than the respected and very famous impressionist Max Ernst and his wife Dorothy Tanning.

We also learn about the formation of the Cowboy Artists of America, and through Garrison's superbly delivered talkative style of writing, we are further educated into the lives, anecdotes, stories, achievements, failures of a variety of the key artists who flowed into the Red Rocks area, attracted not by New Age vortexes, but by the spectacular beauty of the area, and by the growing magnetism of a growing artistic community.

You can feel Garrison's love for the artists, for Sedona, and for its history, in each word lovingly delivered in this book. It is a perfect example of how an art history book can be crafted so that it not only cements the art history of a city, but also honors the artists who created it.

Wednesday, June 29, 2016

Things not to do

If you're an artist:
  • Do not hand out your own personal business cards at your opening and/or an art fair where your work is being exhibited. What you should do is work it out with the gallery, and if agreed, make your own personal business cards that list the gallery (and not you) as the contact point.
  • Do not start a relationship with a gallery without a contract or written agreement.
  • Do not vary your prices from dealer to dealer, or city to city, etc. What you should do is to have an established process (via contract/written agreement) where it details what discounts (if any) are offered in cases of multiple buys, museum sales, etc.
  • Do not have "art sales." This hurts your established price points.
  • Do not have prices in your website, instead force interested collectors into communicating with you or your gallery. Make sure that you note your gallery representation in your website.
If you are a gallerist:
  • Do not operate on a handshake; always have a contract or written agreement.
  • Do not hide the names/address of buyers. All that accomplishes is that it tells the artist: "I don't trust you."
  • Don't work out price issues on the fly. Work out pricing issues ahead of time to ensure that you and your artists are all clear on all possible scenarios.
  • Don't skip on art insurance.
  • Don't take too long to pay your artists (period should be specified in your written agreement/contract (such as "Artist will be paid within ___ days from the time that the artwork payment clears").
If you are an art collector:
  • Don't undercut the gallery by "skipping" them and going directly to the artist.
  • Don't trust art dealers/artists who offer prodigious discounts on the artwork - nearly always that means that the prices were inflated to start with.
  • Don't be afraid to ask if the artwork is done to conservation standards.
  • Don't call a painting a "picture."

Tuesday, June 28, 2016

The Lilith Plotting

The Lilith Plotting  F. Lennox Campello c. 2016  14 x 38.5 inches  Charcoal and Conte on 300 weight paper
The Lilith Plotting (Detail)

F. Lennox Campello c. 2016
14 x 38.5 inches
Charcoal and Conte on 300 weight paper
The Lilith Plotting  F. lennox Campello c. 2016  14 x 38.5 inches  Charcoal and Conte on 300 weight paper
The Lilith Plotting
F. Lennox Campello c. 2016
14 x 38.5 inches
Charcoal and Conte on 300 weight paper