Tuesday, October 09, 2007

Tate on VoA

DC uberartist Tim Tate was in the Voice of America airwaves today. Transcript here.

Photo Reference at Photo West Gallery in Philly

Photo Reference, with works by DC area's own Denee Barr, Matteo Colaizzo, Jeff Dentz, Emily Erb, Luis el Estudiante, Brendan Gavin, Bill Kelly, Eva Preston, Sheila Ruen, and Harry Sefarbi opens with an opening reception on the 12th of October from 5-10pm at Photo West Gallery. The exhibition goes through Oct. 22, 2007.

WaPo Chief Art Critic Online

The Washington Post's chief art critic, Blake Gopnik, will be online today at 2PM to answer questions.

Details here.

New gallery in Philadelphia

"Rebekah Templeton Contemporary Art is the newest face in the thriving Philadelphia art scene. Scheduled to open November 11, 2007, Rebekah Templeton will be exhibiting cutting edge contemporary art in all media.

Rebekah Templeton Contemporary Art is the brainchild of independent curators and artists Sarah Eberle and Ben Will. Eberle and Will have worked together on a number of underground curatorial projects. Sarah Eberle has an extensive background in visual art. After graduating from University of California at Berkeley, she worked for Worth Ryder Gallery and Kala Art Institute in Berkeley, CA. Upon arriving in Philadelphia in 2002, she worked as the Gallery Store Manager for The Print Center and played a major role in the founding of Falling Cow Gallery as the inaugural Director. Ben Will has worked as an independent curator in London and Philadelphia, as well as working for a variety of arts organizations including Artistsspace in New York City.

The two met while co-curating an exhibition, “Squat,” displayed at Tower Investments in Northern Liberties, now known as Tower Gallery. Discovering a mutual love for contemporary art, they decided to open a gallery together. They bought a run down Row Home on the corner of Girard Ave. and Second St. in South Kensington, the heart of Philadelphia’s newest art neighborhood. After almost two years of renovations and a grant from the American Street Financial Services Center, Rebekah Templeton Contemporary Art is ready to open.

The inaugural exhibition will feature work from New York City artist Sara Gates and will include video and wall paper in addition to paintings and prints. The opening reception will be held on November 8, 2007 from 6-9 pm in conjunction with the neighborhood’s newly thriving Second Thursdays, modeled after Old City’s First Fridays."

Manon Cleary at DCAC

Were I ever to rank the District of Columbia's top ten artists of all time, Manon Cleary would easily make the list and challenge for the top three spots.

Manon Cleary

And although she has been in very frail health for many years now, Cleary continues to paint and draw and re-invent herself over and over, as all great artists do. Whether her subject matter focus is penises, rats, men in bags, flowers, or her own rape.

And next Friday, Cleary debuts yet another focus for her work with a series of new sky paintings at the District of Columbia Arts Center. From the news release:

Manon Catherine Cleary – by any earthly measure – is a luminary among Washington DC artists. Globally exhibited and collected, Cleary has enjoyed a forty-year career as an artist and teacher, and is principally acclaimed for her virtuosic and conceptually provocative enlistment of oil paint and graphite to photo-realist ends. It is with great honor, then, that DC Arts Center will showcase the artist’s very newest “skyscapes” in its Gallery during the month of October – works rendered and mounted in remembrance of Cleary’s dear friend and DCAC founder and patron Herb White, in whose company she spent countless contented hours “chasing clouds.”
The show runs from Friday, October 12th – Sunday, November 4th and the opening reception is this Friday, October 12th, from 7 – 9 pm.

Art Happening in DC this Friday

Luster
Date: Saturday, October 13
Time: 7 p.m. to 12 a.m.
Location: Lee Jensen Brake Service
1333 14th Street, NW
(between N Street and Rhode Island Ave.)
Washington, DC

Music by eightyeight

Featured Artists: Steven M. Cummings, Daniel Davidson, Drew Ernst, Kate Hardy, Ju$t Another Rich Kid, Geoffrey Mann, Gregory McLellan, Ted Noten, Cory Oberndorfer, Painted Lady Performance Project, Chris Tousimis, René Treviño, and Trevor Young.

Monday, October 08, 2007

Philly critic's Arts blog

Philadelphia Inquirer classical music and art critic Peter Dobrin has an excellent art blog (new to me) here.

He has this interesting quote from the Inquirer's art critic Ed Sozanski: "Museums are the place of last resort for art."

Visit Dobrin often.

WaPo Muscle

The Washington Post had an amazing museum section yesterday.

So far I think that my favorite piece was Paul Richard's 1967, the Year the Pieces Began to Come Together, which reminisces about the DC art world of 1967. Richard is the retired WaPo chief art critic.

His successor, Blake Gopnik, will be online on Tuesday, October 9 at 2PM to answer questions. Details here.

The blogger show

John Morris from Digging Pitt Gallery in Pittsburgh, PA has been working on a groundbreaking joint effort with Agni Gallery (New York, NY) and Panza Gallery (Millvale, PA) to present The Blogger Show. The exhibits showcase the work of over thirty artists (including yours truly) whose common interest is in clarifying artistic discourse through their blogs. All of the exhibits will take place between November 10, 2007 and January 12, 2008.

All of the exhibits will take place between November 3, 2007 and January 12, 2008.

Per Bill Gusky, "arts bloggers are using this technology to redefine the role of arts in American culture. The interactive aspect of blogging has encouraged the growth of artistic discourse in unexpected ways, with a shift in who and how art is discussed. One of the most significant contributions of artist bloggers to this dialog is an honest appraisal of process and theory. Using the platform of the internet to express these thoughts has included a multitude of elements. Many artists load images onto their blogs. Another aspect of the online community that has yet to make its impact felt is in the arena of regional arts that makes an exhibit in Detroit as accessible as one in New York.

The artists in the exhibits at Agni, Digging Pitt and Panza Galleries represent a range of visual disciplines and aesthetics. The one commonality is active blogging. Some use blogging as a platform for discussing issues facing visual artists while others treat the blog as a public journal. Whatever approach or combination of approaches, all have brought a level of clarity to artistic discourse. These exhibits are a reflection, in physical space, of the ephemeral blogosphere. And by its very nature, an extension of the guiding philosophy behind Digging Pitt's flat file archive.

This exhibition focuses on the work of artists who are active art blog writers. The work you see here emerged in the studio in near-simultaneity with the artist's written expressions. These twin efforts -- art making and blog writing -- sometimes appear to flow together and intertwine beautifully, and at other times almost seem to be in diametric opposition.

The relationship between written word and the created artwork suggests the erratic flow of a culture in which propaganda freely mingles with news journalism and science is polluted with articles of faith. It seems at times that the only appropriate response to the apparent untrustworthiness of all our societal and cultural expressions is a schizophrenic call-and-response in which everyone probes for even the merest scintilla of truth using tools of decidedly mixed sincerity.

The questions that emerge and the answers that may or may not accompany them will hopefully provide valuable insights into ongoing cultural developments that are incredibly difficult to discern amid the maelstrom of media that beset us all, but that must ultimately be discerned if we are to gain an understanding of where we're headed as a culture."

Here's the breakdown of venues, artists and dates:

Digging Pitt Gallery
4417 Butler Street
Pittsburgh PA 15201
November 10, 2007 - January 12, 2008
Public Reception: December 8, 6-9PM


Digging Pitt Too
45th & Plummer Streets
Pittsburgh PA 15201
November 10, 2007 - January 12, 2008
Public Reception: December 8, 6-9PM
Panza Gallery
115 Sedgwick Street
Millvale PA 15209
November 10, 2007 - January 12, 2008
Public Reception: December 15, 6-9PM
Agni Gallery
170 East 2nd Street, Storefront #3
New York NY 10009
November 3 - 30, 2007
Public Reception: November 3, 6-9PM

New PostSecret book coming

I just got through the new PostSecret book, which is titled A Lifetime of Secrets. And just like its predecessors, Frank Warren continues to tap into the inexhaustible well of worldwide secrets to deliver an exceptionally interesting book again - both as a read and as an art book. The new book goes on sale next week and it is already ranked at #105 on Amazon (as a pre-order). You can pre-order it here. Frank's book tour starts next week and he will be on the Today Show talking about PostSecret on October 11th.

There is also a new PostSecret video on YouTube (it is ranked 47th most viewed for the day and climbing).




Lastly, over 300 spiritually related postcards are on exhibit in the latest show at the American Visionary Art Museum in Baltimore.

Saturday, October 06, 2007

Moon & Hopper

Cudlin has a really excellent review of The National Gallery’s current exhibition on Edward Hopper.

And in this review is where we see where a trained painter can sometimes deliver an insight into a painter's work than an ordinary critic sometimes can't; Cudlin notices that:

There are many subjects that didn’t suit Hopper’s approach to color and form. He was hopeless, for example, with seascapes. His 1922 etching The Cat Boat and a later oil painting, Ground Swell (1939), are half-baked attempts to represent water. In the former, a few thin lines like cramped cursive—little cartoon peaks, really—lamely indicate waves. In the latter, the sea appears to be made of some viscous blue-green substance; the stuff lies in thick furrows, holding both a buoy and a sailboat completely immobile. Only the boat in each picture seems like a decent compilation of specific shapes. Hopper clearly liked that boat but didn’t have many ideas about where to put it...

... His figures, too, were often vague and half-invented. The female nude in Morning in a City (1944) gazes out at a sharply rendered city. But she herself looks like a lumpy troll, as if she wandered out of a painting by modern primitive Henri Rousseau. Hopper typically made studies for his figures but often relied on memory while painting, and proportions could get lost in the shuffle. This woman’s nakedness lacks eroticism, and as a result seems alien, disturbing—as nondescript as Hopper’s trees and waves.
Lumpy troll... that's hilarious!

Elsewhere in the CP, Capps reviews Jiha Moon at Curator's Office. Moon is on my "Buy Now" List.

Friday, October 05, 2007

Wanna go to a C'ville opening tonight?

Charlottesville's Migration: A Gallery has Edwin White's metal sculpture and mobiles opening tonight in a show titled “Line to Volume.”

The exhibition goes through November 2, 2007 and the opening is from 5:30 – 8pm as part of C'ville's own First Friday openings.

New WPA website

The new WPA website is now online and their new online artfile, which will be ready for prime time on October 29, 2007 rocks!

New editor at WaPo

Tracy Grant is the new editor for the Washington Post's Weekend section.

Our congratulations to Grant on the new job!

The WaPo's Weekend section has its own separate presence from the rest of the paper, and as far as the visual arts, in my opinion Michael O'Sullivan has the best presence, connectivity and corporate knowledge on the Greater DC area's region visual art scene in the entire newspaper. By far...

O'Sullivan does a great job for the readers of the Post, who are usually proportionally shortchanged in the visual arts (and have been for years, but accelerated by the disastrous Style editorship of Eugene Robinson and perpetuated by the current editor) by the paper's newish Arts section.

But I hope that Tracy Grant has an open mind, because the Weekend section can use a lot of refurbishing and modernizing and parts of it need to realize that it's 2007 and not 1977.

I am not an objective critic, not by far, but here are some suggestions for Tracy Grant, and I sincerely hope that Grant will take them as constructive suggestions rather than burying her head in the sand like her predecessor.

1. The Listings: No section of Weekend is a bigger waste of newsprint than the 80% static listings - especially the museum listings. But, let us assume that some people still refer solely to a printed paper, rather than the Internet, to find out what's showing where. The way that listings are managed, the way that they must be submitted, and the way that they are updated is a joke in 2007. Example: while I understand that in 1977 a reader may want a constant reference of what's on exhibit at the Navy Museum - a static permanent installation museum - why is that listing (and dozens like it) there Friday after Friday for years and years? The listings need to be more dynamic, like the Washington City Paper's listings are, where galleries and museums, etc. can email their listings in (or mail it or fax them). Suggestion one: Provide an online entry point where galleries and museums can electronically submit listings. And for the readers' sake, reduce the space allotted to static listings that never change and use the newsprint space to list more gallery listings, which do change on a monthly basis!

2. The Mini Reviews: The Weekend section used to employ an small army of freelance writers and critics to provide mini reviews of movies, theatre, performance, etc. These voices augmented their regular writers and critics and really made the Weekend section a must read for anyone interested in the arts. They never did that for the visual arts. Why did Weekend do this for all genres of the arts except the visual arts? Suggestion two: Budget for 2-3 freelance writers to submit a few mini DC area gallery reviews each Friday - just like you once did for the other art genres.

3. The Big Review: More please; O'Sullivan does a great job, but the hungry visual art masses want more! Here's an idea (unless it is an union thing that forbids this from happening): The WaPo owns a couple of other printed newspapers out there... such as the Gazette. Why not augment O'Sullivan once in a while with one of the art critics who already writes for one of those newspapers, already is on the WaPo's payroll database, and easy to tap into, to supplement and augment O'Sullivan's voice (or replace him when he's away on vacation or recuperating from a medical issue as he is now) when he's gone. Suggestion Three: Augment Michael O'Sullivan's visual art criticism with Dr. Claudia Rousseau's art criticism - she's the art critic for the Gazette newspapers - owned by the Post.

Wanna go for a pretty drive?

If you are a fan of children's illustrations and a really beautiful countryside setting, then this weekend you should take a drive to the Brandywine River Museum in beautiful Chadds Ford, PA and check our their current "Flights into Fantasy: The Kendra and Allan Daniel Collection of Children's Illustration" on display through November 18, 2007.

On exhibit you'll discover fantasy in children's illustrations by some of the most famous illustrators of the 19th and 20th centuries such as Arthur Rackham, Edmund Dulac, Kay Neilsen, Jessie Willcox Smith, W.W. Denslow, Ernest Shepard, Ludwig Bemelmans, Dorothy Lathrop and E. Boyd Smith. Nearly 100 superb works selected from the remarkable collection of Kendra and Allan Daniel.

Tapedude in the CP

The DC area's Mark Jenkins is probably one of the region's most visible invisible artists, both around here and abroad.

And the current issue of the WCP has an excellent profile on Jenkins by the CP's Jessica Gould. Read it here.

Secret Apartment

"The leader of an artists' cooperative has been sentenced to probation for setting up a secret apartment inside a shopping mall's parking garage as part of a project on mall life."
Details here.

First Fridays

If you wanna do openings and gallery crawls, first Fridays is your key day.

There are a lot of gallery openings tonight in Philadelphia, a city known for "legendary stinginess toward the arts" according to the Daily News' Tom DiNardo.

Details on the gallery openings "here.

In DC, Heather Goss details some key openings around the nation's capital, and I will say it again, DC can also be accused of wanting to save a dinar here and there at the expense of the arts. Check out DCist here.

Thursday, October 04, 2007

Fidel Castro as an Orthodox Jew

In Cuba, you can get in a lot of trouble if you depict "El Lider Maximo" in any sort of unfavorable light, or showing any kind of weakness. Big trouble... like jail time sort of trouble.

Castro manipulation of organized religion has been masterful, and the way that he has handled the Catholic Church in Cuba, as well as the decimated Cuban Jewry, should be a lesson to all despots and tyrants. Because Castro is essentially an atheist and deeply against organized religion, which he uses as just another tool of his regime, depicting him in any sort of religious or believer status would be cause for artistic concern in Cuba.

But this is America.

And although the old tyrant has never been very proud of his Celtic roots, his parents ancestral home in Galicia has actually offered him an exile home in the rugged mountains of Iberia's Celtic regions, in the event that Castro ever decided to leave Cuba, which I seriously doubt that he ever will.

But in Cuba there has always been an urban legend that Castro's mother, Lina Ruz, also described as a Galician, was actually Jewish, perhaps because her last name was said to be similar to a well-known hidden Sephardic Jewish family in Spain.

Also, because Castro was born out of wedlock to Lina (who was the 14 year-old daughter of a maid in his father's household); and because Castro was the third out-of-wedlock child of Lina; and because this affair was the cause of his father's divorce from María Luisa Argota (his Galician wife); and because Castro was not baptized until age 8, the children in the Jesuit school that he started attending at age 6 labeled him a "Judio" as a derogatory term in the racist Cuban society of the 1930s.

Fidel Castro as an elderly Orthodox Jew


"Fidel Castro as an Orthodox Jew"
Charcoal on Paper, circa 2007 by F. Lennox Campello

And thus, and begging forgiveness from all Jews around the world, my drawing of an elderly Fidel Castro Ruz, who like many senior citizens, has suddenly discovered religion, begged and prayed for forgiveness for all his horrible sins and abuses of the Cuban people, and using his power forced his way and become an Orthodox Jew in Havana's historical synagogue.

Next (and definately more appropriate): Castro as Ayatollah Fidel...

Wednesday, October 03, 2007

Bethesda gallery renamed

Today I received a press release announcing "Waverly Street Gallery formerly Creative Partners Gallery's" Holiday Show (a multi media show featuring the work of Gallery Artists) from December 4, 2007 through January 5, 2008, with an opening reception on Friday December 7, 6-9 pm.

What took me a little bit by surprise was the fact that Creative Partners had renamed itself. Their new website (which as of this AM does not work for some reason is www.waverlystreetgallery.org).

Since I am in a "do as I say, not as I do," mood - and actually thinking about re-naming Mid Atlantic Art News to something more generic in case I spread my wings to New Mexico in the future - this question will sound a little hypocritical.

Why do galleries with a long established presence rename themselves?

Creative Partners is one of the Greater DC area's top cooperative galleries, which means that it is an artist-run, artist-owned gallery, where all members share all of the gallery's expense, and like many of the co-ops around the DC area, and other metropolitan areas, they have been around for a ton of years.

So they have name recognition, which in the gallery world is a good thing.

And thus the question: why change the name?

Creative Partners is the second area gallery to do this recently. Factory Photoworks renamed itself Multiple Exposures Gallery a couple of years ago. Like Creative Partners, Multiple Exposures, nee Factory Photoworks, has been around for decades, and showcases some of the best photography in the region at very affordable prices.

I could call Creative Partners and ask them the question. But it is more interesting to elaborate and guess on a generic reason why an established gallery would change their name.

In the case of a cooperative, I think that the reason may be simply to begin the process to re-invent itself; to attempt to establish a new presence, by disassociating somewhat with the past.

I don't think that changing names is necessary for this; in fact, I think it may hurt the cause (if that's the cause). It is spectacularly hard to do a global change for any and all presences where the "old name" exists: directories, press lists, websites, online resumes, roledexes, etc. Unless you are careful and do it right, you can wipe out an entire digital footprint with a name (and website) change.

I am a big fan and supporter of cooperative galleries. Together with independently owned commercial fine arts galleries, non-profit galleries, university galleries, museum galleries, and alternative art spaces, they make up the visual arts tapestry of a city or region.

All galleries everywhere, including fabled places like New York and LA, struggle to survive and sell work in order to pay the artists, pay rent, pay for publicity, pay for openings, pay for electricity, pay for the plumber the 2-3 times a year that somebody flushes a sanitary napkin (or one of those indestructible hand towels) down the toilet at an opening and clogs the pipes, pay for websites, etc.

Selling art is not an easy task for the most adept of galleries and gallerists. The tales of sold out shows and shows that sell out before the openings are sometimes true, but also sometimes exaggerated as a publicity stunt. I know for a fact of a former DC area gallery (no longer around) that used that storytelling line to create this "sold out" aura around the gallery that was fabricated most of the times.

Selling art in the Greater DC region is a especially difficult task, and a hard one to understand. Selling art in the Philadelphia area appears to be just as difficult, if not more, than the DC region. Both areas have more than their share of very, very wealthy people.

A lots of upper income bracket people as well. The estimated median household income for Bethesda, Maryland (where Creative Partners is located) was around $114,000 two years ago, and the median house or condo in Bethesda is around $850,000. By the way, it's $150K and $950K in nearby Potomac.

And you can research your head off and find out that generally speaking, the Greater DC area is making more money than most of the rest of the country.

But cracking the code and getting people to actually buy a piece of original artwork is a very difficult process, and unfortunately for the galleries and for artists, they only control a small part of it.

The most difficult part is getting people to actually know that there are galleries, and openings, etc. Getting the potential buyer to the gallery, or aware of the gallery or artist, is the key, and of course the most difficult part.

And because most galleries can't afford the rents right on the main commercial streets (say M Street in Georgetown, or Bethesda Avenue in Bethesda), they're usually found in clusters just off the main drags (like Canal Square in Georgetown, R Street in Dupont Circle, or to the side of East-West Highway in Bethesda, like Creative Partners - on Waverly Street I assume). And galleries, hungry for low rents and bigger spaces, are usually the first ones that begin to revitalize a sketchy neighborhood, such as the former Fusebox Gallery did for 14th Street (for galleries anyway) and Conner Contemporary is doing for the entire business community in their new location. And let's not forget that a few decades ago, a handful of artists took an abandoned building in boarded-up Old Town Alexandria, removed forty truckloads of garbage from the building, refurbished it and created the Torpedo Factory and kindled the birth of a new tony neighborhood and destination.

That means that you usually do not have the luxury of "walk-in" traffic of people walking around the nice shops, boutiques, restaurants that line up high end commercial streets like Bethesda Avenue or M Street, etc.

And the stores that sell pretty wall decor pieces on those high rent streets do gang buster business. In them you find every variation of the "painter of light" theme, or the art of rock stars (dead or alive), or TV celebrities artwork, or perhaps Russian kids who paint like Picasso (and have since grown up).

And they sell all of the above for serious money.

The kind of money that could buy serious art, not wall decor.

And the buyers think that they are buying serious artwork.

And then they drop another grand for a rococo frame to go with the wall decor.

And from my own personal experience, every once in a while, a handful of times in a gallery's lifetime, one of those buyers "discovers" a real gallery and then a collector is born, if the gallery is good enough to educate and open the person's eyes.

Why are these would-be collectors so hard to bring in from the dark side? A while back I submitted this thesis:

Because they were not exposed to art in their upbringing. Not because their parents were bad, uncultured people, but because their parents were hard-working stiffs who worried about the rent, the electric bill, the food bill and paying for junior's college so that junior could get a Computer Science degree and go on and invent AOL.

And in college, junior probably was not exposed to art other than the two or three peripheral courses that he needed to get his electives; certainly not to buying art, or even aware that art was for sale.

And then junior works hard and becomes a millionaire, and now has disposable income out the yingyang, and looks around for expensive toys, because as George Carlin is fond of saying, we all love to collect "stuff."

And he sees ads for expensive cars, expensive furniture, expensive cigars, and he reads tons of reviews for the latest trendy restaurants, etc. But he's never really made aware that there's also art out there, for our local media has a spectacular sense of apathy towards the visual arts in our area. The Washington Post is the only major American newspaper that has a freelancer deliver around 25 reviews a year to cover an entire year of DC area gallery shows, and they allow their chief art critic to review only museum shows. Very little attention is placed upon our art galleries by the newspapers, certainly not commensurate with the amount of print space that they give theatre, music, dance, fashion, etc.

So junior doesn't know that the DC area has a really good and creative visual arts scene.

Thus when junior takes a stroll through the city's main shopping streets, he doesn't know about the side streets where the galleries are, but sees the stores passing for art galleries that sell the pretty, expensive "pictures," and then junior assumes that this "stuff" is art.

And he drops a ton of money for a pretty "picture." It happens all the time, otherwise these stores would go out of business.

But instead it is the art galleries that go out of business: Veerhoff (after 125 years), Numark, eklektikos, Fusebox.

Every once in a while, junior - usually by accident - discovers a reputable art gallery, and sometimes a real collector is then born. It has happened to me, as a dealer, many, many times. But for every one of those, thousands of others remain on the dark side, or worse still, think that they have to go to New York to find contemporary art.
The apathy shown by the media towards art galleries and visual artists is multiplied by a thousand if you happen to be a cooperative gallery.

Art critics, writers who write about art, art bloggers, and other assorted scribes in the art scene tend to ignore cooperative galleries and their artist members. It is immensely unfair and short-sighted, and reflects an interesting sort of neo-connish tendency in an otherwise very liberal crowd. Like the same group's general dislike and distrust of any artist who is liked by the public in general; or public art that the public likes. It's an interesting paradox that has always intrigued me.

I've never been a member of a coop gallery, but have juried shows for coop galleries many, many times, and intimately know artists who have and are members of cooperatives. And thus I have some insight into the inner workings of galleries such as Creative Partners is.

Like I said, running an art gallery is not an easy task - as Washington Post Arts editor John Pancake once told me, it is a "heroic act."

Running a gallery by committee, as coops by default are run (and non-profits are supposed to be run), must be the task from art hell. And like any committee running anything, 10% of the people usually end up doing 90% of the work.

It's a paradox of its own. The same strength (equitable distribution of expenses among artist members) that makes a coop nearly invincible to the economic forces that makes opening an art gallery the second riskiest business proposition in the nation (restaurants are first), is its most visible weakness (direction by committee).

Trying to convince 20 or 30 voting members to agree on what colors to paint the gallery walls must rank up there with trying to get any Presidential candidate to answer a "yes or no" question with a "yes" or "no."

Getting the talented bunch over at Creative Partners to change names to Waverly Street Gallery, or the amazing photographers at Multiple Exposures, nee Factory Photoworks, must have been a herculean task.

And if the name change main reason is to set a new presence and a new footprint and a new direction for the gallery, and hopefully generate more noise (reviews in newspapers, blogs, etc.) and more sales, then there's a whole complex set of other issues that would need to be addressed. Issues too long and exhausting to list here, but important for a gallery re-inventing itself. Issues such as preserving online presence, learning how to improve art sales, visualizing and implementing a "new" physical presence, distributing the workload with specific goals, website presence and organization, selling avenues to explore, aggressive press presence, display, etc.

Otherwise, it would be the same as when Esso renamed itself Exxon: new name but same old gas.