Pinder's Ships

A few days ago I posted a bit about the CP blog story on Jefferson Pinder and his artwork at CORE.

Jennifer Motruk Loy, who is CORE's Director of Marketing (and a strong, proven supporter of our area's arts and artists) sent me a full perspective on the issue:

In response to Rachel Beckman’s City Desk Blog, Pinder’s Ships Have Sailed (4.25), I would like to clarify and address some key points not raised in Ms. Beckman’s piece that provide a full perspective on the story.

While it is unfortunate that Mr. Pinder’s work was de-installed by his curator (not "pulled off the wall") from the CORE lobby gallery prior to May 12, his work was installed on March 12, and remained on view for a full six weeks. This point was not only unreported in the article, but six weeks is an average if not slightly longer typical exhibition time in similar alternative spaces and true 'art gallery' spaces around town.

Perhaps even more unfortunate is that Mr. Pinder's work didn't receive this type of attention during its run so that more viewers could have enjoyed it. We welcomed the opportunity to share his work with our colleagues and clients, though did not commission the work or ask him to create work specifically for our space, as the article implies. In actuality, Mr. Pinder's curator was the one that approached CORE about installing Pinder's work in our space, and the ‘hundreds’ of announcement cards that were sent out included the CORE logo, not Mr. Pinder’s gallery was also responsible for sending out announcement cards, not the gallery, as reported. We wrote the press release, we included information on Mr. Pinder’s exhibition in our electronic newsletter and linked to him on our web site. Despite these efforts, CORE was never contacted by interested visitors, writers, critic or members of the media to view the show over the course of six weeks.

Though not a professional 'art gallery', the CORE lobby exhibition space has seen at least three other exhibitions by regional artists and is also used to display the firm's own art collection, and as business warrants, displays of the firm's professional architecture and design project boards. In showcasing the work of regional artists, our goal is not to draw hundreds of visitors, nor to engage in artwork commerce, but to enhance our space and engage colleagues and clients with examples of contemporary art, which we accomplished with this most recent exhibition and will do so again in the future.

Despite these non 'art gallery' characteristics of our space, Mr. Pinder saw some advantage to having his work on view at CORE, and could have made better use of the opportunity by reaching out to the press during the actual run of the exhibition which could have resulted in far better exposure and visibility for both he and his gallery. Finally, if content of the exhibition were in ANY way related to a need to remove the work prior to the anticipated closing date, it would have involved a meeting in person with Mr. Pinder to discuss the issues and a decision would have been made as to proceed or not to proceed with the exhibition. Content was not the issue, but we hope that these discussions bring Mr. Pinder the attention he deserves in anticipation of his first solo exhibition at G Fine Art in the fall.

Sincerely,

Jennifer Motruk Loy
Director of Marketing

ps thanks for the web site hits