Friday, March 20, 2009

Is it just me?

School of Fish PainMaybe it is just me.

But doesn't the new McDonald's singing fish commercial look, feel and sound like the work of former DC area artist (and now in Los Angeles I think) Thomas Edwards's 2004 Artomatic entry "School of Fish Pain" which was subsequently exhibited at Fraser Gallery's 2005 show?

See Edwards' video of School of Fish Pain here. What Edwards did was to reprogram a whole set of Billy Bass talking fish to complain about being eaten and assorted other things.

Edwards is a superb technological artist; I think that MickeyDees needs to get in touch with him soon. See McD's fish commercial below. What McD's has done is to reprogram a Billy Bass talking fish to complain about being eaten.

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4 comments:

  1. Anonymous9:59 PM

    http://en.wikipedia.org/wiki/Big_Mouth_Billy_Bass

    ReplyDelete
  2. Lenny11:57 AM

    Non capisco?

    What Edwards did was to reprogram a whole set of these Billy Bass fish to complain about being eaten.

    What McD's just did was to reprogram one Billy Bass fish to complain about being eaten.

    ReplyDelete
  3. Anonymous2:38 PM

    If you compare the two reprogrammed fish, Edwards & MickeyD's - they sound alike too!
    Edward's piece was very funny and provacative - I remember hearing the wails of the fish resounding thru the hallways at the old Children's Museum during Artomatic.... I can't breathe air... or Stop taking my eggs!

    ReplyDelete
  4. Anonymous5:28 PM

    Either McDonald's copied Edwards' original concept, and even the fish voice tone, etc. or this is one of the greatest coincidences in the world of advertising.

    ReplyDelete

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