(e)merge

I never got the news release, which bums me out, but now that I'm back in the DMV from Miami, I hear that Leigh Conner and Jamie Smith, whom are the hardworking co-founders of Conner Contemporary Art, and Helen Allen, former director of the PULSE Contemporary Art Fair, are launching an art fair in D.C.: (e)merge.

I got the news from Kriston Capps over at the WCP, who seems positive about it (yay), as do I.

Why?

As Capps points out, the fact that Conner & Smith are involved, plus the endorsement of world-class art collectors like the Rubells, plus the former Pulse imprimatura of the very fair Helen Allen, all seem to add to making this new art fair a good one.

Key to the success of the fair are also how successful the organizers are in ensuring that the key DMV art galleries participate.

Why?

Easy... if the top 15-20 DMV art galleries, the ones that already do art fairs in NYC, Miami, Europe, Latin America, Asia and the Persian Gulf, participate in this fair, they will bring with them their jealously guarded collectors' list and they will mail their VIP passes to those collectors.

And those collectors will come, just for a curiosity, and also a chance to hang around with other DMV collectors and some international names brought in by Rubell & Allen. And if they come (which they didn't en mass to Art DC), then the chances of success for this fair improves tremendously.

And because the very cool Rubells are involved, and because they are nice people who are big names in the world scene who have nothing to do with politics, the press will be interested and positive and supportive (witness Capps); as if some big movie star was doing this; but in this case an art star (can one have two semi-colons in one long, run-on sentence?)

Another big improvement: the change from the Convention Center to the Capitol Skyline Hotel is a huge one. The "savings" are both psychological and monetary, from such simple issues as union hands at the convention center requiring to move your art in and out of your booth (at an added cost), parking issues, etc. Let's just say (coming from someone who has done a lot of art fairs): I am glad that it is at a hotel rather than the Convention Center.

The formula looks good.

Can I hear an "Amen".... somebotttty!