Taking a chance

 Los Angeles conceptual artist John Baldessari discusses how he brought slides of his early text paintings from gallery to gallery all over Manhattan and faced rejection at each one, until Michael Findlay offered him a place in a group show - which was the artist’s first ever New York showing and his second gallery show ever!

“The problem for any dealer is to be the first person to take a chance on an artist,” Mr. Baldessari said. “Most dealers wait for someone else to take a chance and then they poach from the other gallery. It’s very difficult to go out on a limb for an untested artist..."
 -  John Baldessari

Details here.