Turn Art Lookers into Art Buyers

I go to a lot of art openings and typically don't hang around all that long at any one place. I look at the art and, when possible, have a few words with the artist, after which it's on to the next show. I recently had a chance encounter with an artist whose opening I had been to several nights before. We exchanged pleasantries, and I mentioned how much I enjoyed the show. The artist thanked me and, as we were about to part, asked somewhat cryptically, "Did you look at the art?" with emphasis on the word "look." Without thinking, I answered, "Of course," but then felt a curious twinge of guilt as I walked off wondering, well... did I really look at it? Yes I did, but the artist's implication seemed to be that perhaps I didn't look at it long enough. Hmmm. 

So I got to thinking-- what does it mean to "look at the art," and even more to the point, what does it mean to look at it enough? And even more importantly, what does it mean to look at art enough to become so excited about it that you decide to buy it? Enough according to whom? Who decides when enough is enough? And how does looking at art progress to buying that art? In particular, what does this "act of looking" mean from the artist's perspective as distinguished from that of the viewer (potential buyer)?

Read the entire fascinating piece here.