A new idea and a new series begin

Recently I was approached by the chief curator for an outfit that is hired by firms all over the world to acquire artwork for their spaces. In this case this curator was acquiring art to include in the collection of a brand new luxury liner currently being built.

She wanted me to submit a proposal that fit a particular theme for one of the decks of the ship. I struggled with an idea that has been growing little by little in my brilliant mind... cough, cough. 

Here's the proposal:

In response to the request for an art proposal for _____________’s collection for the ship’s third deck along the theme “_______________” I hereby submit the following proposal. It should be noted that the concept is adaptable since it will be created specifically for this project.

“Rock, Paper, Scissors.” This work would be a mixed media piece with three embedded video components. The painting part of the work is a large, colorful drip painting done in the style of Jackson Pollock. Embedded in the piece are three video windows, which start as “part” of the painting (in other words, the video starts as a drip painting window as well, and at first sight it is just a continuation of the painting). After five seconds of the video windows being part of a Pollock-style painting, they all fade into three individual videos of (1) rock, (2) paper and (3) scissors. In all three cases the video will be customized to show a falling object (i.e. a rock, or a sheet of paper, or the scissors) falling in slow motion and bouncing on a hard surface. The video loops and starts all over again. The size of the piece is adaptable to the space, but will be framed under glass and requires access to electricity. The largest dimension that it can be is 40x60 inches.

A variation to this approach could be a Piet Mondrian approach, where one, two or three of a Piet Mondrian-style painting’s squares shift colors, thus forever showcasing an ever changing work. This can also be approached in the same “Rock, Paper, Scissors” playful idea discussed above; that is, three of the painting’s windows shift to videos of rock, paper, scissors.

Installation of this work requires access to US electric wall outlet standards, which all ships generally have. The electrical cord and connection will require an electrician to hard-wire the piece behind the wall, or it can also be channeled on the wall itself to the nearest electric outlet. The work comes with a remote control, which allows the piece to be turned off and on as desired.

The artwork and framing can all be done within the budget assigned for this project ($______ USD), and installation would be the responsibility of ________.

I am honored to be considered for this project. Please feel free to contact me at my cell (301/_______) or via email (lenny@lennycampello.com) if there are any questions.

After I submitted this proposal I decided to see if I could create a variant on the idea for the Miami art fairs... I will be at the CONTEXT Art Miami (within Art Miami) fair in Wynwood in booth E-82. In the variant, I've created a large painting in the style of Jackson Pollock, with a window in the middle where a video plays and shows that part of the painting (where the window has been cut) as it is being created... below is the video itself (still being edited).