Wednesday, December 03, 2014

Context Art Fair: VIP Preview

In typical Floridian puzzle-weather, it was very rainy up in Hollywood Beach, which is where we are staying as we have for the last few years. A few blocks south, the sun was bright and fully ready to endorse the VIP opening at Context Art Miami.

Once we got to Wynwood, we dropped off a piece for a special exhibit that the Art Miami folks had arranged with the local Marriott hotel. It was a delicate dance of driving in the serpentine challenges presented by Maimi drivers, but we installed the piece (a wonderful sculpture by Elissa Farrow-Savos) and headed back to Wynwood.

We finished off labeling the work, which brings to mind the interesting tidbit that just a handful of years ago, one seldom saw any labels at art shows or art fairs. It was as if all curators and gallerists in the upper artsmosphere of the art world that made a decision to endorse David Parnas' information hiding principle. Today, it is the opposite, as delivering as much information about the work seems to be the trend.

We've always used labels... just sayin'.

I rushed through the fair to try to get a flavor for the quality of this year's Context... and my report is that new director Julian Navarro has done a spectacular job: this is by far the best art fair that we've ever been honored to be part of; Context has set new standards this year... more on that later.

Simon Monk wall at Context Art Miami - Alida Anderson Art Projects
Simon Monk wall at Context Art Miami - Alida Anderson Art Projects
There were long lines waiting for the 5:30 opening at both Context Art Miami and Art Miami, as I was very impressed how the crowds increased as the evening progressed. The Wynwood district where several of the art fairs are staged is a pretty congested area without the art fairs and unless you are savvy enough to dance the traffic dance, it can be challenging on the night when everyone wants to go to the art show. In addition to the two best-known Art Miami fairs, there are several satellite fairs in Wynwood which now use Art Miami as the magnet fair, just as all satellite fairs use Art Basel Miami Beach as the magnet fair.

Almost immediately DMV artist Audrey Wilson broke the ice and at the same time proved my point about the importance of art fairs for artists. Wilson sold a major piece to a collector who has now bought one of her pieces at Context Art Miami 2013, Wynwood Art Fair 2014 and now Context Art Miami 2014. He also bought one of my drawings, which was nice.

It is always good to break the ice on opening night... as the night ended I sold three more of my pieces.

Overall I noticed that all the dealers around us seemed to be making sales, and this is a great indication of the hard work that it takes to get a critical number of collectors to an art event.

Tomorrow the fair opens to the public.

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