Why write an artist's Bio?

An artist bio is often the first piece of information available to readers and collectors, and as such it offers you a chance to frame their practice and give collectors a reason to want to learn more. Bios also drive search engine optimization (SEO). When returning search results, Google and other search engines privilege written content that is “sticky” (i.e. readers spend time on the page and continue browsing), so providing an engaging, well-written bio is a great way to increase discoverability for your artists.
These are the three cornerstones—tried, tested, and used today by our writers at Artsy—of the perfect artist bio:

Read the rest of the piece by Jessica Backus here.