Turn Art Lookers into Art Buyers

I go to a lot of art openings and typically don't hang around all that long at any one place. I look at the art and, when possible, have a few words with the artist, after which it's on to the next show. I recently had a chance encounter with an artist whose opening I had been to several nights before. We exchanged pleasantries, and I mentioned how much I enjoyed the show. The artist thanked me and, as we were about to part, asked somewhat cryptically, "Did you look at the art?" with emphasis on the word "look." Without thinking, I answered, "Of course," but then felt a curious twinge of guilt as I walked off wondering, well... did I really look at it? Yes I did, but the artist's implication seemed to be that perhaps I didn't look at it long enough. Hmmm. 

So I got to thinking-- what does it mean to "look at the art," and even more to the point, what does it mean to look at it enough? And even more importantly, what does it mean to look at art enough to become so excited about it that you decide to buy it? Enough according to whom? Who decides when enough is enough? And how does looking at art progress to buying that art? In particular, what does this "act of looking" mean from the artist's perspective as distinguished from that of the viewer (potential buyer)?

Read the entire fascinating piece here.

Judith Peck at (e)merge

Dialogue
Oil and Plaster on board
18 x14 inches
2013 Judith Peck
Will be in Room 215 at the (e)merge art fair next week

Transitory Window
Oil and Plaster on board
14 x11 inches
2013 Judith Peck
Will be in Room 215 at the (e)merge art fair next week

Art fairs in NYC and DC

This coming week is a double art fair week... here in DC is the third iteration of the (e)merge art fair, come check us out in rooms 215-216. And in New York is the Affordable Art Fair Fall version, and we're also there in booth A-14. Drop me an email if you need passes to AAFNYC.

In NYC we will be featuring the works of three vastly talented and well-known DMV artists: Anne Marchand, Jodi Walsh and Tim Vermeulen.

In DC we will have an equally talented group of artists, including the UK's Simon Monk, and the DMV's Christopher Baer, Judith Peck, Elissa Farrow-Savos, Ric Garcia and yours truly.

Moby Dick: Queequeg's Fast. Oil on Panel by Tim Vermeulen

Moving On. Ceramic on Textured Panel by Jodi Walsh

Pulse. Acrylic and mixed media on canvas by Anne Marchand