According to a recent survey of collectors on Instagram, an incredible 51.5% have purchased works from artists they originally discovered through Instagram. More importantly, this discovery led to an average of 5 purchased works by artists originally found on the app! Although respondents are all active on Instagram, and nearly half have collections of 100+ works, these are significant findings. Collector and social media expert Karen Robinovitz (@karenrobinovitz) commented, “Collecting art is an addiction and Instagram is the dealer and pusher that enables it.”
Is Facebook’s image sharing platform (valued at $35 billion) the next big sales channel for fine art?Read the fascinating article by Elena Soboleva here.