Saturday, February 22, 2020

Read this book

To simply state that this book was the most eye opening experience ever delivered to me since I learned how to read would be a gross understatement! This book is not only a disturbing history lesson on how the perfect social storm led to the cunning manipulation of the consumers’ habits and preferences, but also a deeper scientific understanding of how they can be steered and driven in our feeding processes. 

The intelligence preparation of the grocery aisle battle space alone makes for voracious reading (pun intended), while the scientific backgrounds to taste and visual attraction to packaging are also immensely helpful to forever educate when we next visit the supermarket.