Tuesday, May 10, 2011

Things we learned in New York

It never ceases to amaze me how often I run into stories of what I thought were ethical gallerists only to discover otherwise from artists.

One of the most common things that unethical art dealers do at art fairs is to inflate prices. This allows them to "deal" with interested buyers, and offer them discounts on the art. Facing galleries that inflate their prices up to 40% or more... in order to then appear to offer great deals, ethical gallerists then have to deal with collectors "used" to getting 40% price chops.

"I decided a while back to just add 40% more to my prices," confessed a dealer in New York last week. "I got tired of explaining to buyers that I couldn't give them a 40% discount."


Then there's the very cool NYC photographer who has exhibited several times in DC. She relates the story of how her DC dealer sold some of her work, then decided to move from DC, and told her that he couldn't "afford to pay her." A few years later she's still waiting to get paid. "Now I just tell everyone that I know to stay away from this gallery," she adds.

1 comment:

Natasha Sazonova said...

Sad, but true. It's much easier to deal with local galleries for the fear that your work might get damaged or 'lost'...