From the Washington Projects for the Arts
I'm thrilled to share with you today that Washington Project for the Arts has revealed a dynamic new visual identity, including a complete redesign of our website and an enhanced ArtFile Online.Several months ago, we engaged ripe, a DC-based design studio, to help us develop a bold new "look and feel" for WPA. Informed and inspired by our vision for the future, the modern and forward-thinking design strengthens our position as the largest visual arts based membership organization in the DC area.The clean aesthetic and black and white palette allows our artists' work to be the focus - across all platforms. The website offers an opportunity for increased interactivity between our artists and audience by making ArtFile Online - our signature service for member artists - the centerpiece of the site, giving greater accessibility to artists' work for viewing and purchase.The rebrand is part of our larger organizational strategic plan, timed to our upcoming move to a vibrant space in the U Street corridor cultural district and our 40-year anniversary milestone in 2015.
Thanks for your support!Lisa GoldExecutive Director, WPA