Reprint
The below is from a couple of years ago, but recently someone asked me about it, so here it is again:
One of the more eye-opening things in attending an art fair is seeing the dynamics that go onto the decision to buy a piece of art.
Put together a few thousand people, paying an entry fee to enter the fair, an assortment of dealers, and a huge diverse variety of offerings and it's an education in people watching.
The married couple: "Do you like it?"
"Yeah, I like it- it's just what we've been looking for."
"Where would we put it?"
"We have a couple of spots that it'd fit."
"Do you really like it."
"Yeah, how about you?"
"Yeah, I kinda of like it."
"Should we get it?"
"If you want it."(five minutes later)
"Let's think about it."
"OK" [To me]
"Do you have a business card?"The couple (not married):Her:
"Do you like it?"Him:
"Sssoright"Her:
"Where would we put it?"Him:
"Dunno."Her:
"Do you really like it."Him:
"So'OK.. Yeah, how about you?"Her:
"Yeah, I kinda, sorta, really like it."Him:
"Dunno though"Her:
"What? You don't like it?"Him:
"If you want it."(five minutes later)
Him:
"Let's think about it."Her or Him:
"OK" [To me]
"Do you have a business card?"The Single Woman (SW) with a Woman Friend:SW:
"WOW! Now, I really like this!"Friend:
"Yeah... it's nice"SW:
"It's exactly what I've been looking for!"Friend:
"I have a friend who does work just like this..."SW:
"I am really drawn to it!"Friend:
"Are you really sure you like it?"SW:
"Uh - yeah!... why? Don't you like it?"Friend:
"Yeah... it's OK"SW:
"I think it's really good... I think it's the first piece in this whole show that I really like."Friend:
"There's a few more booths we haven't seen."SW:
"I think I'm going to buy this."Friend:
"Are you sure?"SW:
"Uh - yeah!... It's a good price too.... why? Don't you like it?"(five minutes later)
SW:
"Do you have a business card?"The Single Woman (SW) with a Man Friend:SW:
"WOW! Now, I really like this!"Friend:
"Yeah... Cool"SW:
"It's exactly what I've been looking for!"Friend:
"I think it's a lithograph" [it's actually a charcoal]
SW:
"I am really drawn to it!"Friend:
"Are you really sure you like it?"SW:
"Uh - yeah!... why? Don't you like it?"Friend:
"I have something like it... I got it cheaper though..."SW:
"I think it's really good... I think it's the first piece in this whole show that I really like."Friend:
"You like lithographs?"SW:
"I think I'm going to buy this."Friend:
"Are you sure?"SW:
"Uh - yeah!... It's a good price too.... why? Don't you like it?"(five minutes later)
SW:
"Do you have a business card?"The Single Focus Dream Buyer:
[Walks straight up to one piece, never looks at the rest of the work in your booth]
"I'll take this"[Me]
"Thank you... it's a very striking charcoal drawing - will be that be a check or charge?""Charge"
[Me]
"I can send you more information on this artist...""That will be great - I love this work - it's exactly what I'm interested in!"[Me]
"I have a few more pieces here, would you like to see them?""No, thanks..."The "I'm glad you're here guy (IGYHG)":
IGYHG:
"Hey! I've been looking for you!"[Me]:
"Hi, how are you?"IGYHG:
"... been walking this whole fair looking for you!"[Me]:
"Yeah... lots of dealers this year... glad you found us!"IGYHG:
"Howsa been goin'?"[Me]:
"Yes... quite good actually..."IGYHG:
"Well, let me look at what you've got!"[three minutes later]
IGYHG:
"Well... I'm glad you're here... see ya next year!"The "I Shudda Bought It Last Year Guy (Shudda)":
Shudda:
"Hey! You're here again!"[Me]:
"Hi, how are you? Yeah... It's our 7th year here..."Shudda:
"... been walking this whole fair looking for you!"[Me]:
"Yeah... lots of dealers this year... glad you found us!"Shudda:
"Howsa been goin'?"[Me]:
"Yes... quite good actually..."Shudda:
"Well, let me look at what you've got!"[three minutes later]
Shudda:
"Where's that really good watercolor of the fill-in-the-blank?"[Me]:
"Uh... I sold it last year - but I have a few more pieces by that artist."Shudda:
"Ah! - I really wanted that one! Do you have another one?"[Me]:
"Well, no... it was an original watercolor, and I sold it; but I have ---"Shudda:
"I really wanted that piece; and it was a good price too..."[Me]:
"Maybe you'd like some of his new work..."Shudda:
"I shudda bought it last year"[Walks away]
Shudda:
"You gonna be here next year?"The "Where's That Piece Guy (WTP)":
WTP:
"Hey! You're here again!"[Me]:
"Hi, how are you? Yeah... It's our 7th year here..."WTP:
"... been walking this whole fair specifically looking for you!"[Me]:
"Yeah... lots of dealers this year... glad you found us!"WTP:
"Howsa been goin'?"[Me]:
"Yes... quite good actually..."WTP:
"OK... last year I saw this piece... it was a fill-in-the-bank and I should have bought it then! "[Me]:
"Yeah... that is a nice piece."WTP:
"I've been thinking about it for a whole year"[Looks around the booth and doesn't see it]
WTP:
"Do you still have it?"[From here there are two paths...]
Path One - [Me]:
"Uh... I sold it last year - but I have a few more pieces by that artist."WTP:
"Ah! - I really wanted that one! Do you have another one?"[Me]:
"Well, no... it was an original watercolor, and I sold it; but I have ---"WTP:
"I really wanted that piece; and it was a good price too..."[Me]:
"Maybe you'd like some of his new work..."WTP:
"I shudda bought it last year"[Walks away]
WTP:
"You gonna be here next year?"Path Two[Me]:
"Let me get it for you... I have it in the back!"WTP:
"Great"[I bring it out and give to WTP]
WTP:
"Yeah this is it! It's great!"[Me]:
"This artist has done really well this last year and ---"WTP: [Handing it back]
"Excellent! I'm glad you still have it... until what time are you going to be here?"