ABMB Week: The read it all at once report

Monday

All photos by J. Jordan Bruns. Today it was the typical brutal day as we unloaded and started setting up at Context Art Miami in Wynwood.

After trolling around for a while looking for a parking spot, we found a Doris Day parking spot nearby the loading docks for the fair (a Doris Day parking spot is like in the movies, where the main actor always finds a parking spot right in front of wherever he/she is going). 

The place was a beehive of workers delivering crates, European gallerists walking back and forth barking worried orders on their cell phones, cleaning crews on a constant battle to keep the place clean, Haitian day workers hanging around hoping for a job, security checking badges and asking for wrist bands, and the savage art sounds of hammers banging and drills drilling and the random and heartbreaking sound of glass breaking somewhere.

Hundreds of trips later we had taken most of the art out of the van with only one casualty - this is the brutal part of driving your work down instead of having it shipped and delivered to your booth.

Ran into the DMV's Andrea Pollan and then Calder Brannock; both are working the fairs.

After a ten hour day we are 90% done... all the work for opening night is hung, and almost all labeled; all the electronics are working, and Simon Monk, Dulce Pinzon and me are on the walls and Audrey Wilson and Elissa Farrow-Savos are on the floor.

The VIP Preview is tomorrow. The fair opens on Wednesday.

Tuesday

In typical Floridian puzzle-weather, it was very rainy up in Hollywood Beach, which is where we are staying as we have for the last few years. A few blocks south, the sun was bright and fully ready to endorse the VIP opening at Context Art Miami.

Once we got to Wynwood, we dropped off a piece for a special exhibit that the Art Miami folks had arranged with the local Marriott hotel. It was a delicate dance of driving in the serpentine challenges presented by Maimi drivers, but we installed the piece (a wonderful sculpture by Elissa Farrow-Savos) and headed back to Wynwood.

We finished off labeling the work, which brings to mind the interesting tidbit that just a handful of years ago, one seldom saw any labels at art shows or art fairs.

It was as if all curators and gallerists in the upper artsmosphere of the art world that made a decision to endorse David Parnas' information hiding principle. 

Today, it is the opposite, as delivering as much information about the work seems to be the trend.

We've always used labels... just sayin'.

I rushed through the fair to try to get a flavor for the quality of this year's Context... and my report is that new director Julian Navarro has done a spectacular job: this is by far the best art fair that we've ever been honored to be part of; Context has set new standards this year... more on that later.

Simon Monk wall at Context Art Miami - Alida Anderson Art Projects

There were long lines waiting for the 5:30 opening at both Context Art Miami and Art Miami, as I was very impressed how the crowds increased as the evening progressed. The Wynwood district where several of the art fairs are staged is a pretty congested area without the art fairs and unless you are savvy enough to dance the traffic dance, it can be challenging on the night when everyone wants to go to the art show. In addition to the two best-known Art Miami fairs, there are several satellite fairs in Wynwood which now use Art Miami as the magnet fair, just as all satellite fairs use Art Basel Miami Beach as the magnet fair.

Almost immediately DMV artist Audrey Wilson broke the ice and at the same time proved my point about the importance of art fairs for artists. Wilson sold a major piece to a collector who has now bought one of her pieces at Context Art Miami 2013, Wynwood Art Fair 2014 and now Context Art Miami 2014. He also bought one of my drawings, which was nice.

It is always good to break the ice on opening night... as the night ended I sold three more of my pieces.

Overall I noticed that all the dealers around us seemed to be making sales, and this is a great indication of the hard work that it takes to get a critical number of collectors to an art event.

Tomorrow the fair opens to the public.


Wednesday

Today was the opening to the general public of the Context Art Miami fair.

We arrived a few minutes after the official opening time of 11AM, as did most other dealers (we saw the hardworking Leigh Conner hustling to Art Miami).

This is the result of trying to get off the highway to North Miami Avenue... this simple operation seems to be a permanent parking lot at practically any time.

Plan for about 15-20 minutes to get from the highway to the fair; traffic is that bad!

Today was a much calmer and slower day than yesterday, with noticeably less young women, slim as rifles (and just as dangerous) confidently walking the aisles of the fair on needle heels and unshaven young studs with shiny hair, otherwise clean as a new stiletto, taking phone pictures of the artwork.

The day went fast, with the only novelty being the arrival of a couple of well-known DMV artists, Tim Tate and J.T. Kirkland, as well as a local guerrilla artist paddling his artwork ($20 a painting) while streaking through the fair.

Thursday

The sky fell yesterday, or at least it sounded that way when it started to rain hard, really hard and one is inside one of those gigantic tents where most ABMB art fairs are held.

Tents, regardless of size, always leak, so today was an interesting day in the life of a gallerist, as we scrambled to prevent art from getting wet.

The City Paper's Christina Cauterucci and Perry Stein were over in Miami Beach and delivered an outstanding report on DMV area galleries and artists at Aqua Art Miami, although somehow they missed the three DC artists being exhibited by Mayer Fine Art. Read their Aqua report here and their final report here.

All three of these artists, Judith Peck, Victoria Gaitan and Jeannette Herrera, have been showing in Miami for ABMB for the last few years.


Friday

Friday was packed with people at Context Art Miami, and today I really saw some dealers move art off the walls - most noticeably our neighbor across the hall, a gallery from Colombia who was doing well with some gorgeous work by Colombian artists.

We also had our best day so far, selling a nice sculpture by Elissa Farrow-Savos and a very large drawing of mine.

Around seven PM, the sounds of helicopters overhead were quite loud, and a little checking revealed that street protesters (some protesting the sad Eric Gardner issue, and others the death a year ago of a local graffitist who died after being tasered by the police) around Wynwood and eventually shut down I-95.

Needless to say this caused the area's usual gridlock to become gridlockier.

With the aid of some dexterous driving and Google maps we drove through Little Haiti and picked up I-95 north of the closed part and managed to get to our Hollywood hotel with little loss of time.

Saturday

Saturday was so far the best day at Context Art Miami. In fact, in the eight years that I have been doing art fairs, this was the best one day ever.

The day started early, as we shifted home base from the beach hotel in Hollywood Beach to Little Havana, in order to be closer to Wynwood for the crucial last two days of the fair.

After dropping the luggage and getting two "colados" to kick start the sleepy systems, and on the way to the fair, a phone call resulted in the sale of six of Dulce Pinzon's amazing work; that's the way to start the day.

The crowds at Context were huge; it was actually hard to navigate the halls!

We sold work by Simon Monk, multiple pieces by Elissa Farrow-Savos, and several of my drawings, including a major video drawing.

It was frenetic selling, with multiple trips to the gallery van to replenish the walls. We also noticed that the dealers around us seemed to be selling well. It is all a question of numbers: Art Miami succeeded in bringing large crowds to the fairs, and this is in direct proportion to the probability of a sale.

There were also multiple "wake" events as I call them. They are the potential after-effects of doing an art fair... For example, there are at least two galleries interested in Elissa's work, and one in Audrey Wilson's work and a local Miami gallery in my work.

Sunday is the last day; apparently there are more street protests scheduled, so it may get interesting.

Sunday

The street protests yesterday had minimal impact on the fair, and once again good crowds were present.

We had another decent day, and sold eight of my drawings, as well as an acquisition of two of my vintage Art school stone lithographs by the Museo de Arte Afroamericano in Caracas, Venezuela.

All throughout the fair, people have been admiring and taking hundreds of photographs of DMV artist Elissa Farrow-Savos' gorgeous sculptures, and myriads of cards with her name were handed out to the "we'll be back" crowd. Seldom does that happen... The fairs are big and overwhelming... You either get the work when you see it, or forget it...

As we were beginning to pack a few minutes after 6pm, a couple did actually come back and purchased the work. As we began to wrap it, a very pretty collector from San Francisco also returned and was a little... Well, actually a lot, saddened to see that the sculpture had been sold. 

It had clearly made a powerful connection with her. I actually think that she was almost ready to make the new owners an offer for the piece and thus create a new record for the fastest secondary market art turnover in history!

She appeared truly bummed out, so I gave her one of my Art School vintage stone lithos as a present and promised to see if the artist would entertain re-creating another version of the work.

We were packed and out of there by 8pm, and after a heinous 4am wake up call, I now sit in the plane at oh-dark thirty as I head back to the DMV after a very successful art fair!

Back next year!

Context Art Miami: Final Report

The street protests yesterday had minimal impact on the fair, and once again good crowds were present.

We had another decent day, and sold eight of my drawings, as well as an acquisition of two of my vintage Art school stone lithographs by the Museo de Arte Afroamericano in Caracas, Venezuela.

All throughout the fair, people have been admiring and taking hundreds of photographs of DMV artist Elissa Farrow-Savos' gorgeous sculptures, and myriads of cards with her name were handed out to the "we'll be back" crowd. Seldom does that happen... The fairs are big and overwhelming... You either get the work when you see it, or forget it...

As we were beginning to pack a few minutes after 6pm, a couple did actually come back and purchased the work. As we began to wrap it, a very pretty collector from San Francisco also returned and was a little... Well, actually a lot, to see that the sculpture had been sold. It had clearly made a powerful connection with her. I actually think that she was almost ready to make the new owners an offer for the piece and thus create a new record for the fastest secondary market art turnover in history!

She appeared truly bummed out, so I gave her one of my Art School vintage stone lithos as a present and promised to see if the artist would entertain re-creating another version of the work.

We were packed and out of there by 8pm, and after a heinous 4am wake up call, I now sit in the plane at oh-dark thirty as I head back to the DMV after a very successful art fair!

Back next year!

Saturday at Context Art Miami

Saturday was so far the best day at Context Art Miami. In fact, in the eight years that I have been doing art fairs, this was the best one day ever.

The day started early, as we shifted home base from the beach hotel in Hollywood Beach to Little Havana, in order to be closer to Wynwood for the crucial last two days of the fair.

After dropping the luggage and getting two "colados" to kick start the sleepy systems, and on the way to the fair, a phone call resulted in the sale of six of Dulce Pinzon's amazing work; that's the way to start the day.

The crowds at Context were huge; it was actually hard to navigate the halls!

We sold work by Simon Monk, multiple pieces by Elissa Farrow-Savos, and several of my drawings, including a major video drawing.

It was frenetic selling, with multiple trips to the gallery van to replenish the walls. We also noticed that the dealers around us seemed to be selling well. It is all a question of numbers: Art Miami succeeded in bringing large crowds to the fairs, and this is in direct proportion to the probability of a sale.

There were also multiple "wake" events as I call them. They are the potential after-effects of doing an art fair... For example, there are at least two galleries interested in Elissa's work, and one in Audrey Wilson's work and a local Miami gallery in my work.

Sunday is the last day; apparently there are more street protests scheduled, so it may get interesting.

More evidence of the wake effect

Followers of this blog are familiar with all the writing that I've done over the years about the aggregated effects of doing art fairs... And how what I have coined as the "wake effect" of the art fair is perhaps the single most important reason why artists must participate in art fairs....

And here's another example... This time sent in by my good bud and DMV artist J.T. Kirkland...

A gallerist who was exhibiting at Scope Miami 2012 saw my work in my NYC gallery's booth and it caught their eye. They followed my work for the next year and decided that their interest stuck and they wanted to represent me. They reached out, we talked on the phone and over email, and in January we finalized all the details. 

I sent them about 40 pieces representing works on wood, canvas and paper from the past 6-7 years. We're doing a big show in October and hopefully a couple of art fairs. The gallery is in New Orleans (www.guthriecontemporary.com). 

So over a year after the fair, I got a big bite. Who knows who else is thinking about my work right now? I believe in the wake effect!!

Channeling Pollock Part II

Remember that proposal for a piece of art for a new cruise ship being constructed? It was part of the (e)merge art fair "wake" effect... Details here.

Anyway... seems like we're past the first stage and now they've requested some additional amplification and thus the two rough sketched of what the actual piece would look like.

Part II of "Miami Bound"

On the flight over to Miami to participate at the Context Art Miami art fair during Art Basel Miami Beach week, I began the first of two postings discussing why visual art establishments and arts organizations of all sorts should and must participate in the visual art world's largest art party. You can read the first part here.

As I return home, having had a terrific fair, this second part is being written on the flight home.

The first part used The Art League as an example of a visual arts entity (and a great one at that) that should participate in art fairs. I noted that they have several thousand members and run a very successful and important program at their space inside the Torpedo Factory and assorted classrooms all over the area.

So the issue is, how does The Art League (again, you can fill in any of multiple DMV area membership-based art organizations) pick or select the 3-5 artists to take to an art fair?

Once again I am going to make the very important point that the "good" art fairs are nearly always tightly juried. There are many other art fairs where one just pays and anyone and everyone can go - those usually suck and unfortunately by now some DMV galleries and many DMV solo artists have discovered this (along with good Cuban food) during this last week in Miami.

And thus I noted that for Miami/NYC fairs I am thinking (in no particular order) about Art Miami, Context, Aqua, Pulse, NADA, Affordable Art Fair(s), Scope, Miami Project, Untitled, Frieze... some of these are very, very hard (some nearly impossible) to get into, but they're listed nonetheless, because there is a "food chain" of art fairs, and the bottom-feeders usually spell disaster for the participants. For example, we've applied many times to Pulse and have always been rejected. There were almost 30 art fairs in the Greater Miami area last week!

For this, The Art League would need to establish a process to pre-jury its membership to 3-5 artists and apply with those artists to an art fair. I would start with The Affordable Art Fair in New York this coming Spring. They are close by and they are a "proven" fair. Later, for Miami, I would start with either Aqua or Context.

The Art League then would need to canvas their membership and find out who's interested in being juried for possible selection for further jurying into an art fair. Everything that I'm going to discuss below has to be clearly explained in the prospectus for this process, so that each applying artist knows exactly what this would involve.

I suspect that a large number of artists would find this attractive, and perhaps a small jurying fee ($10?) could be applied to subsidize the art fair costs (I would budget anywhere from $12-20K, depending on booth size).

 I would make this jurying process independent from the Art League itself - just like they do for their monthly juried shows, and have interested artists bring their work in to be juried by an independent juror.

That juror has to be a very special juror - in fact 99.9998% of your standard-issue visual art juror (art professors, art critics, art writers, art center directors, artists, collectors, art symbiots, etc.) would guarantee a disaster to this process. There are probably less than a dozen people in the entire DMV who are qualified to jury this process, I kid thee not and I know them all.

This is a critical point, so I'm going to repeat it: The DMV the jury pool for this process is very limited and its members are only those gallerists who have successfully participated in multiple art fairs. In fact I can't think of anyone better to jury this part than me!

Whatever you do, DO NOT use an art fair director as a juror! They are usually interested in what would make the fair look good (usually from an unsellable trendy perspective) , rather than understand the delicate balance of good art, finances and peripheral issues that come to play into this process.

The juror would pick 3-5 artists and 2-3 alternates. This is because some art fair processes do have the option to accept an application while at the same time rejecting some of the artists in that application.

So now we have a group of artists, culled from applying Art League members, ready and willing to participate in an art fair.

The actual application process is easy, so I'm not getting into that - be aware that deadlines are usually months before the actual fairs.

If accepted, the next step is transporting the artwork to the art fair, and then returning the unsold artwork back to the owners. For this, the Art League has various options.

One option would be to hire a transport company. There are dozens and dozens of specialized carriers that do this and they pick up and transport the art to your booth at the fair, and at the end pick it up from your booth and transport it back. This is the easiest and the most expensive. From here to NYC and back I would budget $1200-$2000 depending on volume. Packaging also becomes an issue here.

Another option is to rent a truck or van and schlep the work to and from the fair yourself. This is what I usually do for New York and Miami.

A third option is to have each artist (or teamed artists) bring their own work in their own cars, vans, etc.

In this example, I would offer each accepted artist the choice to also come to the fair, and help hang and help to sell their own work. This should be an option, not a requirement, as some artists would rather spend a week in Baghdad than a long weekend in an art fair dealing with art collectors; but some artists do like doing that. In any event, just "being" and seeing what goes on at an art fair is a spectacular learning opportunity for anyone involved in the visual arts.

The Art League has the luxury of having a very skilled "front desk" team that is already well-versed in the arcane art of selling artwork - so they could and should also come to the fair to handle questions and sales, etc.DO NOT send your executive director or curator to handle sales - that would be a disaster!

We're getting dangerously close to having a lot of people crowding the booth, so let's please keep the number of people hanging around the booth at all times to less than three; the artists can "float" in and out.

There is strength in numbers in many other aspects: transporting artwork, hanging it, packing it, splitting costs of hotel rooms, etc.

Before you book a hotel room anywhere in the major US cities (especially NYC) always check www.bedbugregistry.com. Again, I kid thee not. Pick a hotel that is walking distance from the fair or public transportation to the fair.

The elephant in the room here is cost(s), but again there is strength in numbers.

Art fairs often offer discounted prices to non-profits; Honfleur Gallery in Anacostia often participates in The Affordable Art Fair in NYC and takes advantage of this special pricing. WPA participates (and has great success) at (e)merge and Hamiltonian is always somewhere in Miami.

Art fair prices are different depending on the fair. You can see the booth prices for the next Affordable Art Fair New York here. As you can see, you can actually get a booth for as low as $4600.

I'm my head I have this concept of having the selected Art League artists have a "financial stake" in this process by having them contribute some funds towards the art fair fees. Nothing works like putting your money where your mouth is. But then again, as a large organization, perhaps a more artist-friendly model would be for the Art League to cover all the art fair costs from a combination of jury entry fees and their own budget.

Of course, the Art League would also keep their usual commission on sales, so this also has a money-making angle for them.

What are the art fair costs? There are direct costs and associated costs.

Direct costs are:
(a) Cost of the basic booth
(b) Cost of additional booth stuff (extra walls, extra lights, storage)
(c) Some fairs have a "shared" advertising cost (AAFNYC doesn't)

Associated Costs are:
(a) Cost of required insurance (Art League would be able to use their current insurer or buy insurance directly from the art fair)
(b) Cost of transportation of the art. If using own vehicle, then also cost of parking it
(c) Cost of Art League staff at the fair (bus to NYC and shared hotel room and per diem for food)
(d) Cost of the juror to select the artists

Funding sources for all these costs are:
(a) Art League budget
(b) Nominal jurying fee for applying artists
(c) Commission on sales at the fair (this, of course, is putting the cart ahead of the horse)

Commercial galleries take huge chances at art fairs. My very first art fair all around cost was about $8,000 almost a decade ago - all that was charged on the gallery's credit card and we held our breath while at the fair. We sold about $30,000 worth of art, and thus after commissions to the artists we cleared $15,000 and paid off the credit card and then had $6,000 to put towards the next art fair fee.

I can count on one hand the number of times that we sold that much in any gallery art show in the DMV; and I've had a gallery here of one sort or another since 1996.

What's in it for the artists?

Usually a lot more than for the gallery. I will repeat this: more often than not, an artist reaps more good things out of an art fair than the gallery does.

These things include:
(a) Exposure to more art collectors, curators, press, etc. in a few days than in years of exhibiting art around the DMV. You will see more people in 4-5 days than in five years at a gallery in the DMV.
(b) Exposure to other galleries who may be interested in your work. I have multiple examples of this - Just ask DMV area artist Judith Peck what has happened to her career once she started showing at art fairs.
(c) A significantly higher chance of getting critical press.
(d) A significantly higher chance of getting your work noticed by both freelance and museum curators. The chance of getting your work noticed by a DMV museum curator is probably higher than the chance of winning the lottery. Most DMV area museum curators (AU's Jack Rasmussen being the brilliant exception) would rather take a cab to Dulles to fly to Miami to see emerging artists' works at fairs than taking a cab to see a gallery show in Georgetown.
(e) Being part of the art fair "wake effect" --- Read about that here.
(f) A much better chance to getting invited to participate in other shows such as university shows, themed-shows, group shows, etc. Ask Virginia artist Sheila Giolitti about that.

I hope that I've made my point, and I hope that some visual art groups and organizations are reading this.

Greater Reston Arts Center, Blackrock Center for the Arts, Touchstone, Gallery West, Art League, Washington Project for the Arts, Maryland Art Place, Multiple Exposures, Gallery 10, Washington Sculptors Group, VizArts, Artomatic, Waverly Street Gallery, DC Arts Center, DCCAH, Target Gallery, Torpedo Factory, Workhouse Arts Center, Art Gallery of Potomac, Rockville Art League, The Artists' Undertaking, Glen Echo... I'm looking at you.

(e)merge art fair wake effect... Part II

Another nice review! 

This time from Berlin Art Link

Read it here.

The (e)merge wake effect

Kayleigh Bryant in The Examiner discusses the (e)merge art fair and has some very positive things to say about my artwork.

Read the article here.

The art fairs and the unethical artist

I started to sell other artists' works while I was an art student at the University of Washington in beautiful Seattle. As I've noted many times, while I was there, I sold my own works at the Pike Place Market, helped to start a Student Art Gallery, and helped to connect buyers with some of my fellow artists. Then in 1996, my then wife and I opened the Fraser Gallery in Washington, DC and subsequently a second Fraser Gallery in Bethesda, Maryland. I left the Fraser Galleries in 2006 and the same year Alida Anderson Art Projects, LLC was created in Philadelphia, and in 2009 moved to the DC region, where it remains.

In all those years I've worked with hundreds and hundreds of artists, and I can count in one hand the number of artists whom I would call unethical due to their behavior in a business gallery relationship. I thank my lucky stars for that, but I also think that a vast majority of artists, for whatever artistic genetic reason, are good people.

But we are humans, and in any "industry" there are also bad apples, and my own 2-3 bad experiences with artists, plus the dozens of anecdotal stories from other dealers all add up to the fact that just as there are some unethical galleries, there are some unethical artists.

The art fairs' paradigm gives these artsy deviants a powerful new way to use their lack of decent ethics.

As I noted yesterday, for your average, independently owned, commercial fine arts gallery, signing up to go to an art fair not only opens up the gallery to a whole new set of predators in the art fair scene, but also requires a significant financial environment, which, if not returned by sales at the fair, often causes a gallery to close its physical space.

Most good, ethical and decent art galleries are more often than not run by the skin of the dealers' teeths, often financed at times by Mr. Visa and Mr. Mastercard, and nearly always a labor of love on the part of the owners.

You drop $10,000 to $15,000 bucks on an art fair, and come home with little or no sales, and an empty bank account... that often means that it's lights out for the gallery. I've seen and heard this happen multiple times in the decade that I've been doing art fairs.

As I've also noted before, there is a curious after effect to art fairs; I call it the "wake effect."

A ship leaves a wake on the ocean as it moves through the water; that wake can sometimes be hundreds of miles long and discernible for days.

I define an art fair's "wake" as events that happen days, weeks, and even years after an art fair has taken place.  These events can be sales, exhibition offers, curatorial interest, press, etc. The "record" for this is currently held by DMV area artist Judith Peck, who was recently approached by someone who saw her work at a Miami art fair four years ago and recently got in touch with Peck. As a result of that fair four years ago, Peck made a sale and was also included in a forthcoming art exhibition in Puerto Rico.

That's a heck of a long-assed wake!

The wake effect is important and nearly always present after a fair closes. It is part of a gallery's business prayer plan to survive the economic investments in attending an art fair.

In the Google age, the art of buying a piece of artwork has been Googlified and in any art fair one sees a huge number of people taking photographs of the art being exhibited (a tiny minority of these photographers ask permission first... cough, cough...) and then (here comes the "new" part) they take a close up of the wall text card with the name, price, media and title of the piece.

Potential collectors, art students, art teachers, other gallerists, and nearly every fair visitor from the People's Republic of China does this - it happens in every art fair.

Within minutes, a potential buyer can then Google the artist, even the piece, discover related works, other dealers representing the artist, etc. Minutes later, direct contact with the artist often begins, closely followed by emails to other dealers and/or the artist requesting price quotes and availability.

Some of this is very smart, as there are unethical art dealers who inflate artists' prices at art fairs in order to then offer huge discounts to potential buyers. An ethical buyer armed with good information is an informed buyer, and ethical art dealers have nothing to fear when dealing with them.

Approaching an artist directly undercuts the gallery's investment in the art fair and in promoting the artist's work. However, one can make the case that some novice buyers do not understand this relationship and thus their "direct" approach to the artist, rather than working with the gallery where they saw the artist's work, can be somewhat excused and attributed to a simple lack of understanding... cough, cough.

Experienced collectors who know and understand the commercial fragility of most art galleries, and how the artist-gallery relationship generally works, and yet bypass a gallery and go directly to the artist, should know better, but what can I say?

I know that this happens because I am nearly always one of the artists being exhibited at the fairs, not only by AAP, but also by multiple other art galleries in multiple art fairs. And I get emails from people who tell me that they "saw my work at the such and such art fair and love it" and want to know "what else I've got?" or what's "the best deal" that they can get on this or that piece.

I also know this because I've had our represented artists pass the emails back to us; this is what an ethical artist must do.

Our contract sets an arbitrary time limit on how long a commission exists after an art fair for a direct sale made by the artist as a result of someone seeing their work at the fair. It is all on an honor system, and I am happy to report that as far as I know, no one has ever screwed us out of a single shekel in "wake effect" sales.

I also know this because I work with multiple other galleries, some of which represent the same artists whom I work with, and they too understand the "wake" effect and let us know that someone has been requesting price quotes on an artist that we share.

Enter the unethical artist.

By know I am sure that you know where I am going... The unethical part comes when an artist is approached directly by someone, during or after an art fair, and associates the query with "seeing the art at such and such art fair..." and the artist does not pass the contact to the gallery and makes an independent and direct sale and excludes the gallery from its fair commission (pun intended).

Or the artist is suddenly approached directly by someone, during or after an art fair, and that someone is from the city/area where the fair is being/was held. And the artist does not pass the contact to the gallery and makes an independent and direct sale and excludes the gallery from its fair commission (pun intended again).

Real life example: A gallery exhibits artist Jane Doe in an art fair in Santa Fe. It is the first time that this artist has been exhibited not only in Santa Fe, but also the first time that Jane, who lives in Poland, has exhibited in the USA.  Suddenly Jane begins to get direct queries from people who live in New Mexico.

Hai Capito?

The "wake" effect

If you read this blog with any regular emphasis, then you know that in the past, many times I have discussed the worldwide art fairs and the reason why contemporary artists need to be in them and why there are so many positive things that come out of them - other than sales - even after the fair is over.

As a sailor, I compare it to the wake that a ship leaves on the ocean... a wake that most landlubbers don't realize is sometimes noticeable for hundreds of miles after the ship has passed through... if your sensors are good enough.

She first saw my work at the Aqua Art Fair in Miami Beach last December... then again at the Scope Art Fair in New York City, and most recently at the Affordable Art Fair in New York. For three fairs in a row she visited, talked and discussed the work, usually offering hard and intelligent constructive criticism.

The end result? The wake effect from those fairs?

I am proud to announce that I am now represented by Glenn Aber Contemporary in New York. They will next be taking my work to ArtHamptons.

I wonder what the wake effect from that fair will be?

Wake effect continues

Remember me harping about the "wake effect" of art fairs?

Review: The "wake effect" is akin to the wake that a ship leaves behind as it sails through the water. In artfairese, it is what happens (sales, contacts, articles, etc.) after an art fair is over.

Since Aqua ended, we've closed a deal for four 30x40 photographs by the amazing Dulce Pinzon - all to be sent to a major private collection in NYC which although "private" is open to the public.

And ballsy Cuban photog Cirenaica Moreira will be the focus of a profile article in VOGUE magazine.

And yours truly has been offered his first museum solo!

Yay!

The wake effect begins

I've described the art fair "wake effect" (wake in the sense of the wake that a ship leaves behind when it moves through the water) as a significant reason to attend and be present at art fairs: all the good stuff that happens "after" the fair is over and because of the fair.

First wake effect: Vogue magazine editors saw Cirenaica Moreira's work at Aqua and now we've been notified that they will be doing a feature article on her and her work in the near future!

Aqua Day Two

Good day at Aqua Art Fair yesterday and decent crowds all day long... also a steady stream of DMV artists stopping by to say hello.

 

Super talented and hard working gallery intern Audrey Wilson (one of the bennies of being our gallery intern is that you get to bring artwork to the fairs) sold her biggest glass piece - Yay! It went to a New York art collector.

 

Also sold a Dulce Pinzon photo - the very last proof piece of her fabulous iconic image from her Superheros series, my largest video piece (remember "Artist Worshiping at the Altar of Modern Art"?), a Cory Oberndorfer donut painting and several of my regular drawings.

 

It's interesting to me that three of my personal sales have gone to other gallery owners; more on that later.

As I've discussed before, there are other perks of doing an art fair - what I call the "wake effect" -- on opening night I connected a major university's museum director with the owner of the vintage Korda photographs of the psychopath Che Guevara - they will be exhibited at the museum in the near future and also become part of a new history course on the Argentinean adventurer.

Also met a NYC art center director who connected me with an unlikely art collector couple (unlikely in the sense that they are known to collect Asian art), who are refocusing their attention on collecting Cuban art and plan to open a museum space in the Big Apple focused on Cuban art; more on that later.

A well-known art collector who owns my work (and who is on the "Top 100 Art Collectors in the World" list, and who bought another one of my pieces on VIP night) also connected me with a young guy who is building a new boutique hotel in the Miami area. Apparently the art collector is the money behind the scheme, as the hotel development young guy was directed to work with me to ensure that the project had real artwork instead of "hotel art"; we traded business cards and chatted about "hotelism" and "real art for hotels."

Wake effects

When a ship moves across the water, depending on a variety of factors, it leaves a wake that can be discernible, in some manner or form, for a very long time and through a very long distance.

Doing an art fair is the same, and art fair wake effects can sometimes take over a year to settle down.

At the recent (e)merge art fair, my Virginia dealer, Mayer Fine Art (who did really well at the fair), sold my top piece in the room - an embedded video piece - to a very well-known DMV area art collector couple.

The wake effect from that sale just reached me, as I am now in the process of closing a sale with another art collecting couple (not a DMV area collector), who saw that work at the home of the buyers, inquired about it, got a glowing recommendation and now I am about to be acquired by someone on the list of the top 200 art collectors in the world.

In case you are wondering: yes... I am bragging and thanks USS (e)merge!

Diana Nyad, my Goddess of the day!

Diana Nyad, at age 61, prepares for second attempt to swim from Cuba to Key West

If the brutal and bloody and racist Cuban dictatorship would allow it, Nyad would be swimming in the wake of a few thousand Cubans attempting the same feat!

But seriously folks: WOW!

Read the WaPo article here.

Bit of a quandary

One of the positive "wake" effects of exhibiting at good art fairs is that one's artwork is not only exposed to a lot of collectors, but also to a lot of other gallerists and curators.

For example, at the just finished Miami International Art Fair, and as I related in this blog in the last few days, my Che Guevara video drawing obtained a lot of attention and a good share of uninformed threats.

An Argentine gallery approached me yesterday, interested in bringing the piece to Buenos Aires for an exhibition on Guevara. This sounds like a terrific opportunity, doesn't it?

However, it also puts me in the difficult position of having to make a decision. And that decision is driven by the point that I'd like to have at least three video drawings ready for the next art fair later this year in New York.

As they are quite expensive to produce (mostly due to the electronics), and because the Che piece has proven to be so wildly successful, I am leaning to declining the invitation so that I can keep it with me and exhibit it later this year in New York alongside two other new video drawings.

The subject of the next video drawing will also be an icon-like figure, and either her open heart (or perhaps her forehead) will be the window into her soul where the video will be playing.

The third subject will also be an icon-like drawing of yet another iconic figure, although this one may not be a "real" person.

But I need at least three for NYC and I don't want to ship away the most controversial one!

What to do?

Art Basel MB week: Day Five (Last Day)

Pretty much a repeat of Saturday as far as the size of crowds, although for some odd reason, I was told that people were being turned away about half and hour before the fair officially closed at 6PM.

One of the main reasons that artists and galleries must try to participate in the art madness that is ABMB week is what I call the "wake effect."

The wake effect is all the follow on business, contacts and even exhibition opportunities that happen because of ABMB exposure. For the next few days, and even months, events related to ABMB will happen to the artists and galleries which showed there.

Throughout the day the crowds were fairly good, and MFA managed to sell a couple more of my drawings, as well as a painting by Norfolk, Virginia artist Robert Sipes and as the fair came to an end, a deal was reached between MFA and a Miami collector for a Sheila Giolitti painting.

Also a Palm Beach gallery was very attracted to the work of DMV artist Joey Manlapaz and requested that we put Manlapaz in touch with them.

After six the tear down begins, and an entire week of working long hours (mostly standing up) begins to take its toll and galleries begin to bring art down from the walls, re-wrap and package it all for the return trek home and vans and truck jockey for the best loading spots.

MFA will be back in Miami next month, as the gallery is participating in the Miami International Art Fair at the Miami Beach Convention Center from 13-17 January.

Yes, amazingly enough, about a month after 25 or so art fairs consume Miami, another art fair returns to the area, and last year it attracted about 22,000 visitors.

See ya there!

Art Basel MB week: Day Three

Definitely lots more people today walking about the art fairs, if not necessarily buying the art off the walls, although there were certainly a lot more interest, loads more questions, lots more people asking for business cards and info on artists, some museum curators walking about, etc.

About 1% of all that will lead to actual sales later on in the "wake effect" of being at an art fair.

Some of the close calls were of the "WTF" kind. Such as the fact that Judith Peck's gorgeous and intelligent (and signature piece) "Jus in Bello" was twice in a "first right of refusal" status; twice!

And one couple has come back three nights in a row to look at one of Lou Gagnon pastels.

MFA today sold two Sheila Giolitti resin oil paintings, a couple more of my drawings, and one more Andrew Wodzianski android gouache as well as the first Alexey Terenin oil of the fair.

As I noted earlier, towards the end of the night I almost had my clock cleaned by an older British gent who was irate over my Guevara video drawing. A small crowd gathered as he threatened to hit me. Apparently his Cuban-born wife had been mistreated by Che in the early 60s in Cuba and also her brother had been executed by Guevara during his reign of terror as the chief executor of the Cuban Revolution.

Since this has happened several times this week, by now I have a "system", and soon he was all "explained-out" about the ying yang meaning of this complex piece. In the background, the gigantic figure of DC artist Andrew Wodzianski was covering my back while snapping photos with his phone as a curious crowd gathered. That's one of 11 pics he took.

Two more days left, although from my experience, Saturday is truly the last "real" day as Sunday is strollers day and pack out nightmare evening.

Bowland's response to the NPG

Apparently the National Portrait Gallery has officially finally contacted Margaret Bowland on the saga of her stolen painting. Bowland's response to the NPG encapsulates the whole saga:

Mr. Earhart:

After reading the documents you faxed to my husband I have to admit that I understand NPG's legal position.

There are, however a few things I need to say on my behalf.

All the communication to me from the NPG about shipping the painting at the close of the show was sent to an AOL email account that I have not used for over a year. This despite my having communicated several times with various members of the NPG staff using my new, gmail address. It is also hard to understand why if I did not respond to an email someone did not bother to telephone me. My telephone number is on the Loan Agreement, and I have an answering machine.

As you mention in your letter to my husband, I had a telephone call with a member of the NPG staff after the credit line mentioning the Klaudia Marr Gallery had been agreed on. In this telephone call I told the NPG staffer that I had broken my relationship to the Marr Gallery because they had failed to pay me for work of mine they had displayed and sold to collectors, I stated clearly that I was the sole owner of the Portrait of Kenyetta and Brianna, and that the picture should be returned to me. When I saw that the credit line on the painting at the exhibit and in the catalogue ommitted any mention of the Klaudia Marr Gallery I assumed that the telephone call had been sufficient notice to return the painting to me, the acknowledged owner.

You say you first became aware of this situation on September 23, 2010. I was not sent a copy of the Loan Agreement explaining NPG's position until yesterday, October 6. Had I gotten that information sooner, my reaction to the whole mess would have been a little different.

My reaction would also have been different had someone from the NPG called me on the telephone at any time between September 23 and now. I asked, in fact begged, via emails, for someone from the NPG to telephone me and explain what had happened. No one called, and the emails I did get just put me off and referred to a loan agreement, which I only got yesterday.

I understand now that you are protected by legal documents. The fact remains, however, that a collector in Santa Fe now has possession of the painting, Klaudia Marr has received a substantial amount of money for it, and I -- the rightful owner and creator of the painting -- have nothing to show for my efforts.

The painting was an important part of the portrait competition exhibition and has become associated with the NPG. It was awarded a commendation as one of the finalists and was a favorite among viewers. It won the People's Choice Award by
popular vote. My talk in front of the painting at the NPG during the exhibition was recorded and has been circulated on Youtube.

I would have thought that the NPG would have helped me get the painting back. Instead, you have spent all your energy fending me off and protecting
yourself.

Once again I ask the question: Since the NPG was the unwilling participant in an alleged scam to defraud the artist, why are they not assisting the victims (both the NPG and the artist) in dealing with Law Enforcement?

A federally funded museum has been allegedly conned by an art dealer into assisting in the alleged theft of a work of art which had been on exhibit at the museum and all they (the NPG) is doing is apparently circling the wagons to remove themselves from the issue?

I ask the question once again and hope the NPG sends me an answer: Why are they not picking up the phone and calling the FBI's Art Theft Unit?

Update: Kriston Capps has dug some new info on this subject. Read the comments section to read it.

Update 2:Margaret Bowland has sent in a response to Kriston Capp's (11:06 am in the comments section). However, because it exceeds the max number of characters allowed in the comments form, it is being posted here:

Well, Lenny, yes there was a check made out to me for Murakami wedding. Three years ago. The check was for 2,000 dollars against a bill for 21000 dollars that I was due. So far I agree with Mr. Capps.

I told him the rest of this story, but it seemed not to have mattered to him, but here it is.

At the time Marr sent me this paltry check, three years ago, other artists in the gallery were alerting me to the fact that her gallery was falling apart, people were not getting paid. In the gallery world, the artist assumes shipping payments to a gallery and the gallery must pay to have unsold work returned. This is very expensive, as you can well imagine, to ship large works from NY to Santa Fe. MARR had the consignment to sell my work for the duration of a one month long group show. Listening to the people around me I called her and requested that my work be returned to me. She refused.

So at the urging of friends I sent a shipper in at my own expense, 1800 dollars to retrieve my work. At this point, I stupidly sighed a sigh of relief because the Murakami painting was (I thought) safely in the hands of the NPG.

The shippers had a list of the works they were to retrieve for me. On the day they arrived there was a painting missing. I asked to speak to Klaudia on the phone. In a flustered voice, she said, "Oh yes, didn't I tell you, the "Bride Painting" sold to a South African woman. It has already been shipped out of the country."

Of course, I was furious, but I was afraid as well. I just wanted to get away from this woman. My half of the painting, pastel "the Bride" that she had sold was to have been 3500 dollars. I said to her on the phone, "Klaudia, I have no way of trusting you anymore. I am considering the last 2000 dollars I have just received from you to be the end of our relationship. I am going to count it toward the Bride Pastel for which you still owe me 1500. This is the last of our relationship."

And I repeated to her, that the 2000 dollars would go toward the "Bride picture" and "the Murakami was free and clear." I also said that she was free to send me full payment for any of the works and then there would be new grounds for discussion. She said nothing to this, accepted it. Needless to say I never talked to her again until she called me two weeks ago hysterical and teary.

And I have never received another dollar from this woman. Right now if you add the shipping bill she was supposed to pay me, the rest of "The Bride Pastel" and "The Portrait of Kenyetta and Bryanna" that she stole, the bill comes to 24,300 dollars. That is a huge amount of money to me.

Sadly, I felt this was the worst damage she could do me and walked away believing the Murakami painting was mine to sell. If indeed this is or was a legitimate sale why in two years has Ms. Marr made no attempt to send me the balance she owes me of 19 thousand dollars?

I had thought that I would not be bothered by this woman for the rest of my life. I had been told that she had disbanded her gallery and to escape hundreds of creditors she had disappeared and I felt, good riddance.

All of this was explained at length to Ms. LaPorta (or LaRosa?) Ms. De Rosa from the NPG in the telephone conversations I had with her before the show ever opened.

She then went on to list my name as the owner of the painting. And my name only.

So what have I done wrong here? I will admit that oddly and tragically my belief that I was on a friendly basis with the staff at the NPG worked against me terribly.

If I had not been in constant contact with these folks by email and by phone, then perhaps I would have contacted the museum when the show was winding down to make sure my paper work was in order. It just never occurred to me for a moment. They had sent me many things by mail, talked to me by phone and the email. I had no idea that the people in registrar were unaware of what was known by the people at the head of their organization and that when confronted with what looked odd, an email address that had not been used in over two years, that the registrar wouldn't have picked her head up, made a phone call, asked a question.

This whole thing was going on while I was on vacation in Holland. Just two weeks that shall prove to be the costliest two weeks of my life. When I arrived home there were many messages on my telephone but none from the NPG. Certainly I would have called immediately.

Mr. Capps concludes that the NPG did nothing illegal. It does appear that while I thought they were trying to retrieve my painting they were doing just that, making sure there legal affairs were in order so that the mighty organization could protect itself from a penniless painter. It seems they did a very good job.

But I shall ask this of you Mr. Capps? Is this right? What have I done to deserve being left without a painting or the money to pay for it? I trusted a major government agency to recognize the ownership of my work and to return it to me. They had my address every single moment. What was so hard about sending it home? And if they could not reach me for two weeks, where was the fire? The place is vast.

Rather than just send my painting to an address of which I HAD NEVER approved, did not even know, couldn't you have waited until you could have talked to me, or asked someone else in your organization if they had any current information about how to reach me? I would have proceeded that way to return a hat.

All the legal work may be in order, but a thief is alive and well and doing business with dupes in NM , the NPG glides on, the huge ship of state that it is, and the artist that was used by this ship of state to mount a popular show is left drowning in its wake. If that is justice I have no comprehension of the word.

margaret bowland

All shook up

Yes, the 3.6 earthquake did wake me up. Little everything else, I am sure that it is Busch's fault.