Thursday, September 16, 2004

Hesh ads

In what I think is one of the most original ideas that I have been aware of in many years, Linda Hesh, whose work eloquently discusses questions of race, ethnicity and gender issues, takes her artwork to a new public level with the "Art Ads" project.

Her pieces start with a photograph of a friend, or couple, taken at a commercial portrait studio, which gives the work a common, commercial look. She then adds a statement underneath the image, or digitally changes the image itself. Hesh’s work has been shown nationally and is in the collection of the Library of Congress. More work can be seen here.

In "Art Ads", Hesh now takes her work to a new national public level and anyone can be part of it and help deliver its important message. To find out how, visit this website.

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