Art Week DC in 2025

Apparently the DC Commission on the Arts & Humanities is planning to do a soft launch in 2025 for an "Art Week DC."  I say "apparently" tongue in cheek because I have tried to communicate with them via email and snail mail to volunteer in assisting with this as needed and pass on my world-class art fair education obtained via real life of doing art fairs since 2006 in Art Basel Miami Beach, New York, Santa Fe, London, Johannesburg, Austin and most recently London - as well as being an occasional advisor to one of the largest commercial art fair companies in the world.

Ignored so far - but I first proposed this idea waaaay back in 2008 - see that here. I updated it after the Covidian monster changed the world here and I adapted it to the Art Week DC idea when I first heard of it here.

As I said, so far I've heard shit back from the Commission.

This is a GREAT inititative and if done right, it should do wonders for the DC art scene, but if the Commission does not learn the lessons learned from the ArtDC fair and the various (e)merge art fairs, then they'll eventually repeat the issues that killed those initiatives.  If you're involved in setting up/planning the Art Week DC in 2025 and know nothing about those other DC-based art fairs, you're already stepping on your crank.

Here are the minutes from the last commission meeting, and below I've pasted the transcript of the minutes for the Art Week DC section - with a couple of corrections in yellow.

01:03:28.000 --> 01:03:33.000

There's a special committee update on Art Week DC 2025, which I will give.

01:03:33.000 --> 01:03:37.000

There are four pieces of news I'll bring to you. First.

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We've now had two meetings

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But the Chinese cultural ambassador who's very interested in our art week

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DC project, including perhaps

01:03:44.000 --> 01:03:46.000

doing a Chinese pavilion.

01:03:46.000 --> 01:03:49.000

Similar to the pavilions that do it in the Biennale.

01:03:49.000 --> 01:03:52.000

in Venice. So we are working with a number of

01:03:52.000 --> 01:03:55.000

embassies, the Chinese embassy is ahead of the others and

01:03:55.000 --> 01:04:01.000

talking with us about that. On December 4th, there's a dinner in honor of DC-based

museum directors

01:04:01.000 --> 01:04:05.000

and independent curators in Miami during Art Odd Basel Miami.

01:04:05.000 --> 01:04:12.000

And we have great attendance already and some very prominent people coming. All of

this is to get people ready for

01:04:12.000 --> 01:04:14.000

us having our Art Week DC

01:04:14.000 --> 01:04:17.000

a soft launch and the staff continue to remind me

01:04:17.000 --> 01:04:18.000

Okay.

01:04:18.000 --> 01:04:22.000

I have to say it's a soft launch in 2025. It's a very soft

01:04:22.000 --> 01:04:27.000

launch in 2025. The launch is quite soft in 2025.

01:04:27.000 --> 01:04:31.000

And we'll do something much more significant in 2026 and afterwards.

01:04:31.000 --> 01:04:33.000

On December 13th.

01:04:33.000 --> 01:04:36.000

We planned a stakeholder meeting

01:04:36.000 --> 01:04:39.000

where we're bringing together, I think, all of those who participated in this

01:04:39.000 --> 01:04:44.000

probably several hundred people across the six or eight months who've done these

stakeholder meetings.

01:04:44.000 --> 01:04:47.000

She would talk about this Art Week DC concept.

01:04:47.000 --> 01:04:49.000

We're having them at the Gallup building

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Here in DC, of course.

01:04:51.000 --> 01:04:56.000

I'm understanding that the attendance on that is looking quite good as well.

01:04:56.000 --> 01:05:01.000

It's December 13th from noon to 2. So anyone who's listening, if you are one of the

stakeholders.

01:05:01.000 --> 01:05:03.000

And perhaps if you weren't, but you're interested, we could see if we could

01:05:03.000 --> 01:05:06.000

squeeze you into the space as well this is

01:05:06.000 --> 01:05:11.000

Our attempt at bringing all the stakeholders together and in one room to move

towards co-creating.

01:05:11.000 --> 01:05:15.000

But Hardweek Artweek DC will be for 25, which is a soft launch.

01:05:15.000 --> 01:05:17.000

And 26 after that.

01:05:17.000 --> 01:05:23.000

Also at that December 13th meeting, Michael Kaisler with the DeVos Institute

01:05:23.000 --> 01:05:27.000

who has been hired to help us develop the plan for Art Week DC

01:05:27.000 --> 01:05:29.000

will give a progress review.

01:05:29.000 --> 01:05:32.000

His work will be finished sometime in January, but

01:05:32.000 --> 01:05:38.000

In December, he feels he can give us a hint at where we're going and to get

reactions from the group as well.

01:05:38.000 --> 01:05:42.000

So those are the four events around Ard Art Week DC. It is proceeding.

01:05:42.000 --> 01:05:44.000

people are getting more and more excited about it.

01:05:44.000 --> 01:05:47.000

And we're looking forward to what it will bring

01:05:47.000 --> 01:05:50.000

to the city in as far as recognizing

01:05:50.000 --> 01:05:55.000

DC artist, but also the commerce that it hopefully will bring to the city as

01:05:55.000 --> 01:05:58.000

Art Basel, Miami, Paris, et cetera, have done as well.

01:05:58.000 --> 01:06:02.000

So I have no other new business.

01:06:02.000 --> 01:06:04.000

Did we miss anything?

01:06:04.000 --> 01:06:11.000

If not, it'd be no further business. The next meeting of the commission will be held

Monday, December 16th, 2024.

01:06:11.000 --> 01:06:15.000

At 5.30 p.m. The time is now 626.

01:06:15.000 --> 01:06:27.000

And this meeting is adjourned. Thank you.

This is how you get into an art fair

I first published this over a decade ago, in two parts, and it has been completely ignored by all the art and artists' organizations to which it was aimed... here's the gist of it and I've refreshed it a little, updated it, and combined the two parts:

Let us start...

Over the last two decades, I've written many times before about art fairs and Art Basel Miami Beach week in the Greater Miami area - this is the world's "big dance" when it comes to the visual arts; this is the big party and everyone is invited. However, it is a matter of how to get into a reputable art fair that's the issue to many artists and galleries.

Art fairs are very expensive. As I've noted before, many galleries risk everything to come to Miami or New York, or London to do an art fair, and I suspect that many are financially destroyed at the end of the week. And yet, many do well and return year after year.

Between my years with the Fraser Gallery and now with AAAP, we've been returning to Miami for two decades now. Other DMV and regional galleries that keep coming back are my good buds at Connersmith, sometimes also Hamiltonian. They consistently take the financial risk and venture to Miami (and in some cases all over the US and Europe). Some other participants have been Morton Fine Arts, Zenith, and Adah Rose.

Others have tried a year or two, crashed and burned and never return to the party.

Is there a formula to this? What the the magic that makes this work for some and not for others?

I know of at least two galleries in the Mid Atlantic who have "financial backers" who absorb most or some of the financial risk involved in doing an art fair. Since these sort of galleries are very limited (who wouldn't love to have a financial backer?), they are the "outliers" in the formula for clicking the right button in the art fair game.

Some non-profits have the economic stability to play consistently in the art fair game; and to make it easier for them, many art fairs have special, lower pricing for non-profits. So they are also a special case, I think, because in most cases, the financial risk is absorbed by the state of their income-gathering to stay afloat as a non-profit.

It is a mystery to me why not more DMV area non-profits go to the art fairs. Hamiltonian is a notable exception, as has been Honfleur Gallery in Anacostia.

And the WPA did use to participate in the DC-based and fabled (e)merge art fair... and it did really well!

But I would submit that there are several area non-profits that could, and should participate in Miami and New York art fairs as part of their business model; if a local non-profit can afford to pay $70-$80,000 a year to its executive director (and several DMV non-profits are in that range), then it can certainly afford to budget $12-18K to participate in an art fair outside of the DMV. 

I think this as an outsider - completely ignorant to the money shell game that running a non profit must be, and I tip my hat to them.

I'm not saying that all visual arts non-profits should do this - I am sure that the mission of some of them are strictly focused on "local" only, rather than expanding their artistic presentations outside the capital region.

But that still leaves several key ones that (if I was the DMV art dictator) should be in NYC and Miami during art fair times.

This also applies to some of our large membership-based visual arts organizations and cooperative galleries, such as The Art League.

I'm a big fan of The Art League, and when I lived close to Alexandria I was a member for many years, and I have been honored multiple times by being selected as a juror for them.

And thus I am going to use them as an example, but this example applies to the multiple "other" art leagues, groups, clubs, cooperatives, etc. that exist around our region and which are important and significant components of our cultural tapestry. I could just as easily have picked the Rockville Art League, or the League of Reston Artists, or Tephra ICA, Waverly, WPA, Touchstone, Fairfax Art League, CHAW, etc.

The money part is always an issue, but when the money risk can be divided into several (rather than one) entities, then the overall financial risk is reduced, because it is spread, rather than concentrated into one (the independent commercial gallery) bank account.

So let's proceed with this possible example using The Art League.

They have several thousand members and run a very successful and important program in their space inside the Torpedo Factory and assorted classrooms all over the area. So successful in fact, that changing that model (or expanding it...) must seem anathema to their leaders.

So the issue is, how does The Art League (again, you can fill in any of multiple DMV area membership-based art organizations) pick or select the 3-5 artists to take to an art fair?

The "good" art fairs are nearly always tightly juried. There are many art fairs where one just pays and anyone and everyone can go - those usually suck as some DMV galleries and many DMV solo artists will unfortunately discover when they suddenly decide to jump into the art fair arena of without research.

And thus for Miami/NYC fairs I am thinking (in no particular order) about Art Miami, Context, Aqua, Pulse, NADA, Untitled, Volta, Affordable Art Fair(s), Scope, Miami Project, Frieze... some of these are very, very hard to get in, but they're listed nonetheless, because there is a "food chain" of art fairs, and the bottom-feeders usually spell disaster for the participants.

And thus The Art League would need to establish a process to pre-jury its membership to 3-5 artists and apply with those artists to an art fair. I would start with The Affordable Art Fair in New York. They are close by and they are a "proven" fair which has been in operations over 25 years. I have done it many times and consistently recommend it to any gallery that asks me about art fairs in general.

And thus The Art League would need to canvas their membership and find out who is interested in being juried for possible selection for further jurying into an art fair. I would make this process independent from the Art League itself - just like they do for their monthly juried shows, and have interested artists bring their work in to be juried by an independent juror.

That juror has to be a very special juror - in fact 98% of your standard-issue visual art jurors (art professors, art critics, art writers, art center directors, artists, etc.) would guarantee a disaster to this process. In the DMV the jury pool for this process is very limited and its members are only those gallerists who have participated in multiple art fairs. In fact I can't think of anyone better to jury this part than me! Or Leigh Conner or Adah Rose...

This is a critical point, so I'm going to repeat it: The DMV the jury pool for this process is very limited and its members are only those gallerists who have successfully participated in multiple art fairs. In fact I can't think of anyone better to jury this part than me!

Let me repeat another key point: The Art League would need to canvas their membership and find out who's interested in being juried for possible selection for further jurying into an art fair.

Everything that I'm going to discuss below has to be clearly explained in the prospectus for this process, so that each applying artist knows exactly what this would involve.

I suspect that a large number of artists would find this attractive, and perhaps a small jurying fee ($10?) could be applied to subsidize the art fair costs (I would budget anywhere from $12-20K, depending on booth size).

Whatever you do, DO NOT use an art fair director as a juror! They are usually interested in what would make the fair look good (usually from an unsellable trendy perspective) , rather than understand the delicate balance of good art, finances, and peripheral issues that come to play into this process.

The juror would pick 3-5 artists and 2-3 alternates. This is because some art fair processes do have the option to accept an application while at the same time rejecting some of the artists in that application.

So now we have a group of artists, culled from applying Art League members, ready and willing to participate in an art fair.

The actual application process is easy, so I'm not getting into that - be aware that deadlines are usually months before the actual fairs.

If accepted, the next step is transporting the artwork to the art fair, and then returning the unsold artwork back to the owners. For this, the Art League has various options.

One option would be to hire a transport company. There are dozens and dozens of specialized carriers that do this and they pick up and transport the art to your booth at the fair, and at the end pick it up from your booth and transport it back. This is the easiest and the most expensive. From here to NYC and back I would budget $1200-$2000 depending on volume. Packaging also becomes an issue here.

Another option is to rent a truck or van and schlep the work to and from the fair yourself. This is what I usually do for New York and Miami.

A third option is to have each artist (or teamed artists) bring their own work in their own cars, vans, etc.

In this example, I would offer each accepted artist the choice to come to the fair, and help hang and help to sell their own work. This should be an option, not a requirement, as some artists would rather spend a week in Baghdad than a long weekend in an art fair dealing with art collectors; but some artists do like doing that. In any event, just "being" and seeing what goes on at an art fair is a spectacular learning opportunity for anyone involved in the visual arts.

The Art League has the luxury of having a very skilled "front desk" team that is already well-versed in the arcane art of selling artwork - so they could and should also come to the fair to handle questions and sales, etc. DO NOT send your executive director or curator to handle sales - that would be a disaster!

We're getting dangerously close to having a lot of people crowding the booth, so let's please keep the number of people hanging around the booth at all times to less than three; the artists can "float" in and out.

There is strength in numbers in many other aspects: transporting artwork, hanging it, packing it, splitting costs of hotel rooms, etc.

Before you book a hotel room anywhere in the major US cities (especially NYC) always check www.bedbugregistry.com. Again, I kid thee not. Pick a hotel that is walking distance from the fair or public transportation to the fair.

The elephant in the room here is cost(s), but again there is strength in numbers.

Art fairs often offer discounted prices to non-profits; Honfleur Gallery in Anacostia (in the past) has participated in The Affordable Art Fair in NYC and takes advantage of this special pricing. WPA participated (and had great success) at (e)merge and Hamiltonian is often somewhere in Miami.

Art fair prices are different depending on the fair. You can see the booth prices for the next Affordable Art Fair New York here. 

I'm my head I have this concept of having the selected Art League artists have a "financial stake" in this process by having them contribute some funds towards the art fair fees. Nothing works like putting your money where your mouth is. But then again, as a large organization, perhaps a more artist-friendly model would be for the Art League to cover all the art fair costs from a combination of jury entry fees and their own budget.

Of course, the Art League would also keep their usual commission on sales, so this also has a money-making angle for them.

What are the art fair costs? There are direct costs and associated costs.

Direct costs are:
(a) Cost of the basic booth
(b) Cost of additional booth stuff (extra walls, extra lights, storage)
(c) Some fairs have a "shared" advertising cost (AAFNYC doesn't)

Associated Costs are:
(a) Cost of required insurance (Art League would be able to use their current insurer or buy insurance directly from the art fair)
(b) Cost of transportation of the art. If using own vehicle, then also cost of parking it
(c) Cost of Art League staff at the fair (bus to NYC and shared hotel room and per diem for food)
(d) Cost of the juror to select the artists

Funding sources for all these costs are:
(a) Art League budget
(b) Nominal jurying fee for applying artists
(c) Commission on sales at the fair (this, of course, is putting the cart ahead of the horse)

Commercial galleries take huge chances at art fairs. My very first art fair all around cost was about $8,000 almost two decade ago - all that was charged on the gallery's credit card and we held our breath while at the fair. We sold about $30,000 worth of art, and thus after commissions to the artists we cleared $15,000 and paid off the credit card and then had $6,000 to put towards the next art fair fee.

I can count on one hand the number of times that we sold that much in any gallery art show in the DMV; and I've had a gallery here of one sort or another since 1996.

What's in it for the artists?

Usually a lot more than for the gallery. I will repeat this: more often than not, an artist reaps more good things out of an art fair than the gallery does.

These things include:

(a) Exposure to more art collectors, curators, press, etc. in a few days than in years of exhibiting art around the DMV. You will see more people in 4-5 days than in five hundred years at a gallery in the DMV. Statistically (and yes I do have an undergraduate Math degree in Numerical Analysis in addition to my Art degree), the sheer number translates into sales. Since my first art fair in 2006, I have sold over 500 works of my art.

(b) Exposure to other galleries who may be interested in your work. I have multiple examples of this - Just ask DMV area artist Judith Peck what has happened to her career once she started showing at art fairs.... or read the example of my dear friend Sam Gilliam!

(c) A significantly higher chance of getting critical press.

(d) A significantly higher chance of getting your work noticed by both freelance and museum curators and art advisors, etc. Since 2006 I've had over twenty commissions via art advisors and several pieces acquired by multiple museums. The chance of getting your work noticed by a DMV museum curator is probably higher than the chance of winning the lottery. Most DMV area museum curators (AU's Jack Rasmussen being the brilliant exception) would rather take a cab to Dulles to fly to Miami to see emerging artists' works at fairs than taking a cab to see a gallery show in Georgetown.

(e) Being part of the art fair "wake effect" --- Read about that here.

(f) A much better chance to getting invited to participate in other shows such as university shows, themed-shows, group shows, etc. Ask Virginia artist Sheila Giolitti about that.

I hope that I've made my point, and I hope that some visual art groups and organizations are reading this.

WPA, Tephra ICA, Blackrock Center for the Arts, Touchstone, Art League, Washington Project for the Arts, Maryland Art Place, Multiple Exposures, Gallery 10, Washington Sculptors Group, VizArts, Artomatic, Waverly Street Gallery, DC Arts Center, DCCAH, Target Gallery, Torpedo Factory, Montgomery Art Association, Workhouse Arts Center, Art Gallery of Potomac, Rockville Art League, The Artists' Undertaking, Glen Echo... I'm looking at you.

UPDATE: Cristina Salmastrelli, the energetic Regional Managing Director for Ramsay Fairs, pipes in with some terrific comments:

My comments, in no particular order:

I love that artists should not be required to come to an art fair if they do not want to. There are some artists that cannot stomach the fast pace of a fair or the harsh realities that comes with it. This is why artist representatives are so important, in my opinion. Visitors and potential art buyers can be quite harsh and sometimes artist cannot hear negative feedback. I never want an artist to hear negative feedback unless it’s filtered through their representation or a proper lense. In my opinion and in the most idyllic sense, the entire gallery system is there to protect the artist and their creativity from external messages. I have seen artist wilt when representing their own work and that makes me really upset, so I love the fact that the artist onsite requirement theory can be eliminated.

The formula for art fair success is an ever changing one. It more and more reminds me of early motherhood or Instagram’s algorithms every day. Once you feel like you got your system down pat, CURVEBALL STRAIGHT AHEAD! And the only way to properly prepare for this is to come in feeling strong and excited to talk to people at every opportunity. Every edition needs to be your first and there can be no assumptions that you will be as successful as your last. And with that theory, the fair experience never ends on the last day and that constant follow up and dedication to build relations with new clients, old clients and potential ones will pay off down the line.

It never hurts to take time to try and understand the different motivations when it comes to purchasing art. From there, take time to practice how to close deals based on the variety of reasons why someone buys an artwork. In the end, this exchange is about emotions and this purchase is emotive, so understanding people really helps to make your experience a successful one.

Ooooh... there may be an art fair coming to Washington, DC

Not yet... but the DC Commission on the Arts & Humanities is thinking about one -- I've volunteered to assist them... so far been ghosted! This is the notice that I received today:.

As you may know, we've been hosting a series of community stakeholder meetings discussing the potential of bringing an international art fair/festival to Washington DC in 2025. We want to meet with individual artists from the community to discuss this opportunity and how it might impact their livelihood and their art.

Our next Art Week 2025 Community Stakeholder Meeting will be held at the Thurgood Marshall Center (1816 12th St NW) on February 1st from 6 to 8 pm.

There is very limited space for this meeting. Please RSVP to secure a spot. There will be a few spots left for walk-ups but we cannot exceed our event capacity. If you have attended a stakeholder meeting in the past please let someone else get a chance to RSVP.

Join us from 6 to 8 pm on Tuesday, February 1 at the Thurgood Marshall Center.

I first proposed a slightly different version of the following art fair model to all the organizations mentioned in this article about a decade ago, when there was (even then) a sense of art fatigue brewing in the art world. Result: zip, nada, nothing! No one even answered my letters (remember letters?).

In a post Covidian world, I suspect that a lot of people will still be a little leery of large group gatherings, and art fairs based on pre-Covidian standards may be a bit antiquated in the Brave Chickenized New World.

Herewith a revised Campello Art Fair Model.

The important thing to remember, as I mull, chew, and refine a "new" art post-Covidian fair model to replace the existing pre-Covidian art fair model, which in its American incarnations seemed to work well only in Miami and New York, but not so well in the West coast (and as we DMV-based folks have seen with (e)merge and artDC, not at all in the capital region), is the marriage of a legitimate art entity (a museum) with an art-for-sale process as a means to raise funds.

The seeds for this model already exist in the DC region with the Smithsonian Craft Show, now in its third decade.

Considered by many to be the finest craft fair in the world -- and from the many artists that I have spoken to over the years -- one of the best places to sell fine crafts as well, this prestigious and highly competitive juried exhibition and sale of contemporary American craft usually takes place each April for four days. It takes place at the National Building Museum in Washington, DC and it includes one-of-a-kind and limited-edition craft objects in 12 different media: basketry, ceramics, decorative fiber, furniture, glass, jewelry, leather, metal, mixed media, paper, wearable art and wood.

There were 120 exhibitors in their last show, including emerging artists and master craftsmen, over 30 of whom were first-time participants. Twelve of those selected were also first-time applicants to the show. All were chosen by a panel of expert jurors from a highly competitive field of close to 1,400 applicants.

So, we have a model for crafts in DC which has been working for over 30 years.

See where I'm going?

Can we envision the Smithsonian American Art Fair?

Or... The Smithsonian American International Art Fair?

The SAIAF would dramatically expand the business model of the Smithsonian Craft Fair to a National Mall-wide - outdoors - or even a citywide art fair anchored and guided by the Smithsonian Institution, and possibly either:

(a) spread throughout the various accommodating outdoor spaces at the various SI locales around the National Mall or even…

(b) in temporary art spaces, booth, or containers on the open spaces of the National Mall itself!

The latter is not as big of a deal as it sounds.

The National Mall already hosts a spectacular variety of outdoor events on the Mall spaces where complex display spaces are temporarily built, secured and just as quickly dismantled, grass re-seeded, and by Monday the Mall is back to normal.

Boom!

For art, all we need is protection from the weather and security. Perhaps even a combination of "free" (to the public) set of exhibitors (maybe out on the Mall) coupled with a paid admission set of exhibitors inside SI spaces -- or just make them all free to the public?

Details... details...

This new fair model would be open to both commercial art galleries and art dealers, as well as to art schools, and (and here's the key "and") to individual artists and cooperative artist-owned galleries.

Size matters… just ask Salvador Dali, who once said: “If you can’t paint well, then paint big!”

Would 1200 galleries, dealers, schools and artists in a mega, new-model art fair raise some interests from art collectors to come to DC for a long weekend in May?

It would if it attracted 100,000 visitors to the fair instead of 10,000 (like the looooong gone art fair artDC once attracted).

Are you aware that in May the Bethesda Fine Arts Festival in nearby Bethesda attracts 30-40,000 people to the streets of Bethesda for this artist-only street fine arts fair? or that also in May the Northern Virginia Fine Arts Festival attracts the same number of people to the streets of the Reston Town Center to buy art from individual artists?

Both Bethesda and Reston have two of the highest median household incomes in the US. And I am told that the Greater Washington, DC region has the second highest concentration of multi-millionaires in the world.

The money is here - the key is to get the disposable income crowd in touch with the art.

Both Bethesda and Reston manage to accomplish this one weekend each year. Do not, under any circumstances assume that these are "street fairs" where teddy bears, country crafts, and dried flowers are sold. These are both highly competitive fine arts outdoor fairs where artists from all over the nation come to and compete for spots because artwork sells well.

I have seen $80,000 worth of sculptures sell to one collector in Bethesda and a painter with a price point of $17,000 sell out in Reston.

Do not let the snobby attitude of the high art world affect your preconception of what these two street art fairs are like; go visit one this coming (and hopefully post Covidian) and open your eyes. In 2021 the fairs slipped from May to later months… but I am sure that they’ll be back to May in 2022.

And because of them, and because of the success of Art Basel Miami Beach, we know that given a certain critical mass, people will come out to an art fair. The primary key for art dealers to have interest in an art fair is sales (and also exposure to new collectors, museum curators, etc.), but mainly sales.

If you are a British gallery, by the time you get yourself and your artwork to Miami Beach, you're in the hole a whole bunch of Euros and British pounds; if you don't sell anything (like it happened to a British gallery in artDC and an Israeli gallery at another fair), chances are that you won't return to that fair.

But increase the public attendance numbers exponentially, and Economics 101 tells you that sales will also increase exponentially. And unlike the hotel-deprived artDC location at the Convention Center, I am told by DC's tourist gurus that the National Mall is already a magnet location where visitors, regardless of where they are staying around the Greater DC region, flock to during their visits to the capital.

Since two major Greater DC area street art fairs already exist in May in the Greater DC area, we can even consider aligning the weekends so that both Reston, Bethesda, and the Smithsonian American International Art Fair all take place on the same weekend!

Offer free bus service between Reston and Bethesda and the National Mall for collectors to hop around during the fair weekend, and a public buzz alignment will begin to happen. The Smithsonian American International Art Fair starts on a Thursday through Sunday and both Reston and Bethesda continue to run on Saturday and Sunday. And the Smithsonian American International Art Fair is focused as a major fundraiser for the cash-hungry SI.

A formula of booth prices + perhaps a 5% commission on all sales (both tax deductible for American galleries) would take care of temporary Mall booth construction, re-seeding of grass, and booth construction inside SI venues and still yield a nice chunk of cash for the SI.

If there's commercial success and high public attendance, soon we'd see some satellite hotel fairs popping up all over DC and its easy-to-get-to suburbs; the Phillips will jump on the bandwagon right away.

ABMB had 26 fairs all over Greater Miami last December. Another DC-unique element to the above model, and an important element that only a Washington art fair weekend can add: include the Embassies!

In addition to all the above events taking place, the fair could also align with shows at 15-20 embassy galleries around DC. The embassies would showcase one (or a group) of their national artists, and then the fair would really have an international flavor, and the beginning seeds of an American Venice in the DMV.

DC is a small city; it's fairly easy to set up transportation between the embassies and the Mall. In fact, some embassies could probably set that up themselves.

I think that this "new" super model could (and eventually when someone delivers and implements it -- it will) challenge Miami Beach -- and yes, I am aware that DC in May is not Miami in December -- but I also think that the District's own museums and public attractions trump Miami's anytime, so the DMV has something different to offer the potential collector who may be considering attending a new art fair in a city (like DC) that also offers him/her some other cultural and visual attractions besides good weather, and nice beaches… and Calle Ocho.

DC art commissioners... Smithsonianos... DC city fathers and mothers.... call me!