Success as an Artist Seminar

Almost as soon as we opened our first gallery in Georgetown in 1996, artists began pouring in seeking representation. This continues to this day, and between visits, emails, packages in the mail, etc. we generally receive around 600 inquiries a year.

Because we obviously cannot represent or sell the work of such a huge number of artists, a lot of good, talented artists are turned away, after we have recommended follow on steps on what to do. However, in our first few months, Catriona soon discovered that she was spending most of her of time with emerging artists discussing many of the same things over and over, which generally consisted of giving out career advice about such things as gallery representation, contracts, grants, competitions, resumes, etc.

This was not only time consuming with scheduled appointments, but many unscheduled visits caused her to spend several hours a day just meeting with artists and essentially passing out the same information, over and over.

Then her mother came out with a brilliant idea: Why not come up with a structured, formal seminar for emerging artists to pass out this information as well as other important information. Not theory, not review of artwork, but practical advice, usable handouts and a forum to answer questions all at once.

We held our first seminar in 1999 – it was supposed to run for four hours but it ran for seven. So eventually we changed it to a full day, seven hour seminar, and have now presented it to nearly 1,000 artists and art administrators from nearly every Mid Atlantic states – with attendees coming from as far south as South Carolina.

It has been spectacularly successful in offering practical business advice to the emerging artist on many areas not covered by any art school curriculum that we know of. The information, advice and details taught at the seminar are not based on theory, but on actual practical experience and hands-on effects. That’s why it has been so successful!

In its seven hour format, the seminar covers a wide range of structured issues including:

1. Materials
Buying materials – strategies for lowering your costs, where and how to get it, etc.

2. Presentation – How to properly present your artwork including Conservation issues, Archival Matting and Framing, Longevity of materials, a discussion on Limited editions, signing and numbering, Prints vs. Reproduction, discussion on Iris Prints (Pros and Cons).

3. Creating a resume - Strategy for building your art resume, including how to write one, what should be in it, presentation, etc.

4. Juried Shows – An Insider's view and strategy to get in the competitions.

5. How to take slides and photographs of your artwork

6. Selling your art – A variety of avenues to actually selling your artwork, including fine arts festivals, corporate acquisitions, galleries, public arts, etc.

7. Creating a Body of Works

8. How to write a news release

9. Publicity – How to get in newspapers, magazines, etc. Plus handouts on email and addresses of newspaper critics, writers, etc.

10. Galleries – Discussion on area galleries including Vanity Galleries, Co-Operatives, Commercial Galleries, Non-profit Art spaces, etc.

11. How to approach a gallery – Realities of the business, Contracts, Gallery/Artist Relationship, Agents.

12. Outdoor Art Festivals – Discussion and advice on how to sell outwork at fine arts festivals, which to do, which to avoid, etc.

13. Resources - Display systems and tents, best juried shows and ones to avoid.

14. Accepting Credit cards – How to set up your art business.

15. Grants – Discussion on how to get grants in DC, Regional and National, including handouts on who and where and when.

16. Alternative Marketing - Cable TV, Local media

17. Internet – How to build your website at no cost, how to establish a wide and diverse Internet presence.

The seminar has been a spectacular success, and the feedback from artists can be read online at here and we continue to receive tremendous positive feedback on the practical success that this seminar has meant for those who have taken it.

The seminar lasts for seven hours and is now offered twice a year. It costs $75 and the next one is scheduled for February 29, from noon to 7 PM at our Bethesda gallery. It is restricted to 50 participants and interested artists can read more details or print a registration form online at www.thefrasergallery.com/seminars.html or just call Catriona at 301/718-9651. The seminar is held at the Fraser Gallery of Bethesda, located at 7700 Wisconsin Avenue, Suite E, in Bethesda. The gallery is one block from the Bethesda Metro stop on the Red Line. Ample free parking is also available

If anyone is attending the International Art Expo in New York, email me and I'll hook you up with some free passes.

For Printmakers:
Deadline: Apr 09, 2004
NATIONAL JURIED PRINT EXHIBITION at Lancaster Museum of Art. $2000 in awards. For a prospectus send an SASE to:
Lancaster Museum of Art
135 N Lime St
Lancaster PA 17602
Or call 717-394-3497 or email lmart@mindspring.com.

This year, The Art League is commemorating a 50-year legacy of supporting the arts and nurturing artists in the Washington, D.C. metropolitan area. The Art League, with its prestigious gallery and school, is the fruit of the work of thousands of artists and art patrons from the Washington, D.C., Maryland, and Virginia area.

They currently have the Patron's Show on exhibit, one of their major fundraisers, where 600 area artists donate a work of art and historically all 600 are snapped by collectors through a raffle process. Through February 15. Following that, they will have (from February 19-23) their biennial Ikebana show, where designers of the Sogetsu school of Ikebana will create graceful Japanese flower designs in pottery handcrafted by Torpedo Factory artists. This show also features an Ikebana Arranging Demonstration and a Japanese Tea Ceremony.

Today is the first Friday of the month, so the Dupont Circle galleries will host their openings and late hours. See you there from 6-8 PM.

Local photographer in next Christie's Photography Auction:

Several vintage photographs by legendary photographer Lida Moser,
represented by us, will be offered at the next Christie's New York auction on Feb. 17, 2004.

In 2002, Moser's photos sold as high as $4,000 at Christie's.

Lida Moser, who currently lives in Rockville, Maryland and is in her late 80s, has a distinguised career that started as a student in 1947 in Berenice Abbott's studio. She then worked for Vogue, Harper's Bazaar, Look and many other magazines. She has also authored and been part of many books and publications on and about photography in the New York Times, New York Sunday Times, Amphoto Guide to Special Effects, Fun in Photography, Career Photography, Women See Men, Women of Vision, This Was the Photo League, and others. She also wrote a series of "Camera View" articles on photography for The New York Times between 1974-81.

In 1950 Vogue (and subsequently Look) assigned Lida Moser to carry out an illustrated report on Canada, from one ocean to another. When she arrived at the Windsor station in Montreal, in June of that same year, she met by chance, Paul Gouin, then a Cultural Advisor to the Duplessis government. This chance meeting leads the young woman to change her all-Canada assignment for one centered around Quebec.

Armed with her camera and guided by the research done by the Abbot Felix-Antoine Savard, the folklorist Luc Lacourcière and accompanied by Paul Gouin, Lida Moser then discovers and photographs a traditional Quebec, which was still little touched by modern civilization and the coming urbanization of the region.

A portrait of Lida Moser, by Alice Neel, currently hangs in the permanent collection of the Metropolitan Museum of Art in New York City. Several portraits of Alice Neel by Lida Moser are in the permanent collection of the National Portrait Gallery in Washington, DC.

Her work has been exhibited in many museums worldwide and is in the permanent collection of the National Portrait Gallery, London, the National Archives, Ottawa, the National Galleries of Scotland, National Portait Gallery, Washington, DC, the Library of Congress, Les Archives Nationales du Quebec, and many others. Moser was a member of the Photo League and the New York School.

The Photo League was the seminal birth of American documentary photography. It was a group that was at times school, an association, and even a social photography club. Founded in 1936 and disbanded in 1951, the Photo League promoted photojournalism with an aesthetic consciousness and a social conscience that reaches photojournalism and street photography to this day.

Works by Moser can be seen online here. Buy Lida Moser now.

Jessica Dawson reviews Rembrandt etchings on display at St. John's College in Annapolis in her "Galleries" column in the Post today.

And in a rare two-visual-arts-day at the Post, Linton Weeks has a very large review of Winston Churchill photographs at the Library of Congress. Weeks (as far as I know) is not an "art critic" but he does a readable job in mostly describing the exhibition and give us a bit of historical background, which is what most hi-fallutin' art critics would have done anyway.

Woudn't it be nice to see (more often) a couple of different journalists write about the visual arts on the Post's "Galleries" day? All the time...

Of course, today "the galleries" were ignored, as Jessica went out-of-town and Weeks reviewed a museum show.

Maybe next week...

Right...