The secret

It's clear from the tons of emails that I've received since the last posting that:

(a) Many of you have no patience
(b) Some of you already know the secret

And some of you, in writing "is the secret the fact that blah, blah, blah..." have also revealed some interesting stuff!

Anyway.

As all of us know, museum curators and good galleries are flooded (and I mean literally overwhelmed) by submissions from artists. I know that by the time that you add up email submissions, snail mail submissions through slides, CD ROMs and photos, and visits, we get probably anywhere between 1,000 to 1,500 artists a year approaching the gallery seeking some sort of exhibition opportunity.

So as you may imagine, museum curators probably get their fair share of submissions from artists seeking to catch that curator's eye.

And it is not that much of a stretch to imagine that because of time and interest, most curators quickly glance at the submission (if even that) and immediately put it in the return file (in the event that the artist enclosed a SASE) or the round file if no SASE was included.

It's hard to blame them - if they looked with depth and interest at every submission sent in, they'd never get anything done!

And I suspect that by the nature of the curatorial world today, rare is the museum curator interested in "discovering" an unknown or emerging artist. Although I suspect that if the curator is working on some thematic group shows, there's a chance that some work may catch the curator's eye.

A good example of that was the fact that the two curators from this year's much maligned Whitney Biennial were technically open to receiving unsolicited proposals from artists. And I am curious to learn (and I have asked the Whitney):

(a) How many unsolicited proposals did they receive?
(b) Did they actually go through all the unsolicited proposals received?
(c) How many of the finalists (if any) were selected from this set of unsolicited proposals?

But back to "our" secret.

To review the issue: Museum curators get a lot of stuff from artists in the mail (snail and email) and they probably seldom look at it in depth, if ever.

And yet our own Hishhorn Museum and Sculpture Garden, has an incredibly artist friendly policy (either voluntarily self-imposed or because they are a federally funded museum) that requires that submissions from artists are all reviewed at joint curatorial meetings that are regularly scheduled throughout the year!

So when you send the Hishhorn Museum and Sculpture Garden your slide packet, or CD ROM, and resume, at some point it (one or two images I suppose) is presented and reviewed by the museum's curators!

And as we all know, just in having the work seen by a curator, a huge task has been accomplished!

Even being seen and rejected is better than not being seen at all! Especially by a group of curators.

Witness what happened to John Lehr.

John Lehr is a Baltimore-based photographer (represented locally by the new Heineman Myers Contemporary Art gallery soon opening in Bethesda).

A couple of Trawick Prizes ago, John applied to the prize and his work was reviewed by the three curators and rejected.

But he caught the eye of Jonathan Binstock, one of the curators for that year's Trawick Prize, who is also the Curator of Contemporary Art at the Corcoran Gallery and subsequently one of the two curators for the 48th Corcoran Biennial.

And guess what?

Binstock not only picked the work of Lehr for the Biennial, but if my memory serves me right, there were at least three regional artists in the Biennial whose work had also been exposed to the Trawick Prize curators earlier on; none of them won the prize that year, but nonetheless made it to the Biennial!

Even in rejection there's sometimes accomplishment.

It is better to submit and be rejected than not to submit at all.

Enough with the trite sayings; at the very least all of you should enter the Trawick Prize.

And handle the Hishhorn secret carefully, you don't want to waste this golden opportunity if your work is not ready.

Last night's panel

I must admit that I was a little surprised to find around 100 people show up for last night's panel at the Arlington Arts Center, including a few well-known DC area artists... but it was a good topic, and the panel was loaded with good talent.

After a brief introduction by Washington's own glass lordmeister (Tim Tate) and by the fair Claire Huschle, who runs the Center, we all got into the issue at hand very quickly, and soon it was clear that we had an audience that had come ready with a lot of good questions.

And I'm going to reveal the gem that came out of the panel...

A few years ago I was interviewing a curator from the Hirshhorn Museum for some art magazine; that particular curator revealed to me a fact that dropped my jaw with excitement, and she must have noticed, because it was clear that she had just revealed a HUGE secret that few know about.

She must have seen the excitement in my eyes, and also my tonsils, and she gasped, and begged me not to mention the secret that she had just revealed.

And I pondered and struggled -- we were in a Cuban restaurant that (thank God) no longer exists, as it was run by pseudo-Cubans and the food was not only bland and so so, but also culturally incorrect (they actually served the Moros y Cristianos already mixed!) -- and I poked my sweet fried plantains around, and she continued to plead, and I finally said "Fine!!!! I won't mention this in the article!"

"And you can't write about it anywhere else," she demanded.

"OK, OK," I agreed, already thinking that she had not specified "talking about it" (and over the years I've told this fact to the thousands of people who have taken the Success as an Artist Seminar).

And last night, one of the panel members revealed the secret.

I was astonished!

"Did you all heard that?" I almost shouted to the audience. "Write that down! That alone is worth the forty bucks that youse paid to come here!"

A murmur swept through the room as pens and pencils emerged. "What was that?" shouted several voices from the back, "we couldn't hear!"

And she repeated the secret! In a loud voice too! She did look at me a little funny and added that "maybe she shouldn't be revealing that..."

Too late!

Crap! I smell my chicken dinner (boneless chicken breasts, mojito sauce, plantains, olives, yucca, nyame root, sweet potatoes, olives and olive brine, adobo seasoning, onions, carrots, tons of garlic cloves, peas, mushrooms, and salt) in the oven burning!

Gotta run... but I promise to tell you the secret (since now it has been discussed publicly) in the next posting.

Hannah House Auction

Chris Goodwin is auctioning off a painting to benefit Hannah House.

Hannah House of DC is dedicated to serving homeless women and families.

Bid for the painting here. 30% of the final price will go to Hannah House of DC.

More on panel later

Last night's panel went great, with around 100 people packing the Arlington Arts Center.

More later.

Russian art in Reston

Evan Frank tells us about Russian artists at Galerie Europa in the Reston Town Center.

Read the article here.

13,000 a day

My opinions on the power of the new DCist art writers has been getting a lot of attention (and a lot of emails).

And I am told that DCist gets about 13,000 unique visitors a day and the numbers grow weekly.

Case closed.

Tonight: "How to Get Noticed" Panel at the Arlington Arts Center

I'll be leaving soon forthe Arlington Arts Center to take part in the workshop titled "How to Get Your Work Noticed by the press, galleries, and museums." The workshop runs from 7-9:30 pm on Wednesday, March 15, and will be held at the Tiffany Gallery in the Center and is hosted both by the Arlington Arts Center and the Washington Glass School.

The panelists are:
Michael O'Sullivan - Washington Post Art Critic
Lee Lawrence - Contributing Editor for American Style Magazine
Claire Huschle - Executive Director- Arlington Arts Center
Phylis Rosenzweig - Former Curator, Hirshhorn Museum
and Me!

The panel will take questions from the audience, as well as answer the following questions from the moderator (which I think are quite good):

1) In what context(s) do you come across a new artist’s work? (Press release? Gallery visit? Art or craft fair? Referral?) Do you have one way that you prefer?

2) What is the most effective "marketing" tool that an artist can have today, besides high-quality slides and/or images? Website? Blog? Resume? Etc.

3) Is there more than one person at your publication/business/project that covers similar material? How important is it to get the right information to the right person from the start?

4) How aggressive is too aggressive for an artist to be in trying to get a review/ exhibition?

5) The biggest faux pas an artist can make in approaching a reviewer/gallerist/curator is ___?

6) The most important thing an artist should, but probably doesn’t, know about the press, galleries, or museum exhibitions is ___?

7) Do you recognize any trends in your field that artists should pay attention to?

Cost: $40 in advance - $45 at the door. To register, call the Arlington Arts Center at 703-248-6800. They will take credit cards over the phone.

Location:
Arlington Arts Center
Tiffany Theater
3550 Wilson Boulevard
Right across from the Virginia Square subway
Arlington, Virginia

See ya there!