38 Ways to Improve your Art Sales

From Art Marketing 101:

• Set aside a specific day and time each week for marketing.

• Create a quiet office space for your business.

• Start collecting names for your mailing list.

• Call five to 10 art world professionals each week.

• Spend one day visiting local galleries.

• Subscribe to an art publication for one year and read it.

• Enter a competition.

• Sponsor a community event.

• Host a studio party.

• Donate time to some charity. Let people know you are an artist.

• Barter your art for services.

• Support your statewide arts organization by buying an art license plate with your art-business name on it.

• Try to get an interview on your local radio station.

• What interior designer could you take to lunch?

• To what local business could you lease your artwork?

• In what cafe could you hang your paintings?

• Give out coupons with a Valentine’s Day e-mail blast.

• What special offer could you make on a postcard to your clients?

• What storyline can you create for the local art writer?

• What previous client would be able to give you a useful referral?

• What sign could you put on your car to advertise your work?

• What bumper sticker could you create to give to your clients?

• Create an e-mail newsletter to send to clients.

• How much would it cost to put up a billboard at the entrance to town?

• Create an unusual, catchy name for your new group of paintings.

• Apply to the next local art fair.

• Start saying, “I am an artist.”

• Provide a specialized service that no other artist provides.

• Get a phone number that spells out something (or figure out what your current one spells).
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• Be friendly with a competitor.

• Place your artwork in model home displays.

• Work with a local chapter of American Society of Interior Designers—give a talk at one of their meetings.

• Contact your local International Furnishings and Design Association chapter affiliation.

• Place a display of your work at the local library, associated with a talk you will give.

• Find a Realtor’s office that will let you exhibit. Offer agents a commission on sales.

• Create a gift certificate form.

• Check out your local doctor, veterinarian, optometrist, emergency room, hospital, medical facilities office. These venues often do have a budget for “decoration.” If they are not in the position to buy, offer a lease option.

• Smile at everyone today.

Torpedo Factory Art Center Visiting Artist Program

Deadline: February 28, 2010.

The Torpedo Factory Art Center invites emerging and experienced artists to apply for one, two, or three residencies between June 1 and August 31, 2010.

The Torpedo Factory Art Center in Alexandria Virginia is home to more than 140 visual artists working in 82 studios. Artists create in a wide variety of media including painting, fiber, jewelry, ceramics, printmaking, cast and stained glass, and sculpture. The Torpedo Factory is open to the public every day; visitors are invited and welcomed into studios to watch artists at work, ask questions, and purchase original art – allowing the public an opportunity to share in the excitement and fascination of the creative process. The projects undertaken by Visiting Artists for this self-directed, creative residency must be compatible with available working studio spaces and facilities. Visiting Artists will be provided with studio space and will be able to display and sell original work.

Finalists will be selected by juror Jack Rasmussen, Director and Curator of the American University Museum. There is no application fee. Download the Prospectus and Application Form from www.torpedofactory.org/vap. Send questions to: vap@torpedofactory.org. No telephone calls please.

Airborne

I'm flying back home early tonite and they're expecting another major snow storm in the Mid Atlantic, so I hope that we can land - otherwise I may be stuck somewhere between Detroit and DC.

Opportunity for Artists

Deadline: March 1, 2010.

Hood College is seeking applications for solo/two-person/group exhibitions during the 2011-2012 seasons. It is preferred that the artist(s) be present at the gallery for installation/de-installation, and required for the reception. At this time, the gallery is not equipped for new media/technology/performance based work. Most other media welcome. Hood College will accept proposals for exhibitions from curators. Please provide images with a detailed proposal, as well as a bio/resume from the curator(s) and each of the artists. Please send bio, resume, 20 images of recent work on CD (jpg, 300dpi, 6x9inches) and image list to:

Milana Braslavsky
Gallery Director
Hood College: Tatem Arts Center
401 Rosemont Avenue
Frederick, MD 21701.

No entry fee. Please send a SASE for return of materials (optional). Please send any questions to braslavsky@hood.edu.

Fairouz Cafe And Gallery

Today I had lunch at one of the best Mediterranean/Greek/Middle Eastern restaurants that I can recall - ever.

I'm talking about Fairouz Cafe And Gallery in San Diego (Gallery because the owner is quite an accomplished artist - Ibrahim Al Nashashibi - and loads of his work decorates the restaurant).

The lunch buffet was amazing! It has both a vegan side and also a "regular" fare of Middle Eastern/Mediterranean delicacies - but many of them (I talked to the owner) come from Nashashibi's mother's recipes - which have been in the family for centuries.

And I mean centuries - for example Nashashibi was born in a house on Jerusalem's Via Dolorosa which the Nashashibi family has owned for centuries!

"You must try the Lemon and Chicken soup!" he begged me as I was about to leave. "It has been voted San Diego's best soup for the last two years in a row!" he told me.

I tried it and it was delicious. As was the saffron chicken, which also tasted as it had been infused with lemon. The combo of saffron and lemon was a fantasy to the taste buds.

Even simple dishes, like the garlic cabbage were amazing.

And all of that and much, much more in a buffet for $8.99 - simply a spectacular deal for the money for home cooked food from the east part of the Med.

Fairouz Cafe And Gallery
3166 Midway Drive #102
San Diego, California 92110
Phone: 619.225.030

WGS Studio Coordinator Position Open

The Washington Glass School has an immediate opening for a Studio Coordinator in its Mt. Rainier location. Founded 8 years ago, this is one of the busiest studios on the East coast. They are not only an educational venue, but they are also the home of many successful independent artists. The School also works with large scale public art projects.

The successful candidate will have many of the following traits:

~ Extremely organized and punctual
~ Ability to move from one project to the next very quickly
~ Be a self starter and able to work independently
~ Skills in sculpting clay would be helpful…..as well as skills in computer work, administrative paperwork, warm glass, shipping and delivery
~ Comfortable with people and able to possible teach classes

Duties will include:

~ Daily studio clean-ups
~ Working with plaster, lost wax, warm glass
~ Installing sculptural work
~ Assisting or taking over some classes.
~ 100 things that might come up….and do. This can be hard, dirty work

What they offer:

~ To learn numerous methods of relating to glass and sculpture (all classes are free to you)
~ Free studio space to work on your warm glass
~ $10 an hour to start
~ The ability to see how a very successful sculpture studio operates.
~ Many gallery and show opportunities.
~ The ability to become part of a much larger community
~ Mentoring for your career as an artist

This is a great opportunity for someone who would like to further their sculpture or glass career, and to join one of the most successful teams in the region. Please email Tim Tate at TimTateGlass@aol.com.

Washington Glass School
3700 Otis St.
Mt. Rainier, Md. 20712
202-744-8222
WashGlass.com

Tape Sculptures

There's a contest going on to see who can create the best sculptures in Scotch Tape's first annual tape sculpture contest.

Current entries can be viewed, and voted, online here.

Persons interested in submitting their sculptures can still do so through the end of this month. A press release with details - and instructional
videos for how to make tape art - is online here.

Winners will be selected among the finalists by (who else but) DC-based tape sculptor Mark Jenkins.