For your Friday art...

Tomorrow is March Madness at the Torpedo Factory in Old Town Alexandria.

* Artwork - 200 pieces of artwork on 10" square panels – each only $100
* Prizes - many of the panels will be loaded with prizes donated from local businesses (I will be one of the jurors for the prizes)
* Music - awesome beats by DJ Stylo
* Food & Drinks – wings, pizza, beer & more, provided by local businesses
* Beer - sposored by Old Dominion Brewing Company
* Games – join in the fun with a little fun competition!

March Madness is an exhibition of approximately 200 10x10-inch works of art. Torpedo Factory and DCarea artists, as well as local high school students and college students will create the artwork. It will be on display in the Target Gallery from March 17 – March 27. All work will be for sale for $100 with 10% of all sales being donated to the March of Dimes. In addition, several of the artworks will be “loaded” with prizes donated by local businesses. The goal of this fundraiser is to raise money and awareness for the March of Dimes, a charity that helps children in need, and to raise money for the Target Gallery’s 2011 outreach programming.

They have two main events to accompany this fundraiser:

#1. Kids Art Activity: The first is a March of Dimes sponsored art activity for kids whose families benefited from the March of Dimes. This activity was held at the Torpedo Factory Art Center’s main hall on March 19th from 11am to 1pm. This was used as a tool to help raise awareness for their annual “March for Babies” walk held in May 2011.

#2. Art Party: The second event will be a March Madness Art Party, which will be held tomorrow, March 25th from 7-11pm, and will be a ticketed event. This party will be held at the Torpedo Factory Art Center’s main hall right outside of the Target Gallery. The theme of the evening will have a NCAA March Madness Tournament pub like atmosphere, to include games, pub faire, live band, prizes and more. Click Here to learn about the Torpedo Factory’s Target Gallery Community Outreach.

Dates: March 25, 7-11pm
Where: Main hall of Torpedo Factory Art Center, right outside of the Target Gallery
Cost: $15 in advance; $20 at the door

Details here.

Coming to Gallery 555

Early look

American University Museum at the Katzen Arts Center will have the AU Art Department's Student Exhibitions opening soon, with first year MFA students: April 2 through May 15
and MFA theses: April 23 through May 15.

Victor Gomez opening at Cafritz

I keep hearing good things about an exhibit of gorgeous monoprints by Miami based Cuban artist Victor Gomez which are on view right now in the atrium gallery at the Cafritz Art Center.

The artist is coming in for the opening reception, which is being held on March 24th (Thursday) in coordination with another exhibit of Latin American art "El Corazon del Pueblo" which is up in the main gallery.

Opening Reception: Thursday, March 24, 5:00—7:30 PM.

The cost of art fairs

I was just talking on the phone to gallerist friend who's been doing the Scope Art Fair for the last few years, and as a result of sales at the art fairs, barely being able to keep her gallery open, as sales in her hometown are all but non-existent.

Last December she had a small booth in Miami. This basic booth (200 Sq. ft.) has a basic cost of $10, 600. That's the start.

In her case she didn't add any extra walls (additional cost), but just added some extra lights (additional cost). By the time she finished paying the additional mandatory advertising fee ($1,000 for a small booth - it grows proportionally as the booth gets larger), and the mandatory insurance, she was looking at $12,000 for a basic small booth.

Now add airfare for her and an assistant (it is physically nearly impossible to do an art fair with just one person manning the booth - believe me... I've done once and know the impossibility of this task). Then add hotels (share the room) and transportation (share the rental car) and food for her and her assistant. Now tack on the shipping price for the artwork from the Mid Atlantic to Miami, Florida (and back for unsold work). The cost is now around $15,000 for this basic booth, plus the assistant's salary (undisclosed).

She had decided to take just one artist to Scope (the fair has a pretty tough minimalist hanging policy), and had applied with just the one name. She was glad that Scope accepted this "new" artist, because this was an artist with strong representational imagery and thus good possibilities for sales.

When they hung the works - you can't overhang at Scope, so about seven paintings were displayed - she realized that she had made one major error. More on that later...

In the first two days of Scope, all of the paintings sold, and the "extra" two which had been shipped also sold later on. The artist was jubilant.

What was the gallerist's mistake?

With a $15,000 (plus the assistant's salary) expense, she needed to sell at least $30,000 worth of artwork in order just to break even (plus more to cover the assistant's salary).

With her artists' prices starting at $800 for a small oil and $3-4,000 for the other larger paintings, even though she sold out of all the work that she had shipped, she still lost about $4,000 in the event, and considered herself lucky to escape with this loss, which she attributed to failing to deduce that she had to sell at least $10,000 per wall in order to break even; a very basic mistake for an experienced gallerist.

In the old days, when an artist sold out, you raised his/her prices up a little the next time (she did this for the second hanging of the extra paintings); in these days of extreme financial austerity, that's not always a perfect formula anymore.

This is one of the many reasons why galleries go under: the enormous financial risk involved in participating in just about the only venues left where a gallery can sell art.

Art Scam

Some artists in the DMV and Baltimore area are being seduced by this scam email; make sure you ignore it:

From: Nelson Bateman
Date: March 20, 2011 8:13:24 AM EDT
To: undisclosed-recipients: ;
Subject: Interested in your work

Hi
The images in your website is so fascinating and so vivacious looking at each piece of work make me know you added so much dedication in making each work come out to life but unfortunately i lost the weblink but i was able to save your email address am writing you because i need your help to get back to your website so that i can be able to see more of your work and purchase some for my apartment. I reside in Queensland Australia hope to read from you soon.
Regards
Nelson

For a link explaining how the scam works, click here.

Opportunity for Artists

Out of Order is the Maryland Art Place's Annual free-hung Benefit Exhibition, Silent Auction and Party!

Silent Auction and Gala: Friday, April 1st, 8 – 11pm. Join them for a fantastic evening of great art, music, food, and an open beer & wine bar.

Hanging Dates and Times: March 29, 7am – midnight. All Artists are invited to participate. During the One Day Only, Do‐It‐Yourself installation, March
29, 7am – midnight, each participating artist hangs one original piece in the MAP galleries. For submission guidelines, please visit MAP’s website www.mdartplace.org. Note: Artists are asked to support MAP by paying $10 to participate in Out of Order. Each participating artist receives one free ticket to the April 1 event.

Participation: There is a $10 participation fee to hang artwork in Out of Order. As a participating artist, you will be given one complimentary ticket to the gala on April 9th. ($40 value!). Proceeds will be split 50/50 between the artist and MAP.

How to Get Tickets: Purchase Tickets Online: www.brownpapertickets.com/event/156249
Current MAP Members must call to reserve their tickets. New or renewing members must join MAP by March 24 to receive complimentary ticket(s) to the event. Artist/Student/Individual members receive 1 Free Ticket; higher membership levels receive 2 Free Tickets. No tickets are mailed; names of ticket holders are held at the door.

For More Details: access their website: www.mdartplace.org or call 410-962-8565.