I'm thrilled to share with you today that Washington Project for
the Arts has revealed a dynamic new visual identity, including a
complete redesign of our website and an enhanced ArtFile Online.
Several months ago, we engaged ripe,
a DC-based design studio, to help us develop a bold new "look and feel"
for WPA. Informed and inspired by our vision for the future, the modern
and forward-thinking design strengthens our position as the largest
visual arts based membership organization in the DC area.
The
clean aesthetic and black and white palette allows our artists' work to
be the focus - across all platforms. The website offers an opportunity
for increased interactivity between our artists and audience by making
ArtFile Online - our signature service for member artists - the
centerpiece of the site, giving greater accessibility to artists' work
for viewing and purchase.
The rebrand is part of our
larger organizational strategic plan, timed to our upcoming move to a
vibrant space in the U Street corridor cultural district and our 40-year
anniversary milestone in 2015.
It is an exciting time to be a part of WPA! I hope you'll take a few minutes to check out the website and connect with us at one of our many upcoming events. Stay tuned for future updates by following us on Facebook and Twitter @wpadc.