Thursday, October 30, 2003

The most misused word in the world of art is the word "print," as used in definiting work as "limited edition print," etc.

In the narrow, but true art definition of what an original art print is, a print is a work of art produced from an image worked by the artist on another material, usually a metal, plexiglass, wood, linoleum, plastic plate, etc.

Everything else is a reproduction.

And lawsuits will happen if suddenly a collector discovers that their "print" or "original" is in fact a reproduction.

So if an artist paints or draws an image on any medium, and then has multiple images made from that original by an electro-mechanical or mechanical process using photographic or digital images (such as Iris or Gyclee), those images are reproductions - not prints.

However, because it would really be hard to market an artist's work as "limited edition, signed and numbered reproductions," the word "print" has been kidnapped by the marketeers of art to apply to any set of multiple images - regardless of how they came to be, or what part the artist played in its creation.

It gets a bit murky when it comes to digital art - that is artwork that is created from scratch through the use of a computer or a photograph taken with a digital camera.

Once the file is done and finished and saved, then one can say that the image that comes out of the printer is the "print" in the true sense of the narrow art definition - much like the negative in traditional photography produces the photographic print.

However, a photograph that is taken, developed, printed in the darkroom and then scanned so that Giclees or Iris "prints" can be made from the photographic image means that those are reproductions made from the original photograph. But a photograph taken with a digital camera and then has Iris/Giclees or any other digital prints made from the digital image in the memory card is a "real" print!

So a digital medium like Giclee/Iris can be either a reproduction or a real print - it all depends on what the original source of the image is!


And what happens when computers become good enough to use Artificial Intelligence (AI) to "learn" to "create" a painting or photograph based on verbal or typed instructions? 

In 1987 my Naval Postgraduate School thesis was "Applications of Artificial Intelligence and Expert Systems to Naval Cryptologic Operations", and let me tell you folks... the future is slightly terrifying as Terminator fans know.

Back to art... so if a painting or photo is created, or painted, or printed by a AI- savvy computer... is that "art"?

We shouldn't hide from technologies that advance art... as photography historians know. But AI and art do present some interesting questions!

What do you even call it? If ever we're able to teach and then tell a computer to print something that looks and feels like a photo, but based on our commands, and something comes out of a printer that looks and feels like a photograph... what is that? 

An "AIgraph"? If it's quick we can add foreign words to make it more artsy: a "rapidograph"... or a "prontograph"... 

Someone stop me! Get back on track Campello!

Printmakers are especially sensitive to the misuse of the work "print" to market reproductions of artwork. One of the best places in town to buy true prints from very talented printmakers is the Washington Printmakers Gallery in the Dupont Circle area.

1 comment:

natalie abrams said...

Hi Lenny…. I’ve been thinking about this quite a bit as well. I love to experiment with new stuff - unusual mediums, processes and technologies. Because of that I was really interested in AI. I know there is just a ton of hostility around AI, particularly around the (what I feel misconception) reference to images gleaned from its sourcing. Having played with it quite a bit, I think it’s a huge mistake. AI a tool like photoshop or illustrator. Actually, both of those programs use AI now to assist within the programs. I can’t realistically see how anyone could say they’ve been copied when seeing the results, and honestly it’s really about developing the skill of prompting - the descriptive commands or instructions you give AI to render. It is actually a very complex skill best suited to those with poetry and creative writing skills. I find that quite fascinating. Other prompts involve the blending of images, which honestly is equally complex. It doesn’t feel possible for anyone to feel infringed by the images I’ve generated.

With this in mind, as well as what you’ve discussed above, I feel inclined to call the work AI assisted Art or maybe generative art?