No 9.
The Media
I am going to spend very little time bitching about galleries coverage by the Washington Post. The bottom line is simple – on this side of the fence (artists, collectors, readers and gallery owners) it appears that we all think that the Washington Post delivers scant coverage of the Greater Washington area gallery art scene, especially in proportion to the other “arts” covered by the Post. Although there are far more art galleries than theaters (for example), the Post does around 400% more theatre coverage than gallery coverage. Essentially between Jessica Dawson's 45 or so yearly columns each Thursday (except when she’s away or on vacation) and Michael O’Sullivan’s occasional gallery review in his Weekend column, the Post ‘s coverage of the area’s art galleries could be doubled and it would still be less than its current coverage of theatre, performance, music, dance, opera and even fashion.

So, let’s pretend that for some reason someone would convince John Pancake, the Post’s very hardworking Arts Editor, or his boss (Style Editor Gene Robinson) that the paper’s coverage of the city’s gallery scene is not commensurate with the size of Washington’s gallery scene and the newspaper’s reputation as a leading world publication. That would be, by itself, a great leap forward in helping to fire our the embers of our “art scene.”

But don’t hold your breath.

Yet, this area is still one of the most powerful media centers in the world, and I think that ingredient number nine in our ten-step list is definitely the media. In fact I believe that if we can get just some of these ideas started (in regards to the media) that even the Post would be forced to follow and “notice” the galleries, our artists and our area scene.

But let’s forget the Washington Post for a minute. Let’s look at the other media.

A little while back, we had some exposure to the power of a few seconds of television attention to an art show. As I noted in some of my postings, Scott Hutchison’s show of large nudes in our Bethesda galleries attracted the attention of a local newscaster, who then came and did a little segment on the “controversy” created by the nudes.

It was amazing what this little air exposure did, we had a large number of visitors, who otherwise wouldn’t have even heard of the show, come by – most just to see the show – others to express their support. But the point was that just a minute or so of TV exposure brought more people to the show than a huge review in the paper - any paper!

I know that WETA’s “Around Town” usually gives Bill Dunlap 4-5 minutes to discuss a museum show and then hurry through a couple of “Best Bets” before the other panelists get back to theatre and the movies. But that’s it!

So why don’t more local TV stations devote some time to our area artists and galleries?

Why?

I know that economics are a driving issue – and that their main driver is after all – the news. But they also have a cultural mission, which in TV news land translates into reporting on and about the movies.

TV stations already spend a lot of time on movies – as I noted earlier, I have a particular bitch about the “Arch on the Arts” segment, when Arch essentially just reviews movies 99% of the time – call it “Arch on the Movies” or have Mr. Campbell start attending (and discussing) some art shows.

What we need is just for one local TV station to take the lead and provide one minute a week – one miserable minute a week – dedicated to reviewing a local art gallery or an area artist. Call it “Gallery Minute” and sixty seconds of visual sweeps of the gallery, the artwork, 25 seconds of someone talking about the art, some contact info, dates and bingo – we’ll have an exponential increase in attendance to that show, and the beginning of more awareness of our gallery scene.

And that is precisely what TV can bring to the game – visual awareness to let viewers know that there are dozens and dozens of art galleries in the Washington, DC area and thousands of artists!

And I suspect that if one leading TV station were to do this once a week, that soon others would follow, and pretty soon we may even have two or three TV stations showing some interest and more importantly: kindling interest!

And one can apply the same logic to our local radio stations.

WTOP, which has the highest ratings in the DC area (I listen to them as well), has Joe Barber as Entertainment Editor. Joe is also an “Around Town” panelist and more than superbly qualified to do visual arts reviews if allowed. But all that Joe does is clubs and theatre.

Why?

I don’t know, but I suspect that whoever or whatever company pays for Joe’s airtime minutes, wants him to focus on just those two areas. If this is wrong, and if it is WTP’s management that restricts Joe to movies and clubs and performance, then it really doesn’t make sense.

Here’s how we fix this.

WTOP (or any other radio station) will give airtime to any discussion or critic if someone is willing to sponsor it. In other words, if tomorrow Giant Foods, or Lockheed Martin, or AOL or some other local company went to WTOP and said: “We’d like to sponsor a three minute daily segment on area galleries,” it would be in the station’s schedule as soon as the contract ink dried on the ad agreement.

WTOP (or any other commercial station) would not do this out of the goodness of their heart – and they are (after all) a commercial station. But it can happen if someone is willing to sponsor it. I know because I’ve asked them, and they’ve told me so!

What I don’t understand, and doesn’t make sense, is the fact that the radio stations that already have local cultural shows, such as NPR’s “Metro Connection,” rarely – if ever – cover area galleries or area artists. “Metro Connection,” like WETA's “Around Town,” and WTOP’s Joe Barber all report on the same thing: movies, theatre, and performance – the same thing that the Post reports on so well.

WETA's 90.9 FM new "arts" program - titled "The Program" has also been somewhat a disappointment in its avoidance of doing more with our galleries and visual artists. An exception was today, when they looked at Flashpoint. I do realize that they have done segments with Ferd Protzman (former art critic from the Post), and visited a museum or two, and a few pieces on some local artists, but we need more!

Why not more more galleries? In fact, according to its own description, this weekly hour-long program "explores trends, events and issues in the Washington-area arts scene. It includes both the mainstream and the fringe, with an eye to considering the broader implications of an exhibit or arts activity."

Regular contributors are NPR film and theater critics Pat Dowell and Bob Mondello (who is also a panelist on WETA TV 26's Around Town). There are no regular art critics.

Suggestion: A review a show!

So how do we get some of this, or one of these to happen?

We need the friend-of-a-friend-of-a-friend network to kick-start this idea into motion.

Someone will read this that knows someone who is a friend or a friend who knows the CEO of Lockheed Martin (or any other well-to-do local company reaping in the benefits of our once again great economy). Someone to bring up this issue eloquently to a person who, with a telephone call, can make things happen, and sponsor a minute a day on WTOP, or a minute a week on a TV station, or discuss person to person with Mr. Graham from the Post, some simple steps to highlight our great cultural gallery scene. In fact, someone set me up and I’ll do the “bringing up.”

Five minutes with any of them - that’s all I need.

Once a media source takes the lead, others will follow. Once we have some TV airtime, some radio airtime, and more people being informed that an art scene exists and thrives in DC, another ember in our kindling will catch on fire.