Photographer and DCArtnews reader Joseph Barbaccia points out an interesting article by Roberta Smith in the NY Times on the subject of the popularity of art fairs and how well they do.

Smith mentions Paris, Berlin, Basel, London and, more recently, Miami, where the Art Basel crowd has staged two highly successful fairs.

And Barbaccia reasons that maybe what DC needs to kick start the idea is an art fair of its own.

It's a good idea, and many have tried to kindle that idea, but the obstacles (all circling the subject of money) have been great. A while back all galleries in the area received correspondence from an outfit trying to organize such a fair at the MCI Center or the New Convention Center. But the cost to participate was so prohibitive, that little was gained as far as attention from art dealers.

We've been courted for a couple of years now about Art Basel Miami Beach, but the costs of participating are more designed to attract a gallery that sells work in the hundreds of thousands of dollars rather than single thousands, like most DC area galleries.

Nonetheless, fairs at all levels in the art world food chain appear to be doing well. These include spectacularly huge and successful outdoor art fairs such as the legendary Coconut Grove Arts Festival also in Miami. Now celebrating its 41st anniversary in 2004, the Festival attracts over three-quarters of a million people annually from around the world to view and buy the works of over 330 artists and craftsmen from all over the planet. This is probably - in attendance numbers anyway - the largest art festival in the world.

Locally, a version of this outdoor type of art fair will be staged this coming May in Bethesda via the first ever Bethesda Fine Arts Festival, which will be held Saturday, May 15 and Sunday, May 16, 2004 in Bethesda's Woodmont Triangle along Norfolk and Auburn Avenues. The event will feature 150 national artists, live entertainment and food from the many world-class Bethesda restaurants.

But our area lacks the "other" kind of "upper crust" art fair that Roberta Smith discusses - a fair where art galleries and dealers - rather than the artists themselves - gather in one city to bring their art and artists for a few days in one place. The cost of organizing such an event is the major hurdle - but that hurdle would be easily resolved if an organizer (and art dealers) would think that DC art buyers would make their trip and costs justified through art sales.

And my honest opinion is that in the eight years since we opened our first gallery in Georgetown, and over 100 shows later in both Georgetown and Bethesda, and talking regularly to fellow dealers in our area, it is clear that (although the DC area has one of the highest income concentrations in the world), there are precious few "art collectors" or just plain people buying art in our region to attract a major league art fair.

It's a chicken and the egg thing...

High incomes are concentrated here; expensive homes are concentrated here; disposable income is abundant here; large educated masses are concentrated here - and yet we can't get significant numbers of "those" people to buy original art in the same manner and form that people in New York and Miami and Los Angeles apparently do.

I blame the media and their lack of coverage of area arts and artists and the inherent apathy created by "those" people not realizing - or caring - about the acquisition of art -- on the par with Harleys, and SUVs and those bigger-than-SUV things that look like USMC war vehicles.

I am sure that many of our well-known millionaires - such as the guy who owns the Redskins, and the guy who owns the Capitals, and the guy who owns Lockheed Martin, and the guys who own AOL, and the thousands of other guys and gals who own all those great companies in Northern Virginia and the 270 corridor, have art in their homes.

Or do they? And where do they get it? And how come among all the press about them, there's nothing about them being "art collectors"? Read the Miami press, or the NY press, or the LA press and once in a while you'll read a story about influential collectors.

Do we have "those" people around here?

Maybe, but I doubt it. And yet I think that "they" could be cultivated, and perhaps taught that instead of flying to NY or LA or Miami to buy artwork at one of those fairs, they could instead go to an opening once in a while in Georgetown, or 7th Street or Dupont Circle.

But "they" would have to know about our art scene, and for that we'd need the media, and here again we go with the "chicken and the egg" syndrome.

Makes my head hurt.

Anyway, later this year we'll be participating in our first art fair ever in New York. I'll let you know what happened.