New Art Fair Model?

A group of 20 Old Master paintings dealers are joining forces with Christie’s and Sotheby’s to launch London’s inaugural Master Paintings Week with a series of gallery openings from 4-10 July.

The week coincides with the auctions of Old Master Paintings and Master Drawings, and will provide an alternative to art and antique fairs.

Is this a new model? I guess, but we pretty much proposed the same thing last year. Read the article in the Art Newspaper here.