A new art fair model for the Post Covidian Age

I first proposed a version of this model about a decade ago, when there was (even then) a sense of art fatigue brewing in the art world. 

In a post Covidian world, I suspect that a lot of people will still be a little leery of large group gatherings, and art fairs based on pre-Covidian standards may be a bit antiquated in the Brave Chickenized New World.

Herewith a revised Campello Art Fair Model

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The important thing to remember, as I mull, chew, and refine a "new" art post-Covidian fair model to replace the existing pre-Covidian art fair model, which in its American incarnations seemed to work well only in Miami and New York, but not so well in the West coast (and as we DMV-based folks have seen with (e)merge and artDC, not at all in the capital region), is the marriage of a legitimate art entity (a museum) with an art-for-sale process as a means to raise funds. 

The seeds for this model already exist in the DC region with the Smithsonian Craft Show, now in its third decade. 

Considered by many to be the finest craft fair in the world -- and from the many artists that I have spoken to over the years -- one of the best places to sell fine crafts as well, this prestigious and highly competitive juried exhibition and sale of contemporary American craft usually takes place each April for four days. It takes place at the National Building Museum in Washington, DC and it includes one-of-a-kind and limited edition craft objects in 12 different media: basketry, ceramics, decorative fiber, furniture, glass, jewelry, leather, metal, mixed media, paper, wearable art and wood. 

There were 120 exhibitors in last year's show, including emerging artists and master craftsmen, over 30 of whom were first-time participants. Twelve of those selected were also first-time applicants to the show. All were chosen by a panel of expert jurors from a highly competitive field of close to 1,400 applicants.  

So we have a model for crafts in DC which has been working for over 30 years. 

See where I'm going? 

Can we envision the Smithsonian American Art Fair? 

Or... The Smithsonian American International Art Fair?

The SAIAF would dramatically expand the business model of the Smithsonian Craft Fair to a National Mall-wide - outdoors - or even a citywide art fair anchored and guided by the Smithsonian Institution, and possibly either:

(a) spread throughout the various accommodating outdoor spaces at the various SI locales around the National Mall or even

(b) in temporary art spaces, booth, or containers on the open spaces of the National Mall itself! 

The latter is not as big of a deal as it sounds. 

The National Mall already hosts a spectacular variety of outdoor events on the Mall spaces where complex display spaces are temporarily built, secured and just as quickly dismantled, grass re-seeded, and by Monday the Mall is back to normal. 

For art, all we need is protection from the weather and security. Perhaps even a combination of "free" (to the public) set of exhibitors (maybe out on the Mall) coupled with a paid admission set of exhibitors inside SI spaces -- or just make them all free to the public? 

Details... details... 

This new fair model would be open to both commercial art galleries and art dealers, as well as to art schools, and (and here's the key "and") to individual artists and cooperative artist-owned galleries. 

Size matters. 

Would 1200 galleries, dealers, schools and artists in a mega, new-model art fair raise some interests from art collectors to come to DC for a long weekend in May? 

It would if it attracted 100,000 visitors to the fair instead of 10,000 (like the long gone art fair artDC attracted). 

Are you aware that in May the Bethesda Fine Arts Festival in nearby Bethesda attracts 30-40,000 people to the streets of Bethesda for this artist-only street fine arts fair? or that also in May the Northern Virginia Fine Arts Festival attracts the same number of people to the streets of the Reston Town Center to buy art from individual artists? 

Both Bethesda and Reston have two of the highest median household incomes in the US. And I am told that the Greater Washington, DC region has the second highest concentration of multi-millionaires in the world. 

The money is here - the key is to get the disposable income crowd in touch with the art. 

Both Bethesda and Reston manage to accomplish this one weekend each year. Do not, under any circumstances assume that these are "street fairs" where teddy bears, country crafts, and dried flowers are sold. These are both highly competitive fine arts outdoor fairs where artists from all over the nation come to and compete for spots because artwork sells well. 

I have seen $80,000 worth of sculptures sell to one collector in Bethesda and a painter with a price point of $17,000 sell out in Reston. 

Do not let the snobby attitude of the high art world affect your preconception of what these two street art fairs are like; go visit one this coming (and hopefully post Covidian) May and open your eyes. 

And because of them, and because of the success of Art Basel Miami Beach, we know that given a certain critical mass, people will come out to an art fair. The primary key for art dealers to have interest in an art fair is sales (and also exposure to new collectors, museum curators, etc.), but mainly sales. 

If you are a British gallery, by the time you get yourself and your artwork to Miami Beach, you're in the hole a whole bunch of Euros and British pounds; if you don't sell anything (like it happened to a British gallery in artDC and an Israeli gallery at another fair), chances are that you won't return to that fair. 

But increase the public attendance numbers exponentially, and Economics 101 tells you that sales will also increase exponentially. And unlike the hotel-deprived artDC location at the Convention Center, I am told by DC's tourist gurus that the National Mall is already a magnet location where visitors, regardless of where they are staying around the Greater DC region, flock to during their visits to the capital. 

Since two major Greater DC area street art fairs already exist in May in the Greater DC area, we can even consider aligning the weekends so that both Reston, Bethesda, and the The Smithsonian American International Art Fair all take place on the same weekend! 

Offer free bus service between Reston and Bethesda and the National Mall for collectors to hop around during the fair weekend, and a public buzz alignment will begin to happen. The Smithsonian American International Art Fair starts on a Thursday through Sunday and both Reston and Bethesda continue to run on Saturday and Sunday. And the Smithsonian American International Art Fair is focused as a major fundraiser for the cash-hungry SI. 

A formula of booth prices + perhaps a 5% commission on all sales (both tax deductible for American galleries) would take care of temporary Mall booth construction, re-seeding of grass, and booth construction inside SI venues and still yield a nice chunk of cash for the SI. 

If there's commercial success and high public attendance, soon we'd see some satellite hotel fairs popping up all over DC and its easy-to-get-to suburbs; the Phillips will jump on the bandwagon right away. 

ABMB had 26 fairs all over Greater Miami last December.  Another DC-unique element to the above model, and an important element that only a Washington art fair weekend can add: include the Embassies! 

In addition to all the above events taking place, the fair could also align with shows at 15-20 embassy galleries around DC. The embassies would showcase one (or a group) of their national artists, and then the fair would really have an international flavor, and the beginning seeds of an American Venice in the DMV. 

DC is a small city; it's fairly easy to set up transportation between the embassies and the Mall. In fact, some embassies could probably set that up themselves.

I think that this "new" super model could (and eventually when someone delivers and implements it -- it will) challenge Miami Beach -- and yes, I am aware that DC in May is not Miami in December -- but I also think that the District's own museums and public attractions trump Miami's anytime, so the DMV has something different to offer the potential collector who may be considering attending a new art fair in a city (like DC) that also offers him/her some other cultural and visual attractions besides good weather and nice beaches and sexy Cubans. 

DC art commisioners... Smithsonianos... DC city fathers and mothers.... call me! 

Mathematics and the art fair model

Much has been written about the phenomenon of art fairs as the new salons of the 21st century, as magnets where galleries congregate and collectors and curators, and celebrities, and the illuminati go to see and buy art. Furthermore, anecdotal figures from the major fairs seem to confirm that a lot of artwork is being sold by galleries at the fairs. My own experience in doing art fairs for the last ten years confirms this fact - I have my own positive empirical evidence, most recently with the great Context Art Miami fair for the past two years.

Here in the DMV, we've had our own taste of a major "Miami style art fair" with artDC in 2007 - and that fair was a major failure, as that basic fair model didn't work in the Greater Washington area, which historically has a well documented degree of apathy when it comes to actually buying art or getting the main stream press interested... or the immense reluctance that suburbanites have in driving to DC over the weekend to parking-challenged areas.

Subsequently to that epic art fair failure, the (e)merge art fair - a hotel variation of the "art fair inside a huge building/tent" model, where the fair is held in a hotel (in this case the Capitol Skyline Hotel) - has had more success

And yet... an idea that I have been mulling in my head for years now keeps bugging me.

Stick with me here.

There's another "world" out there of fine art fairs that, because of the curious high brow attitude of the "high art" cabal, never really gets any attention from the art media, etc.

These are the outdoor art fairs that some of us know well, and many more others think they know well even though they've actually never been to any of the good ones. I am talking about the outdoor art festivals that get ranked as the top ones by Sunshine Artist magazine; fairs such as the Cherry Creek Arts Festival in Denver, or the Ann Arbor Arts Festival (actually four separate art fairs that draw over half a million visitors), and of course, the Coconut Grove Arts Festival in Miami, which routinely attracts about 150,000 visitors in the Miami area.

Immediately the clueless sap esso tutto who have never been to one of these top-of-the-line outdoor art festivals will think and imagine what they visualize as an outdoor art market: dried flowers, teddy bears and watercolors of barns. 

Don't get me wrong, there are thousands and thousands of these type "art" fairs around as well - but those are NOT the ones that I am talking about.

I am talking about the cream of the Sunshine Artist Top 200 list. These are shows where only original art, not reproductions, are allowed, and photography has very severe rules (must be done by the photographer, limited editions only, signed, archival processes only, etc.). These shows are highly competitive to get in (they're juried), and usually offer quite a lot of money in prizes for the artists. The jurors vary from museum curators, art center managers, art critics, artists, etc.

I guess I'm saying that there's some curatorial legitimacy to them as well... for the elitista amongst you.

But the real destination to which I am driving here is attendance: thousands.

Locally in our area, there are several of these exceptional fine arts outdoor festivals: The Northern Virginia Fine Arts Festival attracts around 30,000 people; the Bethesda Fine Arts Festival, and the Bethesda Row Arts Festival also attract those numbers of people and are all highly competitive.

Consider the median income in either Bethesda ($185K) or Reston ($105K), and what you get out of it is a lot of people with a lot of disposable income. As a whole, the DMV itself has a median household income of around $90K - that ranks highest among the U.S.'s 25 most populous metro areas.

Art price tags at these local fairs range from $100 to $20,000. So there's a somewhat comparable universe of prices to the DC area gallery market, as an example.

And I submit that a lot of the people who attend one of these outdoor fine art festivals do not have the "formation," as a Communist would say, to dare set foot in a white cube gallery... and have probably never heard of Art Base Miami Beach.

If Mohammed won't come to the mountain gallery, then bring the gallery to Mohammed (don't kill me radical "non-Islamic" Islamonazis).

So here's the issue that has been brewing in my head:

All of these huge and highly successful outdoor arts festivals (as far as I know) only allow individual artists to sell their work at the fairs. Why doesn't an enterprising fair organizer go one step further and add a whole new angle to the outdoor arts festival and set aside a whole section for independent commercial fine arts galleries? 

Or even better: create an outdoor gallery-only fair with one of those huge tents like they do in Miami? But somewhere in the DMV with plenty of parking and/or Metro Access?

Because the entry price point is a substantial fraction of what it costs to sign up for a gallery art fair such as the 26 or so fairs during Art Basel Miami Beach week, the financial mathematics of this idea make sense to both sides of the equation.

For fair organizers, they could offer the gallery a basic price tag of $2000 for the weekend, which (for an additional fee) would include a 10 feet by 20 feet double tent and display equipment. Or -- and this is a big or -- the organizer, in order to attract the art galleries, could offer them zero entry fee and instead a 10% commission on all sales. This may get a little sticky in the monitoring of sales and unreported sales by art dealers who lack ethics and scruples, so a flat fee is probably the best and easiest idea.

Another option: Align with the Smithsonian Institution and set up a giant tent on the National Mall. We all know of at least a dozen other fairs - none of them art - that do this on a regular basis on the Mall.

The Washington Art Fair on the National Mall!

For the gallery it would offer them an opportunity to expose their artwork to possibly thousands of new potential collectors, exposing most of them, for the first time, to an art gallery.

It's all in the numbers.

No art gallery that I know gets 30,000 visitors a year, much less in a weekend. Would any of them turn down an opportunity, for a reasonable amount of money (much, much less than it costs them to advertise in an art magazine that will only reach a few hundred people in their local area), to expose themselves to a few thousand potential new clients?

You do the math: 1% of 1% of 30,000 people is 3 new sales over a weekend. Not even to mention the possible future sales of new people who become exposed to the gallery at the festival, and start attending openings: new blood collectors.

I would do it.

Now let's see some enterprising art fair organizer run with this.

Comments welcomed.

Art fair(s) report...

The NYC crew at the Affordable Art Fair continues to report good sales... Multiple sales for Anne Marchand, multiple sales for Jodi Walsh and multiple sales for Tim Vermeulen... That is great news!

The DC crew at (e)merge is also kicking it... Today we sold four sculptures by Elissa Farrow-Savos (including sales to a very well-known collector) and six of my pieces, including two major and very large embedded video pieces.

The Last Copy of The Constitution

The Last Copy of The Constitution
Charcoal and Conte on Paper
Framed to 22 x 24 inches
Circa 2013 by F. Lennox Campello
Will be in rooms 215-216 of the (e)merge art fair next week

Brilliant Opportunity for Artists

Deadline: May 2, 2011

This has got to be one of the more interesting call for artists ever, and I think that my good bud "Oil Can" Cudlin had something to do with it:

So the very fair Helen Allen is jurying a show at AAC, and the deadline is less than 4 weeks away, so apply now.

Allen is the creator and former Executive Director of the Pulse Art Fairs and current partner with Leigh Conner and Jamie Smith for sure-to-be-amazing upcoming (e)merge art fair in Washington, DC.

The show she's jurying for AAC is titled "Planning Process," and it asks artists to submit images of studies or preliminary drawings alongside images of finished works.

The call is open to Mid-Atlantic artists working in any and all media, provided there are 2-D studies of some sort involved. Painting, drawing, sculpture, installation, performance, video (storyboards!)... all of it qualifies for this very clever and intelligent call.

Download an application form here. I've already submitted my proposal, and I think that I've got a pretty good one, so you better start using your brain before you apply... because you're competing with The Lenster...

Whoever came up with this concept idea: you did good!

The curious case of the art fair model

For years I have been proselytizing about art galleries and art fairs and artists and art fairs. In a nutshell my gospel is simple: if you are a 21st century artist (or gallery) and you're not in Miami in December, then your business model is hopelessly bound to the meager crumbs of your local area and the random shot from your Internet website.

I know the costs are brutal, and that leaves a lot of galleries out of the equation in round one; but there are techniques and processes and approaches to diluting the "cost shock" - much like a cooperative gallery dilutes the huge odds against a gallery staying open more than a year by spreading out the costs amongst its members. In the last few years I have been hired by almost a dozen art centers, coop art galleries and even some commercial art galleries to advise them on how to approach the daunting task of "going to the fair" - to this date, ALL of them are returning to art fairs after their first, second or third fair -- All of them.

And that leads me to highlight that there is a most curious effect that I've been observing over the last few years.

In spite of the horrible economy, and in spite of the current administration's dated academic approaches to kick-starting the economy (and if it doesn't work, whatever it is, we blame Bush), and in spite of the threat of a financial doomsday with no happy ending no matter who wins (the who being the left wing or the right wing, with the rest of us caught in the middle)... in spite of all that... in my own empirical experience, and in talking to dozens of my fellow art dealers, it seems as though art fairs are doing OK.

Want empirical evidence Lenster?

Here locally, (e)merge has survived the most dire of predictions of the local art buying market and will return in 2013, stronger than ever. In Miami, this year there will be a record number of art fairs - even some of the top dogs (such as Art Miami) are so flooded with applicants that they've quietly started a second fair under a new name - all together there will be about 26 art fairs going on at once all over the Miami/Miami Beach region - 26!

The people who run Pulse also run the Affordable Art Fairs, and they're expanding to a bunch of new cities; DC was one of the cities on the draft list, and they came, explored, talked to a lot of people and decided that the DMV is not a viable market, but Seattle is.

But the biggest surprise of all (in my learned opinion) is the fact that a record number of DMV galleries and DMV area artists are heading south to the most Cuban of non-Cuban cities in the world next week to sell art and expose themselves to art!

If the mountain doesn't come to Mohamm ahhh... Monet, then Monet will come to the mountain.

We're heading to the Aqua Art Fair next week - if you want some free passes, drop me an email.

Ooooh... there may be an art fair coming to Washington, DC

Not yet... but the DC Commission on the Arts & Humanities is thinking about one -- I've volunteered to assist them... so far been ghosted! This is the notice that I received today:.

As you may know, we've been hosting a series of community stakeholder meetings discussing the potential of bringing an international art fair/festival to Washington DC in 2025. We want to meet with individual artists from the community to discuss this opportunity and how it might impact their livelihood and their art.

Our next Art Week 2025 Community Stakeholder Meeting will be held at the Thurgood Marshall Center (1816 12th St NW) on February 1st from 6 to 8 pm.

There is very limited space for this meeting. Please RSVP to secure a spot. There will be a few spots left for walk-ups but we cannot exceed our event capacity. If you have attended a stakeholder meeting in the past please let someone else get a chance to RSVP.

Join us from 6 to 8 pm on Tuesday, February 1 at the Thurgood Marshall Center.

I first proposed a slightly different version of the following art fair model to all the organizations mentioned in this article about a decade ago, when there was (even then) a sense of art fatigue brewing in the art world. Result: zip, nada, nothing! No one even answered my letters (remember letters?).

In a post Covidian world, I suspect that a lot of people will still be a little leery of large group gatherings, and art fairs based on pre-Covidian standards may be a bit antiquated in the Brave Chickenized New World.

Herewith a revised Campello Art Fair Model.

The important thing to remember, as I mull, chew, and refine a "new" art post-Covidian fair model to replace the existing pre-Covidian art fair model, which in its American incarnations seemed to work well only in Miami and New York, but not so well in the West coast (and as we DMV-based folks have seen with (e)merge and artDC, not at all in the capital region), is the marriage of a legitimate art entity (a museum) with an art-for-sale process as a means to raise funds.

The seeds for this model already exist in the DC region with the Smithsonian Craft Show, now in its third decade.

Considered by many to be the finest craft fair in the world -- and from the many artists that I have spoken to over the years -- one of the best places to sell fine crafts as well, this prestigious and highly competitive juried exhibition and sale of contemporary American craft usually takes place each April for four days. It takes place at the National Building Museum in Washington, DC and it includes one-of-a-kind and limited-edition craft objects in 12 different media: basketry, ceramics, decorative fiber, furniture, glass, jewelry, leather, metal, mixed media, paper, wearable art and wood.

There were 120 exhibitors in their last show, including emerging artists and master craftsmen, over 30 of whom were first-time participants. Twelve of those selected were also first-time applicants to the show. All were chosen by a panel of expert jurors from a highly competitive field of close to 1,400 applicants.

So, we have a model for crafts in DC which has been working for over 30 years.

See where I'm going?

Can we envision the Smithsonian American Art Fair?

Or... The Smithsonian American International Art Fair?

The SAIAF would dramatically expand the business model of the Smithsonian Craft Fair to a National Mall-wide - outdoors - or even a citywide art fair anchored and guided by the Smithsonian Institution, and possibly either:

(a) spread throughout the various accommodating outdoor spaces at the various SI locales around the National Mall or even…

(b) in temporary art spaces, booth, or containers on the open spaces of the National Mall itself!

The latter is not as big of a deal as it sounds.

The National Mall already hosts a spectacular variety of outdoor events on the Mall spaces where complex display spaces are temporarily built, secured and just as quickly dismantled, grass re-seeded, and by Monday the Mall is back to normal.

Boom!

For art, all we need is protection from the weather and security. Perhaps even a combination of "free" (to the public) set of exhibitors (maybe out on the Mall) coupled with a paid admission set of exhibitors inside SI spaces -- or just make them all free to the public?

Details... details...

This new fair model would be open to both commercial art galleries and art dealers, as well as to art schools, and (and here's the key "and") to individual artists and cooperative artist-owned galleries.

Size matters… just ask Salvador Dali, who once said: “If you can’t paint well, then paint big!”

Would 1200 galleries, dealers, schools and artists in a mega, new-model art fair raise some interests from art collectors to come to DC for a long weekend in May?

It would if it attracted 100,000 visitors to the fair instead of 10,000 (like the looooong gone art fair artDC once attracted).

Are you aware that in May the Bethesda Fine Arts Festival in nearby Bethesda attracts 30-40,000 people to the streets of Bethesda for this artist-only street fine arts fair? or that also in May the Northern Virginia Fine Arts Festival attracts the same number of people to the streets of the Reston Town Center to buy art from individual artists?

Both Bethesda and Reston have two of the highest median household incomes in the US. And I am told that the Greater Washington, DC region has the second highest concentration of multi-millionaires in the world.

The money is here - the key is to get the disposable income crowd in touch with the art.

Both Bethesda and Reston manage to accomplish this one weekend each year. Do not, under any circumstances assume that these are "street fairs" where teddy bears, country crafts, and dried flowers are sold. These are both highly competitive fine arts outdoor fairs where artists from all over the nation come to and compete for spots because artwork sells well.

I have seen $80,000 worth of sculptures sell to one collector in Bethesda and a painter with a price point of $17,000 sell out in Reston.

Do not let the snobby attitude of the high art world affect your preconception of what these two street art fairs are like; go visit one this coming (and hopefully post Covidian) and open your eyes. In 2021 the fairs slipped from May to later months… but I am sure that they’ll be back to May in 2022.

And because of them, and because of the success of Art Basel Miami Beach, we know that given a certain critical mass, people will come out to an art fair. The primary key for art dealers to have interest in an art fair is sales (and also exposure to new collectors, museum curators, etc.), but mainly sales.

If you are a British gallery, by the time you get yourself and your artwork to Miami Beach, you're in the hole a whole bunch of Euros and British pounds; if you don't sell anything (like it happened to a British gallery in artDC and an Israeli gallery at another fair), chances are that you won't return to that fair.

But increase the public attendance numbers exponentially, and Economics 101 tells you that sales will also increase exponentially. And unlike the hotel-deprived artDC location at the Convention Center, I am told by DC's tourist gurus that the National Mall is already a magnet location where visitors, regardless of where they are staying around the Greater DC region, flock to during their visits to the capital.

Since two major Greater DC area street art fairs already exist in May in the Greater DC area, we can even consider aligning the weekends so that both Reston, Bethesda, and the Smithsonian American International Art Fair all take place on the same weekend!

Offer free bus service between Reston and Bethesda and the National Mall for collectors to hop around during the fair weekend, and a public buzz alignment will begin to happen. The Smithsonian American International Art Fair starts on a Thursday through Sunday and both Reston and Bethesda continue to run on Saturday and Sunday. And the Smithsonian American International Art Fair is focused as a major fundraiser for the cash-hungry SI.

A formula of booth prices + perhaps a 5% commission on all sales (both tax deductible for American galleries) would take care of temporary Mall booth construction, re-seeding of grass, and booth construction inside SI venues and still yield a nice chunk of cash for the SI.

If there's commercial success and high public attendance, soon we'd see some satellite hotel fairs popping up all over DC and its easy-to-get-to suburbs; the Phillips will jump on the bandwagon right away.

ABMB had 26 fairs all over Greater Miami last December. Another DC-unique element to the above model, and an important element that only a Washington art fair weekend can add: include the Embassies!

In addition to all the above events taking place, the fair could also align with shows at 15-20 embassy galleries around DC. The embassies would showcase one (or a group) of their national artists, and then the fair would really have an international flavor, and the beginning seeds of an American Venice in the DMV.

DC is a small city; it's fairly easy to set up transportation between the embassies and the Mall. In fact, some embassies could probably set that up themselves.

I think that this "new" super model could (and eventually when someone delivers and implements it -- it will) challenge Miami Beach -- and yes, I am aware that DC in May is not Miami in December -- but I also think that the District's own museums and public attractions trump Miami's anytime, so the DMV has something different to offer the potential collector who may be considering attending a new art fair in a city (like DC) that also offers him/her some other cultural and visual attractions besides good weather, and nice beaches… and Calle Ocho.

DC art commissioners... Smithsonianos... DC city fathers and mothers.... call me!

Planning Process

Just got the news that I've been selected by Helen Allen (former creator and Executive Director of PULSE Art Fairs; former Executive Director of Ramsay Art Fairs; and current partner for the upcoming (e)merge art fair in Washington, DC) to exhibit at the Arlington Art Center's "Planning Process" exhibition.

More later on what I'll be doing, but from the prospectus:

PLANNING PROCESS is a juried drawing show with a difference: All of the drawings selected for inclusion must be studies created in preparation for finished artworks. Winning studies will be shown alongside finished pieces in a variety of media: A sculptor or a painter could show sketches alongside finished objects . . . a video artist could show storyboards alongside video . . . an installation artists could show plans alongside photos documenting a finished project—or a recreation of that project onsite.

And the openings begin: ABMB Day One

Tonight was the openings for Art Miami, Scope, Red Dot and some other fairs, and I had a chance to stroll through those three and chat with some gallerists and artists.

Over at the Art Miami press lounge, the buzz, from some journos and locals, other than the street trees being "decorated" in shirts and tops, was Art Basel's "contraction" or how ABMB had reduced the number of galleries at last year's ABMB.

"I'm not sure if this is was a result of the economy," said a savvy Miami art writer, "Or ABMB throwing a bone to the satellite fairs."

He must have seen the quizzical Klingonesque forehead expression in my face, because he expanded by adding that the economy seems to have had a profound impact on the number of galleries applying to the satellite art fairs, as more and more galleries stay home due to lackluster sales.

"I know of a local Miami gallerist who sold a million dollar painting at ABMB last year and this year he didn't get invited back," he postulated, "And so he went to the next best fair, Art Miami."

Heads nod. "And yet, ABMB week has a record 260 art galleries this year," someone says.

"What's the art fair food chain looking like this year?," I asked. By that I meant to ascertain as to which ones were the top fairs. Another journo chimed in and noted that she thought that after ABMB, Art Miami was the best satellite art fair, followed by Pulse and Scope.

Heads nod.

"But Scope is in a real down spiral," noted yet a third voice, this time belonging to a local artist whose gallery is at Art Miami. Several heads nodded in agreement looking like a Nirvana video.

"And Red Dot is surprisingly picking up former Scope galleries left and right," added the guy who had coined the term "contraction."

"Uh?... why is that?", I asked, recalling that one of my own dealers had turned down an invitation from Scope and chosen Red Dot.

"I'm going to check this out over the next few days," he expanded, "But I'm told that Red Dot more than doubled its size from last year and that a lot of 2010 Scope galleries are now showing at Red Dot, especially a lot of Asian galleries."

"Free booze and food at opening night..." commented a new voice.

While there is free booze (all kinds of wines, Herradura Tequila and Finlandia vodka non stop) and food (be ready to fight) at Red Dot's opening night, in my opinion there's also a huge change for the better over the last few years. In fact, I would opine that this is the best Red Dot that I've ever seen and I know that Scope now realizes that Red Dot is breathing down their neck when it comes to the art galleries' food chain... and Red Dot has food and booze... heh, heh...

The two fairs, next to each other, still have huge differences. Scope seems to be stuck a little in a presence and feel that was cool and popular when everything that hanged sold; that's a thing of the past. Red Dot booths hang a lot of artwork.

And while the minimalist look of the Scope galleries may still show a once cool approach to art fair presence, the lack of crowds and lack of red dots and alleged mass exodus to its neighboring art fair, where hanging is a bit more relaxed (read that a gallery can hang more artwork in their booths), plus the fact that this year's Red Dot's booths are quite a bit taller than usual (affording more vertical wall space), may reflect the realities of the new art fair world.

"I think the days when an art fair director could dictate to a gallery what artist to hang are rapidly coming to an end," opined a local art blogger.

"What about Art Miami?" I asked.

"Art Miami has become the second choice if a gallery can't get into ABMB" was the consensus opinion, and my own walk-thorough showed a highly sophisticated art fair with a very good blend of art galleries and a sharp, elegant presentation in most of them, with a clear and surprising lack of trendy art and more of a lean towards commodifiable artwork.

I haven't seen Pulse yet, thus I asked about Pulse.

"I think Pulse has learned the Scope lesson and is making an U-Turn on its brand," opined someone and heads nodded.

I Klingoned my forehead and the opiner expanded, "Pulse is doing a great job of still appearing cool and trendy while its galleries shift to more traditional artwork that can actually be sold... check out how all of a sudden realism is all over Pulse."

The next few days will tell... meanwhile, over at Scope, I had heard some good buzz over Trawick Prizewinner David Page's performance; he's there with Baltimore's Jordan Faye Contemporary. Page's unique work really stood out at Scope. A couple of other DMV are dealers are also at Scope: Hamiltonian, Civilian and first time Scoper Heiner Contemporary, who was showing the amazing work of (e)merge wunderkind Avery Lawrence plus Elizabeth Huey, David Kramer and Jon-Phillip Sheridan.

Heiner has one of the best looking art fair booths of all time, courtesy of Lawrence's familial wallpaper, part of his "Moving a Tree" project.

There are no DMV galleries in Red Dot or Art Miami, although AM has two Baltimore dealers in their roster.

Tomorrow the hot ticket is the opening party at Aqua, where yours truly has been busting his keister for the last two days preparing for tomorrow night's opening.

Celebrity sighting: Doctor Quinn Medicine Woman is two booths across from Norfolk's Mayer Fine Art! Jane Seymour's artwork dominates the booth of her gallerist, and paintings, watercolors and sculptures by the actress and artist, who was there tonight, all 85 pounds of her, dominate the booth. Her watercolors are by far her best work...

Part II of "Miami Bound"

On the flight over to Miami to participate at the Context Art Miami art fair during Art Basel Miami Beach week, I began the first of two postings discussing why visual art establishments and arts organizations of all sorts should and must participate in the visual art world's largest art party. You can read the first part here.

As I return home, having had a terrific fair, this second part is being written on the flight home.

The first part used The Art League as an example of a visual arts entity (and a great one at that) that should participate in art fairs. I noted that they have several thousand members and run a very successful and important program at their space inside the Torpedo Factory and assorted classrooms all over the area.

So the issue is, how does The Art League (again, you can fill in any of multiple DMV area membership-based art organizations) pick or select the 3-5 artists to take to an art fair?

Once again I am going to make the very important point that the "good" art fairs are nearly always tightly juried. There are many other art fairs where one just pays and anyone and everyone can go - those usually suck and unfortunately by now some DMV galleries and many DMV solo artists have discovered this (along with good Cuban food) during this last week in Miami.

And thus I noted that for Miami/NYC fairs I am thinking (in no particular order) about Art Miami, Context, Aqua, Pulse, NADA, Affordable Art Fair(s), Scope, Miami Project, Untitled, Frieze... some of these are very, very hard (some nearly impossible) to get into, but they're listed nonetheless, because there is a "food chain" of art fairs, and the bottom-feeders usually spell disaster for the participants. For example, we've applied many times to Pulse and have always been rejected. There were almost 30 art fairs in the Greater Miami area last week!

For this, The Art League would need to establish a process to pre-jury its membership to 3-5 artists and apply with those artists to an art fair. I would start with The Affordable Art Fair in New York this coming Spring. They are close by and they are a "proven" fair. Later, for Miami, I would start with either Aqua or Context.

The Art League then would need to canvas their membership and find out who's interested in being juried for possible selection for further jurying into an art fair. Everything that I'm going to discuss below has to be clearly explained in the prospectus for this process, so that each applying artist knows exactly what this would involve.

I suspect that a large number of artists would find this attractive, and perhaps a small jurying fee ($10?) could be applied to subsidize the art fair costs (I would budget anywhere from $12-20K, depending on booth size).

 I would make this jurying process independent from the Art League itself - just like they do for their monthly juried shows, and have interested artists bring their work in to be juried by an independent juror.

That juror has to be a very special juror - in fact 99.9998% of your standard-issue visual art juror (art professors, art critics, art writers, art center directors, artists, collectors, art symbiots, etc.) would guarantee a disaster to this process. There are probably less than a dozen people in the entire DMV who are qualified to jury this process, I kid thee not and I know them all.

This is a critical point, so I'm going to repeat it: The DMV the jury pool for this process is very limited and its members are only those gallerists who have successfully participated in multiple art fairs. In fact I can't think of anyone better to jury this part than me!

Whatever you do, DO NOT use an art fair director as a juror! They are usually interested in what would make the fair look good (usually from an unsellable trendy perspective) , rather than understand the delicate balance of good art, finances and peripheral issues that come to play into this process.

The juror would pick 3-5 artists and 2-3 alternates. This is because some art fair processes do have the option to accept an application while at the same time rejecting some of the artists in that application.

So now we have a group of artists, culled from applying Art League members, ready and willing to participate in an art fair.

The actual application process is easy, so I'm not getting into that - be aware that deadlines are usually months before the actual fairs.

If accepted, the next step is transporting the artwork to the art fair, and then returning the unsold artwork back to the owners. For this, the Art League has various options.

One option would be to hire a transport company. There are dozens and dozens of specialized carriers that do this and they pick up and transport the art to your booth at the fair, and at the end pick it up from your booth and transport it back. This is the easiest and the most expensive. From here to NYC and back I would budget $1200-$2000 depending on volume. Packaging also becomes an issue here.

Another option is to rent a truck or van and schlep the work to and from the fair yourself. This is what I usually do for New York and Miami.

A third option is to have each artist (or teamed artists) bring their own work in their own cars, vans, etc.

In this example, I would offer each accepted artist the choice to also come to the fair, and help hang and help to sell their own work. This should be an option, not a requirement, as some artists would rather spend a week in Baghdad than a long weekend in an art fair dealing with art collectors; but some artists do like doing that. In any event, just "being" and seeing what goes on at an art fair is a spectacular learning opportunity for anyone involved in the visual arts.

The Art League has the luxury of having a very skilled "front desk" team that is already well-versed in the arcane art of selling artwork - so they could and should also come to the fair to handle questions and sales, etc.DO NOT send your executive director or curator to handle sales - that would be a disaster!

We're getting dangerously close to having a lot of people crowding the booth, so let's please keep the number of people hanging around the booth at all times to less than three; the artists can "float" in and out.

There is strength in numbers in many other aspects: transporting artwork, hanging it, packing it, splitting costs of hotel rooms, etc.

Before you book a hotel room anywhere in the major US cities (especially NYC) always check www.bedbugregistry.com. Again, I kid thee not. Pick a hotel that is walking distance from the fair or public transportation to the fair.

The elephant in the room here is cost(s), but again there is strength in numbers.

Art fairs often offer discounted prices to non-profits; Honfleur Gallery in Anacostia often participates in The Affordable Art Fair in NYC and takes advantage of this special pricing. WPA participates (and has great success) at (e)merge and Hamiltonian is always somewhere in Miami.

Art fair prices are different depending on the fair. You can see the booth prices for the next Affordable Art Fair New York here. As you can see, you can actually get a booth for as low as $4600.

I'm my head I have this concept of having the selected Art League artists have a "financial stake" in this process by having them contribute some funds towards the art fair fees. Nothing works like putting your money where your mouth is. But then again, as a large organization, perhaps a more artist-friendly model would be for the Art League to cover all the art fair costs from a combination of jury entry fees and their own budget.

Of course, the Art League would also keep their usual commission on sales, so this also has a money-making angle for them.

What are the art fair costs? There are direct costs and associated costs.

Direct costs are:
(a) Cost of the basic booth
(b) Cost of additional booth stuff (extra walls, extra lights, storage)
(c) Some fairs have a "shared" advertising cost (AAFNYC doesn't)

Associated Costs are:
(a) Cost of required insurance (Art League would be able to use their current insurer or buy insurance directly from the art fair)
(b) Cost of transportation of the art. If using own vehicle, then also cost of parking it
(c) Cost of Art League staff at the fair (bus to NYC and shared hotel room and per diem for food)
(d) Cost of the juror to select the artists

Funding sources for all these costs are:
(a) Art League budget
(b) Nominal jurying fee for applying artists
(c) Commission on sales at the fair (this, of course, is putting the cart ahead of the horse)

Commercial galleries take huge chances at art fairs. My very first art fair all around cost was about $8,000 almost a decade ago - all that was charged on the gallery's credit card and we held our breath while at the fair. We sold about $30,000 worth of art, and thus after commissions to the artists we cleared $15,000 and paid off the credit card and then had $6,000 to put towards the next art fair fee.

I can count on one hand the number of times that we sold that much in any gallery art show in the DMV; and I've had a gallery here of one sort or another since 1996.

What's in it for the artists?

Usually a lot more than for the gallery. I will repeat this: more often than not, an artist reaps more good things out of an art fair than the gallery does.

These things include:
(a) Exposure to more art collectors, curators, press, etc. in a few days than in years of exhibiting art around the DMV. You will see more people in 4-5 days than in five years at a gallery in the DMV.
(b) Exposure to other galleries who may be interested in your work. I have multiple examples of this - Just ask DMV area artist Judith Peck what has happened to her career once she started showing at art fairs.
(c) A significantly higher chance of getting critical press.
(d) A significantly higher chance of getting your work noticed by both freelance and museum curators. The chance of getting your work noticed by a DMV museum curator is probably higher than the chance of winning the lottery. Most DMV area museum curators (AU's Jack Rasmussen being the brilliant exception) would rather take a cab to Dulles to fly to Miami to see emerging artists' works at fairs than taking a cab to see a gallery show in Georgetown.
(e) Being part of the art fair "wake effect" --- Read about that here.
(f) A much better chance to getting invited to participate in other shows such as university shows, themed-shows, group shows, etc. Ask Virginia artist Sheila Giolitti about that.

I hope that I've made my point, and I hope that some visual art groups and organizations are reading this.

Greater Reston Arts Center, Blackrock Center for the Arts, Touchstone, Gallery West, Art League, Washington Project for the Arts, Maryland Art Place, Multiple Exposures, Gallery 10, Washington Sculptors Group, VizArts, Artomatic, Waverly Street Gallery, DC Arts Center, DCCAH, Target Gallery, Torpedo Factory, Workhouse Arts Center, Art Gallery of Potomac, Rockville Art League, The Artists' Undertaking, Glen Echo... I'm looking at you.

The unethical art fair

In the past I've often discussed and given examples of two unfortunate entities of the visual arts world: the unethical art dealer/gallerist and the unethical artist.

In the decade since I've been doing DC Art News I've given plenty of examples of both, usually culled from not only my own experience, but also from the experiences of fellow artists and art dealers.

There are other members of the unethical side of the art world, as there are in any profession: writers, critics, even collectors, but the explosion of the art fair scene has given birth to a whole new set of deviants from decency and moral ethic behavior.

Enter the unethical art fair.

This is an offshoot of the unethical dealer, as many art fairs' origins are the result of an art dealer or gallerist making the decision to organize one. Many good established art fairs, such as Pulse and the Affordable Art Fairs, for example, are good, ethical fairs owned by the same person: a British gallery owner with a savvy business drive. Seattle gallery owners practically invented the hotel art fair, and Aqua has the well-earned reputation as being the "world's best hotel art fair."

The explosion of "satellite art fairs" in cities such as Miami during Art Basel Miami Beach (ABMB) week, or Basel during Art Basel Week, coupled with the realization that many galleries now sell the majority of their art at fairs and not at gallery shows, plus the rising costs of rent in many markets, have yielded the unfortunate fact that many art dealers close their physical spaces and focus their attention on art fairs worldwide.

This December during ABMB week, there will be 26 or so art fairs throughout the Greater Miami area (plus countless other art events, openings, parties, etc.).

Most of those fairs are ethical fairs, hoping to come to the world's biggest visual arts dance. Most of participants in them will lose money, as participating in an art fair is a financially terrifying process to most galleries.

Booth prices at established fairs range from $7,000 or so up to upwards of $100,000 dollars. Hotel fairs are a little less, but then again, in my opinion there remains really one worthwhile hotel fair at ABMB: Aqua. The others still struggle to both establish a presence and to attract collectors. Aqua was purchased last year from the Seattle gallerists who created it, and because it is now owned by the same outfit that does Art Miami (in my opinion the best American art fair there is), CONTEXT, Art Wynwood, etc., it will probably expand its reputation as the best hotel art fair in the world.

The unethical art fair's model exploits the galleries' desire to be in Miami, or London, or Basel during the dance. It also exploits their inexperience with art fairs, lack of information on what is a "good fair" and a "bad fair" as we'll as embellished stories of the halcyon days of art fairs, when anything and everything that a gallery hung on a wall... sold.

It is also the result of the still somewhat fierce competition for acceptance into some of the key art fairs.

While I suspect that this brutal economy, coupled with a return to more traditional art collecting focus on the part of major collectors, and large financial art fair disasters for some galleries, have decreased the competition for acceptance into top notch art fairs such as Art Miami, Pulse, NADA, etc., they are still highly competitive and still more galleries apply than are accepted. It is the most basic rule of supply and demand. There are more galleries wanting to do these top art fairs than there are spaces available in them.

A whole "lower" tier of art fairs exist to cater to the newer galleries and the "rejects" from the "top of the food chain" art fairs. Some, like Scope, used to be top tier themselves, but Scope seems to be caught in a downward spiral caused, I suspect, by a combination of a once heavy-handed curatorial hand, plus a desperate desire to continue to achieve economic goals associated with healthier economic art times.

Others are fairs that last a year or two and disappear from the scene. Some get such bad reputations that they cease to exist, only to be reincarnated under different names, seeking to entice a whole new crew of inexperienced victims.

There is one easy two-part metric to gauge an art fair. The first part is to find out how long have they been around. That is not to say that a "new" fair is risky at all times. In fact, two of the newer Miami art fairs (CONTEXT and The Miami Project), immediately established solid reputations for both fairs on their first year.

But a new fair has more to deal with in order to achieve success, which nearly always means attracting collectors' (and their purses') attention. No matter how much critical attention a fair gets, if the dealers consistently lose money, chances are that they won't come back to that fair. Don't get me wrong! Critical attention is important, and a key part of gathering the crucial seminal collector interest, but if you are a small, independent galley that just dropped $10,000 for a booth, plus another $5,000 for flights, hotel, car rental, art shipping and food, and you sell nothing, chances are that you're not coming back to that fair or to Miami, ever.

Part two of the metric is to see how many dealers return each year to the same fair. If a significant number of galleries return to the same fair each year, that usually means that they did OK at that fair. Fairs which have whole new rosters of art dealers each year, and little to none returning galleries, are fairs where the dealers are not selling artwork.

Point of order: every art fair, no matter how good, always has a number of dealers that do very well, some that break even and many who lose money; every fair.

None of the above discussions really clarify the "unethical fair"... Yet.

But in my opinion, the following facts all contribute to make an art fair unethical and to be avoided at all costs (pun intended):

- A fair that is organized by the same outfit every year or so with a different name because of legal or other issues associated with its previous name(s).

- A fair that caters and seeks and accepts any and all applicants - including the known predatory online dealers that exploit artists by offering them (at significant costs) exhibition at the fair. Most art fair organizers know who the predatory dealers are (artists and ethical dealers "out" them). If, in spite of this knowledge they still sell the predators a booth, then they are themselves contributing to the exploitation of the artists.

- A fair which starts as a "galleries only" fair and then (as not enough gallery applications are received) opens the process to individual artists, so that in the end dealers and galleries are mixed with individual artists. With the notable exception of (e)merge, which was designed from the start to couple art dealers with unrepresented artists, the mixture of individual artists and art galleries at the same fair seldom succeeds. This is generally due to the spectacular lack of business acumen and selling experience that most artists have (not all), and the disastrous "discounting" orgies that happen on Sundays when artists realize that the fair is almost over and they haven't sold squat.

For the last several years, around October, I get emails from (usually) DMV artists who are thinking of doing an art fair in Miami and have been approached by an outfit which is organizing a fair in Miami. In almost every case I try to talk them out of it. Instead I advise them to visit Miami during the fairs, see a lot of them, and talk to people. I try to talk them out of the significant personal financial risk of doing an art fair on the fly.

In almost every case, the artist does it anyway. Later, in Miami, they often swing by whatever fair I am in... Their long, sad faces adding more evidence to my empirical data gathering on this subject.

Next: Enter the unethical artist and the art fairs.

The curious case of the WPA, one of its members, and the Gala Auction

The Washington Project for the Arts (WPA) has a long and storied history, and is without a doubt, one of the key components of the tapestry that makes up the DMV’s art scene.  The WPA is, and has always been, about its artist members.

In their own words:

Washington Project for the Arts (WPA) is an artist-driven contemporary art space in the heart of the nation’s capital. We produce public projects, present artist-curated performances and exhibitions, and host talks and workshops. Proceeds from this benefit sale are split evenly between the participating artists and WPA.

The annual WPA Auction Gala, of which I am proud to have been a part of multiple times in the past, is easily the organization’s key event – both as a critical fundraiser and as an art event.  Even in running this event the WPA is all about its artist members. I say this because many other organizations that run art auctions as fundraisers generally expect the artist to “donate” the artwork; the WPA gives the artist 50% of the proceeds. You can see all the selected/invited artists' works here.

In this most interesting Facebook discussion, DMV artist Barbara Januszkiewicz, noticing that many of this year’s invited Gala artists hailed from places other than the DMV, asked:

Did anyone noticedsomething odd about WPA's list of artists for Auction Gala this year?

And the comments poured in!  Clearly Barbara Januszkiewicz touched a raw nerve in the visual arts community!

“Why is WPA so heavily promoting individual artists from outside of Washington? Seems like a fail”, wrote an early commenter.

Another commenter explained that…  “The WPA has always shown a range of artists -- when I worked there we showed a lot fewer Washingtonians, it was an artist-directed organization NOT primarily a services-for-local-artists organization, like many in that movement. And the focus of the auction has always been, what will sell, it's a fundraiser. Although the program focus has changed a lot in the past 20 years, the auction has often featured a high % of curators and artists from other places and whether they had representation was not a consideration. I raised an eyebrow when I saw this year's list but it's not a major shift.”

Peter Nesbett, the WPA’s Executive Director soon joined in the discussion and that essentially developed into another whole angle as he writes in this most public of forums:

Hey all, WPA here. So the old-timers in this conversation -- those who remember WPA from the 70s and 80s -- know that the org has always worked with artists both from and not from DC. Mapplethorpe wasn't from DC. Nancy Rubin wasn't either. Nor was CoLab, Meredith Monk, Robert Rauschenberg, Robert Ashley, the list goes on and on. WPA was founded as a place that welcomed great artists from where-ever, and the mixing of local and non-local was one of the things that made it valuable and interesting. (Note that over the past year, our programs have been driven almost entirely by artists from the DMV.) Mary, as to our mission: while we are grateful to have so many amazing artist members, we aren't a collaborative, like Foundry. Yes, we work hard to connect our artists with opportunities, often recommending them for commissions, teaching opportunities, etc, but our mission is not to serve the members by showing their work, which given the number of members (700) would be impossible. So we try to serve them in other ways. I would caution you all against thinking too narrowly about the role and impact a place like WPA can and should have on the community and not to judge it by whether or not it is showing your work. Embrace the bigger picture!

Also it is worth noting to the rest of you that the O has a bit of an axe to grind with me because when pressed by her on numerous occasions to visit her studio and to take a group show she had curated (that included her own work), I told her that I didn't really understand what she was up to in her work because it seemed to ape the work of others a-critically, and for that reason I didn't understand its value. So that is possibly what spurred her post. Who knows. I think it is important to be honest with each other so we don't waste each other's time.

I will close by saying that for the WPA auction this year my goals were to a) put artists in charge of the selections, b) introduce people to work they may not already know, and c) introduce artists from outside DC to artists from DC in an effort to strengthen and expand our community. I think the auction will do that.

Nesbett’s comment directed at Januszkiewicz’s potential motives are one thing, but I found it odd that the Executive Director of an artist-run organization would also take an open forum to criticize the artwork of one of its artist members… and so I joined in:

With all due respect, I am a somewhat disturbed that the director of an artists' driven organization takes an open forum to personally criticize the artwork of one of its members - who by the way, as the intense series of comments testify to, has asked a very valid and clearly "needed" question. That is, if one is to judge that by the passion of the comments and thoughts. But what bothers me is that were one to also mimic your viewpoint of "ape the work of others a-critically", then I'd challenge anyone with a simple understanding of art history to not "see" a dozen artists in any and every group show on the planet, any major art fair, and any WPA Gala, regurgitating the concepts and ideas of others who came before them, which in an era of postmodernism - where anything and everything is art - I thought was not an issue... In fact it is often refreshing, as when in this year's WPA Gala I see Chuck Close, Basquiat, Jerry Uelsmann, Goldsworthy, etc. being channeled into new work. It is clear to me that this question poses an opportunity for the WPA to host a panel/discussion on the subject, and it is also clear to me that you owe Barbara Januszkiewicz an apology for angling the discussion to a personal angle... Respectfully, Lenny Campello

And that’s where we stand now… I think.

However, I also really think that it is a good idea for the WPA to “listen” to what this thread of comments have revealed amongst its members, not to explain it away. I am 100% sure that Peter Nesbett’s intentions and daily drive is to make the WPA better in every possible way, and I suspect that he will be open to hosting an open discussion, somewhere in the DMV to address this question.

I’ve been a member of the WPA since I first moved to the DMV decades ago, and have participated in many shows and opportunities offered by the WPA, including several Gala auctions, the (e)merge art fairs, etc. I was also one of the “Sweet 16” selected by ubercollector Mera Rubell during her storied2009 studio visit tour.

But it was when I was asked to curate for the WPA a show that would eventually be titled “Seven” (it spread across seven different galleries of the then Warehouse complex across from the then “new” Washington Convention Center, that I really hit pay dirt, as it was there that I met the person who would eventually become my wife.

“Seven” was a show designed (by me) to try to expose as many WPA artist members as possible to collectors and gallery owners. The vast majority of the artists selected by me had never before been “picked” by the WPA for anything. I then personally walked area gallerists and collectors through the show… eventually I lost count, but at some point nearly 20 of the 66 artists in “Seven” were picked up by galleries, and at least through 2009 it was the highest grossing fundraiser for the WPA, as well as getting major reviews in all the local newspapers and television attention from both local and national (CNN) stations.

And if you would indulge me, below is the storyline of how that show developed, fastidiously reported by me in DC Art News over the period that it took place. In looking back at these posts (I think I have most of them) I was somewhat surprised by the sheer amount of coverage that the show received, especially in these austere days of visual arts coverage around the DMV.

The Story of "Seven"

Wednesday, May 11, 2005

As many of you have already read, I have been retained by the WPA/C to curate a show for them. I will be assisted by two young WPA/C interns: Sandra Fernandez and Adrian Schneck.

Because this show will be exhibited at the three separate buildings that comprise the Warehouse Theatre and Galleries complex, a total of seven separate spaces are available, and all will be used, and thus the exhibition title: Seven.

Using the power of the web, I intend to keep this curatorial process open and available to everyone via commentary here on what I am doing, how and why. In doing so, I hope to bring to light all the many issues, baggage, ideas, agendas, nepotism, and a complete lack of objectivity that a curator brings to such a massive job as this will be. As well as a lot of hard work and a good work ethic to deliver a show that will make all involved proud to be part of it. All artwork and artists to be displayed will be picked by me.

I will also try to handcuff some of my fellow commercial gallerists and, once the exhibition is open, take them around and have them discover (hopefully) some new talent from our area. It is my hope that the final selection of artists will be a good blend of some well-known area WPA/C artists as well as an exhibition opportunity for WPA/C talent that we don't see as often.

To start, I have decided to focus each of the seven spaces on a specific theme, genre or subject... sort of. I will also bring to this selection process (and to one space) the commercial acumen of a for-profit gallerist. As such (for example), I will select the artwork that will go in the main gallery space (co-located with the Warehouse Cafe) to be that work that I feel represents the best compilation of all the remaining spaces and also stands the best chance (in my sole opinion) of being sold.

Other spaces will have different approaches; for example, on my first run through all of the WPA/C slides, I was pleasantly surprised at the high quality of a lot of abstract paintings, and will thus hope to deliver a gallery full of those artists that (in my opinion) are the best from the membership.

Another space will be focused on a particular agenda item of mine: the nude figure. And thus I hope to deliver a gallery full of figurative nudes. At this time, I am also toying with the idea (space and logistics permitting) of having a figure drawing class, nude model and all, present at the opening. This is in the hope that they (the artists and the model) will provide an in situ perspective on the trials, tribulations and joy of creating artwork from the live model.

Details on the exhibition and entry process is available online here. All members of the WPA/C are eligible for consideration, but all final decisions and selections are mine.

I've already gone through all the WPA/C slides once (about 20,000 of them I'd guess), and will review all new entries and slides that come in between now and some future date a couple of weeks before the exhibition opens on June 30, 2005. I also intend to re-review all slides in the registry next week.

And I've already made some surprising discoveries and even some selections! In fact the first artist selected, and one whose work I did not know, is a MICA graduate and VCU MFA candidate Alessandra Torres. The image above is hers, and that's the artist as part of a sculptural installation titled Possess/(pose-us).

More later... keep checking; I truly intend for this exhibition to be provocative and fresh, but in the end it still remains one person's opinion and the trite saying that art is in the eye's of the beholder never applied more aptly than in this case: My eyes and thus my Seven.

Monday, May 16, 2005

Seven Update One
I'll be walking through the Warehouse spaces sometime today, along with some artists whose work I'd like to include in the coming "Seven" exhibition.

Visit here to enter "Seven."

Wednesday, May 25, 2005

Seven Update Three
I've re-visited about a third of the 24,000-plus slides in the WPA/C Artfile. There are a lot of old slides in there (including mine), and also a lot of WPA/C members don't have slides on file. Tsk, tsk...

I've also received quite a few entries electronically via email, and in some cases from members updating their files.

The selection process continues, and so far I've selected about thirty or so artists, most of which have or will receive an email from the WPA/C. I think that I will probably end up picking up about twenty or so more. After all the seven spaces at the Warehouse are quite ample, and I also have this salon-style vision for at least one of the spaces.

I've also invited (and they've accepted) Sam Gilliam and Manon Cleary, without a doubt two of DC's best known and most respected artists.

A few other artists that I wanted in this show have been unable to participate due to the fact that two of them have moved away and one is working furiously for a coming show and already has a waiting list for his next paintings!

There are also quite a few artists whose work I did not know... and this is part of the two way dialogue that happens between a curator and 24,000 slides.

There are dozens and dozens of very good artists who will not an invitation, but that have made a positive impression on me, and thus in a way are also gaining from this experience, as there's a good chance that their work may appear in something else associated with me in the future.

And that is why it is important to get out there and have slides in registries, and work online and so on: it needs to be seen!

Even being rejected has a possible positive footprint.

Case in point: Rebecca D'Angelo. Nearly ten years ago, Rebecca approached me with an exhibition proposal for a specific series of her photographs. The idea was interesting, but (for a then struggling commercial gallery) not very feasible, and so I told her no.

Years later, as I walked the seven various spaces that comprise the Warehouse holdings on 7th Street, one of them jumped in my mind as being perfect for Rebecca D'Angelo's project. I contacted her, she visited the spaces, and agreed!

Wait till you see it (her project that is). Opening night for "Seven" is June 30th from 6-8:30PM. Set that night aside.

Monday, June 20, 2005

Seven Update
Today, together with a few artists, one of the interns, and Kim Ward from the WPA/C and a photographer from the Washington Times, I walked the seven spaces at the Warehouse Gallery again.

We assigned some spaces already, and selected a few more artists. The WPA/C website will soon have the final list, which now includes Chan Chao, Adam Fowler, David Jung, Marie Ringwald, Rick Wall and many others.

I've also turned Mark Jenkins loose on the building, and I am sure that he will have an interesting tape people army present at the opening and for the duration of the show.

Now closing the loop on a drawing class that I want to have present at the opening. I have focused one of the seven galleries on the nude figure, and on opening night (June 30), I want to have a small drawing class present and drawing from a live nude model or two.

Wednesday, June 22, 2005

Seven (Done)
From the several thousand eligible artists (WPA/C members), I've chosen 66 67 for Seven. That number was closer to maybe 75 at one point, but several artists, for one reason or another, although invited could not participate.

Sometime next week I will take several of my fellow DC gallerists for a private view and tour of the show, hoping that they will discover some new talent (new to them) in the exhibition.

I also have several museum and a handful of independent curators (two from as far as Los Angeles and two from New York and one from the Midwest) in the process of being lined up to visit the show in the next few weeks. More on that when it happens.

And I will also take some well-known DC art collectors on a group tour sometime in the next couple of weeks; this is (after all) a fundraiser for the WPA/C.

The opening reception is Thursday, June 30th from 6 - 8:30PM.

Friday, June 24, 2005

The Seven Chosen

Artists selected for SEVEN are listed below; about a third of them are completely new to me. The rest I either knew their work, or who they were in some way or form. I think it is a powerful lesson on the importance of keeping your work "out there," no matter where "there" is, so that the work is "seen."

There are some well-known, experienced and recognized names on this list, people like Manon Cleary, Chan Chao and Sam Gilliam, as well as hot, young new artists like Lisa Bertnick, John Lehr and Kelly Towles.

Also young emerging artists like Alessandra Torres, Ben Tolman and Susan Jamison (who's in the current issue of New American Painting and also hangs in the Strictly Painting V exhibition at McLean). And also artists whose work I've rarely seen anywhere around our area, such as Gary Medovich, Rebecca D’Angelo, Sonia Jones, Lou Gagnon and Fae Gertsch.

This exhibition, having been curated by a gallerist, defines a show from the perspective of a curatorial eye aimed at perspective of intelligent, strong and visually powerful art and art ideas; this is my view from the ground-level; not the 10,000 foot level of a museum office.

As such, it is very painting-centric show at at time when painting (in spite of the constant attack from academia and the written word) seems to have regained center stage in the international art arena.

It is not a competition between the genres, and because of the agenda, prejudices and humanity of my selection process, in the end, Seven somewhat places painting at the center of attention, although I suspect that a strong showing by WPA/C photographers and what I expect to be a very memorable performance by Kathryn Cornelius, and an arresting installation by Alessandra Torres, will definately gather a big share of the public and media attention as well.

Here's the list:

Virginia Arrisueño
James W. Bailey
Joseph Barbaccia
Lisa Bertnick
Margaret Boozer
Mark Cameron Boyd
Adam Bradley
Scott Brooks
Lisa Brotman
Jonathan Bucci
Diane Bugash
Graham Caldwell
Chan Chao
Manon Cleary
Kathryn Cornelius
Rebecca Cross
Richard Dana
Rebecca D’Angelo
Margaret Dowell
Mary Early
Chris Edmunds
Victor Ekpuk
Michael Fitts
Adam Fowler
Lou Gagnon
Fae Gertsch
Sam Gilliam
Matthew Girard
Pat Goslee
Kristin Helgadottir
Linda Hesh
Maremi Hooff
Michal Hunter
Scott Hutchison
Melissa Ichiuji
Susan Jamison
Michael Janis
Mark Jenkins
Sonia Jones
David Jung
J.T. Kirkland
Sonya Lawyer
Tracy Lee
John Lehr
Joey Manlapaz
Matthew Mann
Amy Marx
Jeanette May
Maxwell McKenzie
Gary Medovich
Adrianne Mills
Allison Miner
Peter Photikoe
Sara Pomerance
Marie Ringwald
Molly Springfield
Tim Tate
Erwin Timmers
Ben Tolman
Alessandra Torres
Kelly Towles
Rick Wall
Frank Warren
Sarah Wegner
Andrew Wodzianski
Denise Wolff
Samantha Wolov

Monday, June 27, 2005

Early starts for Seven
Mark Jenkins installation for Seven, titled "Tres Marias," has already been installed in the trees outside the Warehouse Theatre and Galleries; inside Kelly Towles is already laboring on a wall, and Alessandra Torres will soon start on transforming a room.

Seven's opening is this Thursday starting at 6PM.

Monday June 27, 2005

Seven: Installation Day One

As with any large, multi-gallery exhibition, there were some hiccups on the first day of Seven's installation, which forced the move of a very visible spot to another area (thank God for a very flexible artist); plus the mysterious move of some artwork from one area to another; and the selected artist whom we all forgot to add to the master list; and the usual last minute broken glass...

Sarah Wegner installing her cement furniture and kissing tea set

And Mark Jenkins' tape sculptures have somehow moved from the tree in front of the buildings to the building itself!

Mark Jenkins' Tape Sculptures on the facade of the building

I like the guy looking down from the corner of the building

And below is Kelly Towles painting a wall in the second floor gallery...

Wednesday, June 29, 2005

Calm (NOT) Before the Storm

I am so tired! Early wake-ups all this week; plus late nights at Warehouse for the hanging of Seven.

A couple of small disasters today: One of Rebecca Cross' delicate ceramic pieces fell off the wall and broke; time to scramble and see if Rebecca can replace it with another work.

Then a major piece by a very good artist could not be hung due to weight and size, and now we are left scrambling trying to figure out what to do; things will resolve themselves by tomorrow.

And then there's the artist who wanted his work "hung just so," and so we reserved a very special place for this person, and so far the artist has not delivered any work or returned several messages. Where are you?

And (as anyone who has ever curated a show from slides knows), there's the "surprise."

The "surprise" is that piece of artwork that looks great in a slide, but that once you see it, it... well, uh... disappoints.

Oh well.... one surprise from 67 artists is not bad.

On the pleasant side, Alessandra Torres continues to astound me on the good side; seldom have a seen a young artist be so full of energy and zeal and talent. I predict good things for her.

And Kathryn Cornelius damned near made me a convert to video art; wait until you see her video piece (Titled "Resolve" and being projected on opening night at the top floor - all by herself - and later on a flatscreen in the second floor gallery).

And I predict that Scott Brooks and Samantha Wolov are going to raise some eyebrows (and maybe other body parts on Wolov's case).

The opening is tomorrow, Thursday June 30 at 6PM.

See ya there!

Thursday, June 30, 2005

Seven Opens Tonight
What: Seven, an exhibition of 67 WPA/C artists curated by me.

When: Opens tonight with a catered reception for the artists starting at 6PM. Work on exhibition until Sept. 9, 2005.

Where: The seven spaces that make up the Warehouse Theatre and Galleries complex. Located at 1021 7th Street, NW, across from the new Washington Convention Center.

See ya there!

Saturday, July 2, 2005

Breedloves... and Seven opening photos


Those of you who attended the huge opening of Seven last Thursday at the Warehouse, know that one of the highlights of the opening was the magnificent voice of Hisham Breedlove, who delighted the crowd with not only his painted body, but also with his magnificent voice.

Hisham walked around the seven galleries that make up the show, singing a variety of opera solos; and he was spectacular!

Adrienne Mills recorded the Breedlove's transformation in this series of photographs from the opening of Seven. See them here.

More photos from the opening below (all courtesy Adrienne Mills):


Breedloves talking with Seven co-curator Sandra Fernandez


Philip Barlow and Vivian Lassman




Breedloves with Rebecca Cross in front of her work



Hisham with Andrew Wodzianski and friend

Saturday, July 2, 2005

Me at Seven opening, courtesy of Adrienne Mills.

Wednesday, July 6, 2005

CNN to cover Seven

CNN News will videotape coverage of Seven sometime next week.

Since it is (apparently) of national interest... perhaps the local papers can consider it of local interest as well?

Thursday, July 7, 2005

Collector walk-through

I walked one of our best collectors through Seven today and he picked up three pieces from the exhibition.

These collector walk-throughs will continue throughout the exhibition; after all, Seven is supposed to be a fundraiser for the WPA/C.

Friday, July 15, 2005

CNN on Seven
CNN videotaped a segment with Kim Ward, the Acting Executive Director of the WPA/C. The interview covered the history and mission of the WPA/C, a bit about Warehouse, a few shots of the show, and a plug for the Artist's Directory. I do not have the schedule for the air times; hopefully next week. It will be on for the last five minutes at the top of the hour on CNN Headline News in certain markets. I do know that they will show the spot 8 times a day for one week before the show closes.

Thursday, July 21, 2005

WaPo on Seven
Jessica Dawson has a mini review of Seven in today's Washington Post's Galleries column. Read it here.

Sunday, July 24, 2005

CNN on SevenI am told that the CNN spots on Seven will be running this week; I'm on the road again this morning, so if anyone sees them, please let me know.

Wednesday, August 3, 2005

Watson on SevenAmy Watson of The Artery, reviews Seven at Thinking About Art.

Read the review here.

Sunday, July 31, 2005

Talking Done

Just back from the curator's talk at Seven. A nicely sized crowd showed up, which was a little surprising to me, since usually it has been my experience that these curator talks only attract the artists involved. Thanks to all the DC Art News readers who came by and said howdy.Bailey has a nice photo storyline of the talk here.He also managed to fall in love in the subway on the way to Seven and on the way back! The two photos below are courtesy of Bailey:

Me outside Warehouse discussing Seven

Me discussing Tim Tate's work

And the below photo courtesy of Mark Cameron Boyd:
Alessandra Torres discusses her installation

After the talk Alessandra and her family took me out to dinner to Lauriol, where I had some excellent Cuban food.

And Bailey also managed to whip out a monster letter to the Washington Post editors taking Jessica Dawson on for her dismissal of Seven.

It's OK; it's her right as a critic.

And yet, a bad review is better than no review at all. Jessica's expected dismissal of the show has nonetheless resulted in one major sale to an important DC collector.

In addition to Jessica's and John Blee's review, there are three separate other reviews being written right now, and hopefully they will be published soon; let's see what some other observers think.

Monday, August 8, 2005

Subject Matter

The visual arts carry a monkey on their back that none of the other genres of the fine arts have to deal with: the proprietarization of subject matter.

So, no contemporary artist would dare to, let's say, paint ballerinas (sorry but Degas closed that subject), or harlequins, etc.

And some subject matter, by the nature of the subject itself, would be labeled as saccharine by the nicest of critics. Say kittens, horses, puppies, mermaids.

Do we have a screwed up sense of what makes the visual arts tick or what?This powerful painting, titled "Allegory of a Gay Bashing" by Scott Brooks has been receiving a lot of attention in the "nude gallery" in Seven. It is an homage by Brooks to the brutal murder of Matthew Sheppard.

And this painting swings representational painting's most formidable weapon (and the one that keeps painting as king of the hill in spite of all the critics and curators trying to kill it): The ability to convey an entire and diverse range of emotions with just one glance."Allegory of a Gay Bashing" delivers horror, beauty, politics, history and homage all in one swoop.

And this tremendous work will probably never be sold to anyone by Brooks, because it would take immense courage to display this work of art anywhere in this nation; not just DC, but anywhere. Someone can prove me wrong and buy it from Brooks and display it in their home, or office or even a museum somewhere - but I doubt that there's a collector or museum in the USA with the cojones to hang this work.And to get to the beginning point of this ramble, in spite of the horror delivered by "Allegory of a Gay Bashing", many people get stuck on one area: the cute puppy and kitty at the bottom of the castrated nude.

I've been in the room when I hear people discussing it. It seems like the cute puppy and kitty sitting on the ground, and staring at the viewer, evoke a higher sense of revulsion than the castrated man himself.

I've noted people's sense of repulsion caused by juxtaposing the two disparate sets of images. I think that they are repulsed by the cute animals being forced to share a scenario with a tortured man. Why are they there? people ask each other, a note of discomfort in their voices. Even the eloquent Amy Watson was disoriented by the presence of the animals and (in her terrific review of the show) felt that they undermined the painting.Cute kitty and cute puppy... taking the attention away from disturbing image. How dare Brooks paint cuteness, especially in this context?

I don't know why Scott did it, but I think that it is the key that makes this painting truly repulsive and immensely successful all at once. Take them out, and you have a strong, powerful painting. Put them in, and you create a million questions, enormous angst and a desire to physically remove the creatures from the canvas itself.

And maybe without even realizing it, Scott has also reclaimed an artist's right to paint or draw anything that he or she so desires, and take the unjustified saccharinity of a subject and turn saccharine into anthrax with a few deft strokes of a painter's brush and a disorienting sense of juxtapositioning of subject matter.
Update: Sam Wolov has some thoughts on this subject.

Tuesday, August 9, 2005

Bailey on Wolov and Brooks 
Bailey interviews two of Seven's more controversial artists:Samantha Wolov here

and Scott G. Brooks here.

Wednesday, August 10, 2005

Capps on Seven
Kriston Capps polices Seven.

Read his review here.

Wednesday, August 10, 2005

Seven in Art Film
Seven will be filmed this week as part of a documentary on contemporary art being produced by Deno Seder Productions.

Their art films and videos have won top honors at the Paris Art Film Biennial at the Georges Pompidou Center, the Berlin Film Festival, the Taipei International Film Festival, the Chicago and Houston International Film Festivals, the New York Underground Film Festival and others. One of their films, "Andy Warhol," was screened at the Corcoran during their Warhol exhibition.

Friday, August 12, 2005

Seven on Film
Yesterday an international crew filmed the Seven exhibition at the Warehouse.

They seemed to prefer (and focused upon) Alessandra Torres' installation and photographs, Kathryn Cornelius' video, Tim Tate's glass sculptures, Margaret Boozer's floor "crack" installation and Joe Barbaccia's sculptures.

In the next few days they will be also filming Mark Jenkins' street sculptures around DC, which they also liked a lot.

It was interesting to me to get a sort of outsider "validation" about the quality of the show and the artists, from an experienced crew and director who have done a lot of traveling, filming, interviewing and art hopping around the world, and still have loads of praise for the artwork being created by our area artists.

Cool uh?

Friday, August 12, 2005

Torres Interview
Bailey has a terrific interview with Seven artist Alessandra Torres.

Read it here.  

Sunday, August 14, 2005

Seven side effects
One of the goals that I had hoped to accomplish for Seven (besides making it a success as a fundraiser and expose WPA/C members' work), was to also drag some of my fellow gallerists through the exhibition in the hope that they could find some artists of interest to them.

Thus far, I am told of at least five artists from Seven who have been signed up or offered contracts or exhibitions by area galleries.

Cool uh?

Friday, August 19, 2005

Hsu on Wolov

The Washington City Paper's Huan Hsu has a cool article on Seven artist Samantha Wolov in the current issue of the CP.

Read it here.