Click!

Click! is a photography exhibition that invites Brooklyn Museum’s visitors, the online community, and the general public and artists to participate in the exhibition process.

Taking its inspiration from the critically acclaimed book The Wisdom of Crowds, in which New Yorker business and financial columnist James Surowiecki asserts that a diverse crowd is often wiser at making decisions than expert individuals, Click! explores whether Surowiecki’s premise can be applied to the visual arts—is a diverse crowd just as “wise” at evaluating art as the trained experts?

The audience evaluation period has started but will close on May 23! So if you know everything about art or nothing at all, create an account, log in and evaluate some of the works that have been submitted during their open call for Click!

Evaluation can take a while, but you can do as little or as much as you want and you can log in anytime throughout the evaluation period. They need evaluators with a range of knowledge about art (including none!) and varied geographic locations (including outside of Brooklyn!) to log in and have their say.

Click! culminates in an exhibition at the Museum, where the artworks are installed according to their relative ranking from the juried process. Visitors will also be able to see how different groups within the crowd evaluated the same works of art.

The results will be analyzed and discussed by experts in the fields of art, online communities, and crowd theory. The exhibition is organized by Shelley Bernstein, Manager of Information Systems, Brooklyn Museum.

Click here.