When you have loads of money...

"A few months ago, a mystery began blossoming on the streets of New York. All around town, on hundreds of hoardings, bus shelters, phone kiosks and half a dozen billboards in high-traffic areas, a simple white-on-black phrase teased passersby: "See The World Through Ana's Eyes." What did it mean? The sheer omnipresence of the ads suggested it was the work of a movie studio, but no forthcoming releases seemed related. Workers in offices near the billboards quizzed each other and came up blank. Amateur sleuths went online to share theories, to no avail.

Then, late last month, the stark ads were replaced with reproductions of paintings composed of bursting, wild colours, and a new tag line: "See the world through Ana Tzarev's eyes." Oh, well then: Mystery solved.

Wait - Ana who?

Ana Tzarev is a 72-year-old painter, and though almost nobody has heard of her, she is about to become the first person in New York - indeed, perhaps in the history of the art world - to have her work carry a price tag of a million dollars without first ever having sold a single piece of art."

Read the G&M story here.