From Art Law Journal:
Finally, there is Lofty, which comes at art from the seller’s perspective, rather than the buyers. While Lofty provides a traditional online marketplace for valuable fine art, antiques and collectibles, each Lofty item is reviewed and valued by a carefully selected network of experts, which includes qualified appraisers, current and former auction house specialists, reputable dealers, and other art world professionals with decades of experience evaluating items in their specialties. One problem with buying art online, especially when it has a heavy price tag, is making sure it is authentic, and actually liking the piece once it is seen in person. Art can look very different from what is seen on a computer screen. To counter those issues, Lofty provides a 5-year Authenticity Guarantee and a 100% Money Back Satisfaction Guarantee within seven days of delivery. In 2014, Lofty received $2 million in Seed investment.
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