Los Angeles is getting a new hotel art fair

Los Angeles is getting a new art fair, started by collector Dean Valentine, which will run during Frieze L.A.

This February marks the first edition of Frieze Los Angeles, the London-based fair juggernaut’s attempt to turn the world’s entertainment capital into a new stop-off on the global art market circuit. And now it will have a new satellite fair to help create an enticing critical mass for collectors: Felix LA, a quirky, 35-gallery expo that will be held in the Hollywood Roosevelt Hotel, the refurbished 1920s deco hotel on Hollywood Boulevard. Felix LA is spearheaded by television executive and art collector Dean Valentine. It will open February 13, the day before the public opening of Frieze’s L.A. fair, which will be held at Paramount Studios—just a 12-minute Uber away from the Roosevelt (well, unless you get stuck in that notorious L.A. traffic).

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