A new art fair model!

For many galleries, art fairs present a “damned if you do, damned if you don’t” proposal. The cost to participate has grown increasingly steep, with many charging tens of thousands for a booth, plus expenses for shipping, travel, and insurance. Do more than one fair a year—let alone five or six—and that number balloons quickly. On the other hand, not participating can amount to a significant lost business opportunity.

Future Fair, a new New York startup launched by fair veteran Rachel Mijares Fick and art adviser Rebeca Laliberte, poses an answer to this problem: it will cut a share of its profits with participating galleries.

Read the whole article here.